WAA Base Camp Workshops

Las Vegas at DMA08 October 12th, 2008

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program:	Group: Overview of Web Analytics Breakout 1: Online Marketing Campaign Measurement Breakout 2: Web Analytics for Site Optimization Group: A/B and Multivariate Testing
Dates and Venue:	Las Vegas at DMA08: October 12, 2008 Las Vegas Hilton Ballroom, 3000 Paradise Road, Las Vegas For hotel reservations see: DMA08 website or call the DMA08 Travel Desk at 866-611-8830 (+1-312-329-9513 International)
Workshop Schedule:	This workshop is from 9:00 am to 5:00 pm October 12th There will be a 90 minute lunch break and two 15-minute coffee breaks. DMA08 Keynote lunch featuring Joseph Jaffe included.
Instructors:	Breakout 1: Mark Ryan and Angela Hill Breakout 2: Jason Carmel and Chris Kerns
Regular Price:	$795 each workshop. Team discount: Each additional team member receives $100 off. Government and Charity organizations receive 50% discount off regular price. DMA Members use discount code `dma101` WAA Members use discount code `WAA`

Overview:

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Breakout 1: Online Marketing Campaign Measurement

This breakout provides an overview of online campaign management needed to make sure you know where to shift your online spend for greatest impact. It will provide the knowledge, the language and the insights you need to work with your team, your agency and your media buyers and will prepare you for answering management questions about the impact of your online spend.

Breakout 2: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Overview | Course Details | Instructors

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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