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WAA Base Camp Workshops

Toronto at emetrics Marketing Optimization Summit
March 29 and 30th, 2009

Overview | Course Details | Instructors | Pricing

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program and Instructors:	I: Introduction to Web Analytics - March 29th ½ day 1:00 to 4:30pm Instructor: June Li II: Web Analytics for Site Optimization - March 30th full day 9:00am to 4:30 pm Instructor: Jim Novo
Dates and Venue:	Toronto: March 29th and 30th Toronto Marriott Eaton Centre Hotel 525 Bay Street, Toronto, Ontario
Workshop Schedule:	The half-day workshop is 1:00 to 4:30pm with one 15-minute coffee break. The full day workshop is 9:00am to 4:30pm, with a one-hour lunch break and two 15-minute coffee breaks. Lunch is provided.
Double Early Bird Price Up to January 31st, 2009:	$345 ½ day workshop $645 full day workshop $890 both days Team discount: Each additional team member receives $100 off. WAA members receive 20% discount.
Early Bird Price Up to February 27th, 2009:	$395 ½ day workshop $695 full day workshop $990 both days Team discount: Each additional team member receives $100 off. WAA members receive 20% discount.
Regular Price Starts February 28th, 2009:	$495 ½ day workshop $795 full day workshop $1190 both days Team discount: Each additional team member receives $100 off. WAA members receive 20% discount. Government and Charity organizations receive 35% discount off regular price. May not be combined with other discounts or promotions.

Workshop I: Introduction to Web Analytics

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Overview | Course Details | Instructors | Pricing

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Toronto Mar. 29-30

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Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View