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eMetrics Marketing Optimization Summit: TorontoMünchenSan FranciscoLondonStockholmWashington DC
WAA Base Camp: Toronto, München, San Francisco, London, Boston, New York, Chicago, Los Angeles, Vancouver, Las Vegas, Washington DC, Atlanta, Seattle

WAA Base Camp Workshops

Washington DC, October 20th, 2008

Register Now through eTouches

Overview | Course Details | Instructors | Pricing

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program and Instructors: I: Introduction to Web Analytics
Instructor – June Li

II: Web Analytics for Site Optimization
Instructor – Larry Becker

Dates and Venue: Washington DC at eMetrics Marketing Optimization Summit
October 20, 2008: Hilton Alexandria Mark Center
5000 Seminary Road, Alexandria, Virgina, 22311
Workshop Schedule: Both workshops are from 9:00 am to 4:30 pm October 20th
There will be a one-hour lunch break and two 15-minute coffee breaks. Lunch is provided.
Early Bird Price
Up to September 19:		 $695 each workshop
Team discount: Each additional team member receives $100 off.
WAA members receive 20% discount.
Regular Price
Starts September 20:		 $795 each workshop
Team discount: Each additional team member receives $100 off.
Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions.
WAA members receive 20% discount.

Workshop I: Introduction to Web Analytics

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Register Now through eTouches

Overview | Course Details | Instructors | Pricing

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

Next Cities

Register Now for:
Los Angeles Sept. 24-25
Las Vegas Oct. 12
Washington DC Oct. 20
Vancouver Dec. 1
Atlanta Dec. 2
Seattle Dec. 4
Toronto Mar. 29-30

Sponsors

Omniture

Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”