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WAA Base Camp Workshops
Washington DC, October 20th, 2008
Overview | Course Details | Instructors
The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
| Workshop Program and Instructors: | I: Introduction to Web Analytics Instructor – June Li II: Web Analytics for Site Optimization Instructor – Larry Becker |
|---|---|
| Dates and Venue: | Washington DC at eMetrics Marketing Optimization Summit October 20, 2008: Hilton Alexandria Mark Center 5000 Seminary Road, Alexandria, Virgina, 22311 |
| Workshop Schedule: | Both workshops are from 9:00 am to 4:30 pm October 20th There will be a one-hour lunch break and two 15-minute coffee breaks. Lunch is provided. |
| Early Bird Price Up to September 19: |
$695 each workshop Team discount: Each additional team member receives $100 off. WAA members receive 20% discount. |
| Regular Price Starts September 20: |
$795 each workshop Team discount: Each additional team member receives $100 off. Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions. WAA members receive 20% discount. |
Workshop I: Introduction to Web Analytics
Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company.
Workshop II: Web Analytics for Site Optimization
How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.
Overview | Course Details | Instructors
Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit
Next Cities
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Washington DC, October 3, 2010
Blogger’s Report from Base Camp
Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.
Read the whole blog report at: WAA Base Camp -- An Analyst’s View
“Learned a ton. Really got a lot out of the day.”
“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”
“Thanks for making me more knowledgeable and valuable as an employee.”
