eMetrics Marketing Optimization Summit

Washington DC
October 19-23, 2009

Hilton Alexandria Mark Center

The Art and Science of
Digital Marketing Management

Marketing Optimization:

Tools and techniques to streamline
customer acquisition, conversion and retention to
Make More, Spend Less and Increase Customer Satisfaction

Keynote Speakers:

	Jim Sterne, Target Marketing Translating Web Intelligence into Business Value		Marc Mielau, Head of Digital Media, BMW Group (invited) Measurement Of Multichannel Offers at BMW
	Lizzie Schreier, Senior Internet Marketing Manager, Allstate Insurance Business Optimization - A Study in Change Management at Allstate

Deep Insight Sharing

The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.

Serious Networking

Profit from eight years of learning:

Confirm your most valuable customers
Calculate the ROI of behavioral targeting
Use web intelligence help you run your company
Get the most out of marketing with the least investment
Discover the best tools and techniques for optimizing digital marketing

Latest Technology

How do you establish a marketing metrics baseline?
How do you correlate offline and online measurements?
How do you connect customer satisfaction data with customer behavior data?
How do you compare online to other channels of acquisition and distribution?
How do you change a corporate culture to embrace marketing experimentation?

Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers

This is not about what works best - but how to measure what works best.

Video: Why you should come

Your company is unique.
Your website is unique.
Your results will be unique as well.

You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources.

This year, above all, you cannot afford to miss the very latest in how to:

Become an Official Blog Partner!

Optimize Your Tactical Programs and Tools
Optimize Your Marketing Intelligence through Integration
Optimize Your B to B and Considered Decision Marketing
Optimize Your Website with tested tools and techniques
Optimize Your Government and Nonprofit Websites
Optimize Your Social Media Marketing Programs
Optimize Your Advertising Spend
Optimize Your Marketing Career
Optimize Your Business

Designed for more senior executives who must manage digital marketing, keep an eye on the latest trends and get the most from analytics investments.

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now.

Subscribe now and stay on top of the Keynoters as they are announced and special offers that will save you money. We'll even point you to ways you can convince your boss that this is the one conference that can make the difference.

Here's what others have said: Past Attendees Comments