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Agenda at a Glance

Washington DC 2009

eMetrics Marketing Optimization Summit
Sessions, Workshops and Networking Events

Sunday, October 18 - Workshop

9:00 - 4:30	WAA Base Camp: A Web Analytics Foundation - full day Sponsored by: Room: Hickory
1:00 - ???	eMetrics Kite Flying Frenzy

Monday, October 19 - Workshops

9:00 - 4:30	WAA Base Camp: Applying Web Analytics - full day Sponsored by: Room: Hickory
9:00 - 4:30	Google Analytics Training Room: Chestnut
9:00 - 4:30	Putting Predictive Analytics to Work Room: Poplar
9:00 - 4:30	Hands-On Predictive Analytics Room: Walnut B
4:30 - 6:00	Web Analytics Association Community Meeting & Panel Discussion Room: Magnolia
6:00 - 7:30	Web Analytics Association Reception (WAA Members Only) Room: Pan Am Foyer

Tuesday, October 20

8:00 - 9:00	Registration - Upper Foyer Breakfast - Lower Foyer / Exhibit Hall
9:00 - 9:45	Keynote 1: Translating Web Intelligence into Business Value Jim Sterne - Target Marketing Room: Plaza B&C
9:45 - 10:15	Diamond Sponsor Presentation Room: Plaza B&C
10:15 - 10:30	Platinum Sponsor Presentation Room: Plaza B&C
10:30 - 11:00	Break / Exhibits open - Exhibit Hall Hours: 10:30 - 7:30pm Lower Foyer / Exhibit Hall
	Multi Channel Metrics Track Room: Terrace	From the Customer Side Track Room: Plaza A	Search Analytics Track Room: Plaza B&C
11:00 - 11:50	Tips & Techniques to Mining Multi-Channel Data Ned Kumar, FedEx	Consumer Experience Metrics at Motorola - One Touchpoint at a Time Matt Greenberger, Motorola	Optimizing Online Search for Offline Sales Caroline Bradley, Prime Outlets
11:50 - 1:00	Birds of a Feather Lunch Room: Arbors, Aspen, and Juniper
1:00 - 1:50	Keynote 2: Leveraging Customer Data for the Customer Instead of About the Customer Theresa Kushner - Cisco Room: Plaza B&C
1:50 - 2:00	Gold Sponsor Presentation Room: Plaza B&C
2:00 - 2:30	Vendor Line-Up Room: Plaza B&C
2:30 - 3:00	Google Gold Sponsor Presentation Room: Plaza B&C
3:00 - 3:30	Exhibits / Break Lower Foyer / Exhibit Hall
	eMetrics Lab A Room: Plaza B&C	eMetrics Lab B Room: Plaza A	eMetrics Lab C Room: Terrace
3:30 - 4:20	Footsmart / Coremetrics / Dotomi	Hitwise Lab • Rochelle Sanchirico, Washington Post Digital • Anita Gandhi, Experian Hitwise	WebTrends Lab • Paul A. Barrett, Teradata • Christian Howes, Webtrends
	Multi Channel Metrics Track Room: Terrace	From the Customer Side Track Room: Plaza A	Search Analytics Track Room: Plaza B&C
4:25 - 5:15	Shifting Ad Dollars - an Attribution Model Case Study Mark D. Walker, Reliant Energy	Integrating What Kohler Customers Say and What They Do Russ Rueden, Kohler	Measuring Search in a Non-Ecommerce Environment • Susan Fariss, American Chemical Society • Slava Sambu, Vance Publishing
5:20 - 6:00	TV's impact on Online & Vice-Versa Matt Cardwell, Quicken Loans	Man(agement) vs. Wild Heading the Call of the Free Range Customer • Laura Lee Dooley, World Resources Institute • Danielle Brigida, National Wildlife Federation	Online Metrics & Search Insights from HP Sibel Satiroglu, Hewlett Packard
6:00 - 7:30	eMetrics Reception Lower Foyer / Exhibit Hall

Wednesday, October 21

8:00 - 8:55	Registration - Upper Foyer Breakfast - Lower Foyer / Exhibit Hall
	Bonus Eye-Opener Talk 1 Why Your Landing Pages are Sucking Money out of your Wallet Tim Ash, SiteTuners.com Room: Plaza B&C Bonus Eye-Opener Talk 2 New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy Mike Grehan, VP, Global Content Director, Incisive Media Room: Plaza A
9:00 - 9:50	Keynote 3: Chasing the Edge of Digital Metrics at NBC Universal • Blandon Casenave - NBC Universal • Chris Johannessen - NBCU MediaWorks Room: Plaza B&C
9:50 - 10:20	Diamond Sponsor Presentation Room: Plaza B&C
10:20 - 10:30	iPerceptions Gold Sponsor Presentation Room: Plaza B&C
10:30 - 11:10	Break/Exhibits open - Exhibit Hall Hours: 10:30 - 6:00pm Lower Foyer / Exhibit Hall
	Government, Non-Profit & Association Track Room: Plaza A	Ecommerce Track Room: Plaza B&C	Data Delving Track Room: Terrace
11:10- 12:00	Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites – The Search for ROI, a WAA Report • Phil Kemelor, Semphonic • Javaun Moradi, NPR • Ann Poritzky, NIH	The Business Value of Web 2.0 Data in an Enterprise Data Warehouse Dan Oing, PayPal	How to Use Multivariate Testing to Discover What Works (and What Doesn't!) Paul Terry, Primedia, Inc.
12:00 - 1:00	Birds of a Feather Lunch Room: Arbors, Aspen, and Juniper
1:00 - 1:50	Marketing Metrics Maturity - Panel • Bill Gassman, Gartner Research • Stéphane Hamel, immeria • John Lovett, Forrester Research • Laura Patterson, VisionEdge Marketing Room: Plaza B&C AND WebTrends Lab: Resource Planning for a Social Media Program Justin Kistner, Webtrends Room: Plaza A
1:50 - 2:00	Gold Sponsor Presentation Room: Plaza B&C
	Government, Non-Profit & Association Track Room: Plaza A	Ecommerce Track Room: Plaza B&C	Data Delving Track Room: Terrace
2:10 - 3:00	Non-Profit Gets Down to Business • Heidi Hess, Children’s Def. Fund • Amy Cybyske, Union Privilege • Enrique Gonzales, AARP • Robin Steffek, RedEngine Digital (moderator)	20,000 Home Pages - Multivariate Testing is Not Just for Landing Pages Anymore John Peebles, Avis Budget Group	Event Driven Architecture Drives Sallie Mae Eric Bruner, Sallie Mae
3:00 - 3:20	Break/Exhibits - Exhibit Hall closes Lower Foyer / Exhibit Hall
	eMetrics Clinic 1 Room: Plaza B&C	eMetrics Clinic 2 Room: Plaza A	eMetrics Clinic 3 Room: Terrace
3:20 - 4:10	The Business of "Doing" Digital Analytics Clinic Eric T. Peterson, Web Analytics Demystified	Optimizing the Non-Ecommerce Website • Alex Langshur, PublicInsite • Vicky Brock, Highland Business Research	Conversion Clinic Bryan Eisenberg, Professional Speaker and Bestselling Author
	Government, Non-Profit & Association Track Room: Plaza A	Ecommerce Track Room: Plaza B&C	Data Delving Track Room: Terrace
4:15 - 5:00	Building a Federal Agency Web Analytics Program: Federal Agency Web Analytics: The Transition from IT to Communications Sue Feldman, National Cancer Institute	Measuring the Power of the Contact Center Faramarz Farhoodi, MotoSport	Tell Me Something I Don’t Know: Data Discovery Neil Mason, Foviance
5:00 - 5:50	Keynote 4: Business Optimization - A Study in Change Management at Allstate Lizzie Schreier - Allstate Insurance Room: Plaza B&C
5:50 - 6:00	Gold Sponsor Presentation Room: Plaza B&C
6:00 - 7:30	Sponsored by: Web Analytics Wednesday "Eric Peterson's All-Star Panel of Really Smart Measurement Folk" Room: Terrace

Thursday, October 22

Friday, October 23 - Workshops