Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

Ecommerce Track

Washington DC

Wednesday, October 21

Agenda | Tracks & Workshops | Agenda at a Glance | Speakers | Registration

Track Description:
Other ecommerce conferences too high level? Want to get down to the nitty-gritty? Come learn about acquiring new customers with behavioral targeting, re-targeting those who abandon the shopping cart and optimizing conversion rates. This track covers advertising attribution, multivariate testing, recommendation engines and everything else you need to make the cash register ring longer and louder.

Moderator: Mark Coleman, Ford Motor Company

Wednesday, October 21 • 11:10- 12:00 pm • Ecommerce 1

The Business Value of Web 2.0 Data in an Enterprise Data Warehouse

Plaza B&C

Dan Oing, PayPal

A hosted web analytics solution was not meeting PayPal’s analytic needs; it could not leverage PayPal’s Enterprise Data Warehouse (EDW), and it didn’t have the analytical horse power. PayPal’s EDW includes data types from across the globe: detailed transactions, 150M accounts, call detail, IVR, agents, fraud, risk, online marketing campaigns and responses, third party enrichment data, etc. Areas of value to the business include: segmented pathing analysis, detailed conversion analysis, abandonment analysis (form abandonment, path abandonment), cookie churn, fraud, site data quality, true closed loop online marketing, cradle-to-grave customer behavior view, and site usage to customer services. PayPal makes the most of a tagging strategy that is aligned with business analytics and uses graphical pathing, and networking analysis to establish value across the business units.

Wednesday, October 21 • 2:10 - 3:00 pm • Ecommerce 2

20,000 Home Pages - Multivariate Testing is Not Just for Landing Pages Anymore

Plaza B&C

John Peebles, Avis Budget Group

When more than half of your advertising budget is spent online, senior executives need even more convincing. John describes the political and technical progress made on the Budget website and the plans for the newly rolled out Avis website. He also outlines the web metrics ecosystem at Avis Budget Group including web analytics, performance monitoring and voice of customer feedback analysis. Find out what how to succeed when We Try Harder on a Budget.

Wednesday, October 21 • 4:15 - 5:00 pm • Ecommerce 3

Measuring the Power of the Contact Center

Plaza B&C

Faramarz Farhoodi, MotoSport

Click-to-call and click-to-chat are an accessory for some and a necessity for others. MotoSport has turned their contact center into a sales engine converting ten times as well as the website alone. But that's not due to the feature, it's due to their dedication to optimization. When you marry clicks, carts and chats, things get complex. Faramarz describes the sophisticated mix of SiteCatalyst, Test&Target, Google Analytics, SAS, Dimensional Insight and ATG metrics they use reduce Web site cart abandonment, improve customer loyalty and drive sales conversion rates up.

Expo Hall Hours
Tue. 8.00am - 7.30pm
Wed. 8.00am- 3.30pm


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012



Foresee Results Omniture


Autonomy Optimost Google Analytics


Technology Leaders iPerceptions Unica NextStage Analytics


Coremetrics OpinionLab


Tealeaf Stratigent Hitwise SiteSpect UBC UC Irvine Extension

Newcomers Pavillion

Observe Point Quantivo Atomiclabs SeeWhy

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