Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013
Caleb Whitmore
Caleb Whitmore

Google Analytics Training

Washington DC

Monday, October 19


Morning topics covered:

  • Introduction and overview
  • Web analytics the Google way
  • Measuring and understanding conversion
  • How Google Analytics works
  • Understanding tracking code
  • Filters & profiles combinations
  • Filter best practices
  • Managing profiles
  • Understanding goals and conversion funnels
  • Understanding the reporting interface: dashboard, data visualization, report filters, email reports and more

Afternoon topics covered:

  • Campaign tracking
  • Cost per click (CPC)
  • mail tracking
  • Banner and display ad tracking
  • Offline campaigns
  • Website Optimizer for multivariate testing
  • Google Analytics Enterprise features
  • Other Google Analysis tools
  • Open discussion and Q&A


Room: Chestnut
Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.30pm

Workshop Instructor

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros

Caleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

Expo Hall Hours
Tue. 8.00am - 7.30pm
Wed. 8.00am- 3.30pm


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012



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