Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013
Brought to you by:

Pimp Your Reports

Washington DC

Friday, October 23

Jennifer Veesenmeyer, VP of Analytics, Stratigent
Jennifer Veesenmeyer

This hands-on workshop, led by Jennifer Veesenmeyer, one of the highest-ranked speakers of the eMetrics conference, reveals how to create reports that engage executives and drive action.

Find out how to create compelling reports:

  • Identify and prioritize what to include in dashboards and executive reports
  • Design effective dashboard layouts
  • Create meaningful tables, graphs and other visualizations
  • Write clear, concise analysis
  • Adapt dashboards for multiple stakeholders
  • Use advanced features in Excel to create impressive, dynamic dashboards

BONUS: Participants who bring a sample dashboard or executive report to the workshop will receive specific feedback on how to improve it.


Room: Chestnut
Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.30pm

Workshop Instructor

Jennifer Veesenmeyer, VP of Analytics, Stratigent

Jennifer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Expo Hall Hours
Tue. 8.00am - 7.30pm
Wed. 8.00am- 3.30pm


Digital Analytics Association
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