Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Washington DC, October 3-7, 2010


Duff Anderson, VP Research, iPerceptions permalink ]

Duff Anderson Duff Anderson is a seasoned executive with over 15 years experience developing and marketing strategic online research. Prior to his role at iPerceptions, Anderson held the position of Director of Development for Capability Snapshop Inc., a research company where he successfully expanded the company’s client focus and attracted and retained key business partners. Anderson joined iPerceptions at its very inception in 2000, where he developed the company’s core product offering, the webValidator, and led multiple research initiatives, including open-ended text categorization, predictive modeling, and behavioural integration. A widely recognized and often quoted expert, Anderson has spoken at many internet technology conferences, including Internet Retailer, eTail, eMetrics and AdTech.

Lab B: Buyers Exposed!

Anil Batra, VP Search and Analytics, POP permalink ]

Anil Batra Anil Batra is Vice President of Search and Analytics at POP, an interactive agency in Seattle. Anil has over 13 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at POP, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at Ascentium, ZAAZ, and Audience Science (formerly Revenue Science), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft,, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs ( in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

Government & Non-Ecommerce: Mission Critical Website Case Study Slam

Brooks Bell, President and CEO, Brooks Bell Interactive permalink ]

Brooks Bell Brooks leads Brooks Bell Interactive to design creative solutions, online conversion strategy, and A/B test plans for clients including Chase Bank, Nickelodeon, ServiceMaster and AARP. She is a 2002 graduate of Duke University with a BA in Psychology. Prior to founding Brooks Bell Interactive in 2003, she was a Co-founder and Creative Director at novelProjects, a web design firm. Brooks is the Learning Chair at the Raleigh-Durham Chapter of Entrepreneurs' Organization (EO). She is also a recipient the prestigious Triangle Business Journal 2009 Women in Business award.

Brooks has spoken at the MarketingSherpa Email Summit, the Internet Summit, and Duke University Entrepreneurship classes for several years. Additionally, Brooks has been established as an expert in the fields of email marketing and conversion path optimization by the DMA Email Marketing Certification, iMedia Connection, Tech Journal South, and Duke Magazine.

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky Brock

WAA Certified
Click to View WAA Certified Web Analysts™
Vicky co-founded Highland Business Research, an insight and intelligence agency. Vicky is involved in analytics and research for the public, education and tourism sectors with clients such as the UK and Scottish Governments, VisitScotland and universities across the UK. She is a Board Director of the WAA, a regular WAA Basecamp trainer and a contributor to the UBC Web Analytics Course.

Web Analytics Fundamentals: Getting Started with Web Analytics
WAA Base Camp: Applying Web Analytics 102

Angie Brown, Web Analytics Manager, Elsevier Publishing permalink ]

Angie Brown Elsevier Health Sciences is a a global publisher of medical information and services. In her role at Elsevier, Angie leads implementation, analysis, and data integration efforts for more than 70 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She has served as the Co-Chair for the WAA Standards Committee for the past 3 years.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

Bill Bruno, President, Stratigent permalink ]

Bill Bruno Bill Bruno is the President at Stratigent, where he has worked actively in the Web Analytics space for over 6 years. He currently manages Stratigent's key accounts, partnerships, marketing and sales.

In prior years at Stratigent, Bill has led the services team and has been an analyst as well. He has extensive experience helping clients with a wide range of business requirements to optimize their online marketing initiatives. Additionally, Bill is viewed as a leader in the space due to his technical background and ability to leverage that background in creating actionable strategies for his clients.

He has a true passion for analytics, and has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more.

Mr. Bruno is a graduate of the University of Illinois with a BS in Computer Engineering. He also holds several professional certifications for all of the leading web analytics tools.

Web Analytics Fundamentals: Making the Most of Marketing Dashboards

Shonali Burke, Principal, Shonali Burke Consulting permalink ]

Shonali Burke One of PRWeek's 2007 "Top 40 Under 40" PR pros, Shonali is an IABC accredited, award-winning communications consultant now in her 15th year in the field of communication. Her forte is measurable, results-based strategic communications. Shonali serves as President for IABC/DC Metro and is a past member of IABC’s International Accreditation Council. She teaches Not-for-profits in the Digital Age for Johns Hopkins University’s M. A. in Communications program, and is editor of Network Solutions’ Women Grow Business blog community. She blogs at Waxing UnLyrical and is active in the social media sphere, particularly on Twitter.

Social Media Metrics: Social Media Metrics Framework Faceoff

Barbara C. Coll, CEO, Inc. permalink ]

Barbara C. Coll

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics. She founded in 1996 and along with the WebMama Team has been highly successfully in helping brand-name clients achieve their goals of driving high quality visitors to their websites.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Search Analytics: All Your Searching Questions Answered

Cora Cowles, Reality Check Provider, Quicken Loans permalink ]

Cora Cowles

Cora Cowles is the resident User Experience Analyst and Reality Check Provider at Quicken Loans, America's #1 Online Lender. She is the person primarily responsible for ensuring a positive experience for all users that visit one of the many sites managed by the larger Marketing team. Working with developers, designers and project managers on a daily basis helps to ensure that all aspects of the business fully understand the users' motivations and where they collide with the needs of the business. Whether usability testing, heuristic evaluations, personas, prototyping or focus group moderation, her work at Quicken Loans is all about the reconciling the needs of the user with the needs of the business.

Lab C: Driving Site Optimization through Online Customer Experience

Allen Crane, Executive Director, Research and Analytics, USAA permalink ]

Allen Crane Allen Crane has more than 14 years experience in eBusiness, web/cross-channel analytics, marketing analytics, profitability analysis, customer segmentation, and process improvement. Allen has worked as both client and consultant, and his industry experience ranges from Fortune 50 to start-ups, including American Airlines, Wells Fargo, AT&T, Dell, and Louis Vuitton. He currently serves as Executive Director of Research and Analytics at USAA, where he is responsible for Web and Mobile Analytics, Cross-Channel Analytics, and Interactive Marketing Analytics. His current areas of focus are developing multivariate experimentation strategies and cross-channel analytics. Allen has authored articles and papers on web analytics and optimizing online marketing investments. He has been a guest speaker at MIT Sloan School of Business, the University of Texas at Austin, the Omniture Summit, and the Gartner Business Intelligence Summit. Allen holds a M.S. in Operations Research from Southern Methodist University, and a B.S. in Information Systems from the University of Texas at Arlington.

USAA is a leading financial services company that has stayed atop Business Week’s “Customer Service Champs” ranking with a #1 or #2 spot for four years in a row.

Years of Experience: Seeing the Big Picture: Multi-Channel as a Way of Life

Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic permalink ]

Greg Dowling An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Dan Drury, Director, Bowen Craggs & Co. permalink ]

Dan Drury Dan Drury has over 17 years experience of Internet and software technologies. In 1993 Drury founded a software company that developed operational risk management tools using the latest database and Internet technologies. In 2001 he founded a leading enterprise-class web analytics software company that specialised in understanding online behaviour. That company was merged with the UK's leading usability organisation to create a customer experience company that now counts more than half of the FTSE100 among its clients. In 2004 Drury joined Bowen Craggs as commercial director, building the company's global client base to include more than 50 Fortune 500 clients. Best known for its Financial Times Index of corporate website effectiveness, Bowen Craggs also provides balanced scorecards that incorporate web analytics, surveys, social media metrics and other data to help clients understand the value that their web estates deliver.

Government & Non-Ecommerce: Web Effectiveness Scorecard

Seth Duncan, Research and Development Director, Context Analytics permalink ]

Seth Duncan Seth Duncan, Director of Research and Development at Context Analytics Seth specializes in statistical modeling and return-on-investment analyses for the marketing and PR campaigns for a broad group of Fortune 500 clients, ranging from consumer electronics companies to clients in financial services and healthcare industries. Prior to joining Context Analytics, Seth worked as a Statistician at the University of Pittsburgh Medical Center and University of California at San Francisco, conducting statistical analyses for Phase III clinical trials and acting as the lead statistician for numerous clinical trials. Seth has also taught statistics and research methodology at San Francisco State University. Seth received a B.A. in psychology from Reed College, an M.A. in psychological research at San Francisco State University, and completed graduate level coursework in advanced statistical analysis at Boston College and the Massachusetts Institute of Technology.

Social Media Metrics: Social Media Metrics Framework Faceoff

Michael Dunn, Chairman and CEO, Prophet permalink ]

Michael Dunn Michael Dunn is Chairman and CEO of Prophet and has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.

As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.

Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of LECG, a publicly-traded global expert services and consulting firm, in which highly credentialed experts conduct economic and financial analysis in complex disputes and inform regulatory, business and judicial decision makers. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley.

Keynote: The Big Picture of Marketing Metrics

Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution permalink ]

Peder Enhorning Michael Edson is the Smithsonian Institution's Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums. In addition to developing the Smithsonian's first Web and New Media Strategy and the Smithsonian Commons concept, Michael helped create the Smithsonian's first blog, Eye Level, and the first Alternative Reality Game to take place in a museum, Ghosts of a Chance . Michael has a BA from Wesleyan University.

Government & Non-Ecommerce: Measuring and Optimizing Lofty Goals

Peder Enhorning, President, Unilytics Unilytics permalink ]

Peder Enhorning Peder founded Unilytics in 2001 to provide web analytics products and services. In the past few years, Unilytics has matured into a full service Online Marketing Optimization firm.

He has led the development of proprietary consulting tools and methodologies including the KPI Paradigm® for assessing which KPIs are important and determining how to measure them and RETAIN®, Unilytics' web analytics training methodology which reverses the order of implementations by starting with end-user training for better requirements insight.

Peder has shown that significant gains and ROI can result from: better integration with other marketing tools such as e-mail, CRM and customer silos; detailed segmentation to better understand visitor behaviour and needs; and automated dashboards for improved actionable reporting.

Deep Data Diving: Getting Serious About Segmentation

Christine Esannason, Software Group Program Manager, permalink ]

Christine Esannason Christine is responsible for a complex global management system within the Software Group that collects and converts data obtained from web interactions into a Digital Marketing Metrics scorecard considered a best practice at IBM. Christine manages and coordinates a process to provide key performance indicators within a matrix organization to deliver and receive insights and actions as it relates to the current business posture, digital marketing trends, and the value of the web. Prior to her current role, she held program and project management roles within including the coordination of business units on a worldwide basis for the adoption and implementation of various technology projects.

Christine obtained her B.S. in Accounting, and M.B.A. in Finance and Marketing from Fordham University. Christine earned her CMA (Certified Management Accountant) designation during her career with IBM. That career has included roles in Accounting, Business analysis, Financial planning, and Marketing operations.

Keynote: Managing Marketing Metrics at IBM

Margaret Escobar, Manager, Web Analytics, permalink ]

Margaret Escobar Margaret manages a team of talented web analysts located in the US and Europe. Her team provides consulting, reporting and analysis of web activity to internal clients, mostly marketing teams, in all of IBM's major business units, including hardware, software and services. Margaret joined IBM in 1998 as the manager of the Netfinity / System X web site. She helped launch eCommerce at IBM, and spent several years in the Personal Computing division before joining

Margaret had a previous career in international and cross-cultural consulting. She is a graduate of Wellesley College with an MBA from the University of Texas at Dallas.

Keynote: Managing Marketing Metrics at IBM

Susan Fariss, Web Analyst, American Chemical Society

Susan Fariss For the past 9 years, Susan has accumulated extensive experience in web evaluation, web content management, search engine optimization, information architecture, and user-centered design, working on award winning sites such as,, and Her experience encompasses a strategic view of web site maintenance, improvement, and development, her focus on the use of evaluation techniques and standards-based design and best practices in order to create a truly usable site/application. And on top of that, she's also just a very nice person.

Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Eric Feinberg, Industry Director, Content, Media & Entertainment, ForeSee Results permalink ]

Eric Feinberg Eric is responsible for the development of strategic solutions for the Content, Media, and Entertainment industry. Eric's background includes roles as web marketing analyst at Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems), and focus group moderator at Kelton Research. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the online consumer on behalf of his clients.

Bonus Sessions: eMetrics Case Studies or Doctor, Heal Thyself

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry Freed Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor's Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Diamond Sponsor Presentation: Managing Forward: Moving from Measuring the Past to Managing the Future

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry Freed Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor's Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Diamond Sponsor Presentation: Managing Forward: Moving from Measuring the Past to Managing the Future

Bob Garcia, Director, , Product Marketing - Optimize, WebTrends permalink ]

Bob Garcia Bob Garcia leads product marketing for Webtrends Optimize, educating and evangelizing the business value and possibilities that site optimization can deliver. This is his second tour with Webtrends - again in a sales and product role - after Widemile was purchased by the Portland company. Bob has had management, consulting and executive roles in direct marketing, business development, product marketing and strategic sales during his almost 20 years career in software with pioneering companies like Macromedia, Netscape, and others.

LAB D: Learn how marketers can take control of their website marketing today to maximize conversions and increase relevance

Carol Gohl, PMP, Online Analytics and Testing, Program Manager, Dell permalink ]

Carol Gohl Carol is the Program Manager for Dell’s Consumer and Small Business Global Online Analytics and Testing Project Management Office supporting the Global Team and Senior Leadership in defining and building a world class/best in class online analytics and testing function at Dell.

Carol has worked at Dell since 1997 in a variety of Program Management roles of increasing scope and scale – her primary focus areas are to deliver measurable results either by establishing and executing new processes and capabilities to meet evolving business needs, and/or by optimizing existing processes and capabilities to accomplish a mature and world class operational model. She has successfully applied these skills in a variety of business areas to include Dell direct and retail sales, Dell product development and most recently Dell Online

Carol has been a PMP since May 2003 and is a graduate of Texas State University.

Keynote: Managing Marketing Metrics at Dell

Adam Greco, Director of Web Analytics, Salesforce.compermalink ]

Adam Greco Adam manages all aspects of web analytics for various websites.  Previously, Adam was one of the leaders of the Omniture Consulting team and author of the popular Inside Omniture SiteCatalyst blog.

Keynote: Managing Marketing Metrics at

Mike Grehan, VP, Global Content Director, Incisive Media permalink ]

Mike Grehan Mike is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Mike previously worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently in the process of writing his third book on search marketing, due in spring 2010.

Search Analytics: Search at the Center: Connected Marketing

Claude Guay, President and CEO of iPerceptions permalink ]

Claude Guay Claude Guay is the President and Chief Executive Officer at iPerceptions. Guay joins iPerceptions from PhoCusWright where he provided actionable intelligence and strategic consulting to companies in the travel and tourism industry. Guay previously served as Executive Vice President and Chief Information Officer of Gildan Activewear, a global apparel manufacturer listed on the NYSE and TSX. During his two-year tenure, Gildan Activewear grew from $773 million to $1.25 billion in annual sales. Between 2000 and 2005, Guay served as President and CEO of international travel packaging solution company Accovia, where he drove the successful and complete image makeover, introduced new strategic solutions and premier customers, and led the sale of the company.

Prior to his CEO role at Accovia, Guay worked in management consulting, business development, marketing and sales roles for 16 years at IBM, most recently as an executive in the company’s Global Travel and Transportation Industry unit, where he focused on leveraging new digital technologies. A widely recognized and often quoted expert in ecommerce and technology publications, Guay has served as a speaker at many industry conferences.

Bring the Voice of the Customer to the Decision-Making Table

Scott Hagen, Team Lead, Guest Data and Analytics Services Group, permalink ]

Scott Hagen Scott provides direction for all aspects of reporting and analytics for Target's Digital Vendor Media initiatives. He also provides research support for numerous internal Target and clients. Scott specializes in creating customized, multi-roll, file weight conscious dashboards, which serve campaign specialists to executives. Before working at Target, Scott was the Team Lead of Data Integrity, Reporting, and Analysis for Internet Broadcasting Systems located in St. Paul, MN. Scott holds a degree in Computer Science from Augsburg College.

Web Analytics Fundamentals: Making the Most of Marketing Dashboards

Stéphane Hamel, Principal, Immeria permalink ]

Stéphane Hamel

WAA Certified
Click to View WAA Certified Web Analysts™
Stéphane is a leading voice for web analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit (San Jose, Washington, Toronto), and other conferences, he is also lecturing at the "Award of Achievement in Web Analytics" and "Introduction du Business Analysis" classes at the University of British Columbia.

Stéphane is completing a Master in Business Administration specializing in eBusiness at Laval University (Québec City) and is involved in various research and development activities with the prime focus to making web analytics easier through the popular Web Analytics Solution Profiler tool and concepts such as "Just-In-Time Tagging". Involved in various professional and education local events, he is also a member of the International Institute of Business Analysis and on the board of directors as treasurer of the Web Analytics Association.

Web Analytics Advanced: Measuring Your Organization's Web Analytics Maturity
Marketing Optimization Clinics: KPI Clinic, The Doctors Are In
Workshop: Road Map to Online Analytics Success

Michele Hinojosa, Manager, Web Analytics, Kelley Blue Book permalink ]

Michele Hinojosa Michele Hinojosa is a self-confessed analytics geek. When she is not working with her team to analyse, test and optimise Kelley Blue Book's, she is reading, writing and thinking about analytics and engaging with the web analytics community via Twitter.

As Manager, Web Analytics at Kelley Blue Book (KBB), she led the creation of an internal advertising data warehouse, including the adoption of MicroStrategy's business intelligence solution, and managed the development and on-going sophistication of KBB's forecasting methodology. Michele is always working to further improve the methodology, tools and systems used, in order to provide further value and adoption of analytics within KBB's organization.

Michele holds degrees in Law and Psychology from the University of Melbourne (Australia) but is currently located in Southern California. Also a certified group fitness instructor, she is as fanatical about Les Mills group fitness programs and cycling as she is about data.

Web Analytics Advanced: Marketing Metrics: The Publisher's Perspective

Andrew Janis,Senior Marketing Consultant, Evantage Consulting permalink ]

Andrew Janis Andrew's focus is providing strategic, data-driven recommendations to clients to enhance their online presence and better integrate overall marketing efforts. Janis recently authored the white paper Making Progress: The State of Marketing Analytics in the Twin Cities.

Ross Jenkins, Vice President of Analytics, Rapp Collins Worldwide permalink ]

Ross Jenkins Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Web Analytics Advanced: Using Behavioral Intent to Improve Your Online Marketing

David Karel, VP of Marketing, Bizo permalink ]

David Karel David leads Bizo's global marketing efforts. No stranger to B2B audience targeting, David joins the company with more than 15 years of B2B marketing, business development, and sales experience. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japan, and MBAVision which he founded. David holds an MBA from the Wharton School of Business and a BA from Tufts University.

In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous conference and journal publications to his credit.

Bonus Sessions: eMetrics Case Studies or Doctor, Heal Thyself

Joshua Katinger, President, Accession Mediapermalink ]

Josh Katinger Josh has worked on projects varying from large website development and systems integration to live streaming media events, web analytics consulting, and pay-per-click marketing programs. He is also co-founder of Errorlytics providing 404 error handling. He has managed corporate extranets and succeeds by cutting through the noise and get to the heart of a business need. Some of Josh's key client engagements include General Electric, Pitney Bowes, House of Blues, and SPEED Channel.

Marketing Optimization Clinics: Does It Blend? Automating an Excel Mash Up and Delivery Process

Ned Kumar, Senior Strategic Marketing Fellow and SEO Strategist, FedEx Services permalink ]

Ned Kumar Ned Kumar has over seventeen years of experience in customer analytics, with expertise in both online and offline channels. He currently serves as SEO Strategist and as a corporate advisor in multi/cross-channel analytics with emphasis on segmentation, retention, customer-value modeling and database marketing with FedEx Services. Throughout his career he has played a leadership role in designing data-driven customer strategies that create an exceptional customer experience and establish a competitive advantage while improving productivity. Ned is a member of the Web Analytics Association Standards and Research Committees and an Online Tutor for the University of British Columbia’s Award of Achievement in Web Analytics Program.

In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous conference and journal publications to his credit.

Years of Experience: Web Data - It's Not Just for Breakfast Anymore

Matthew Langie, Director, Product Marketing Adobe Systems, Incorporated permalink ]

Matthew Langie As director of product marketing for the Omniture Business Unit at Adobe Systems, Langie is responsible for marketing the company's industry-leading online analytics solutions, including Omniture Discover and Omniture SiteCatalyst. Langie's responsibilities span product strategy, messaging and positioning, pricing, sales enablement, competitive intelligence and product evangelism. Langie also manages the Omniture Genesis partner program, which helps hundreds of partners integrate their solutions with the Omniture platform.

Langie joined Omniture in 2008. He has extensive experience in software marketing, including leadership roles at WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He also served two years as vice president of marketing at Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. Langie currently serves on the Board of Directors for the Web Analytics Association. He began his career in the U.S. Air Force, leaving the service at the rank of captain.

Langie is a frequent speaker at conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as mobile, video and social media.

Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He earned an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.

Platinum Sponsor Presentation: The Online Marketing Suite: Why You Should Care and How It Will Solve Your Challenges Today… and Tomorrow

Alex Langshur, Founder and CEO, PublicInsite permalink ]

Alex Langshur Alex Langshur is founder and CEO of PublicInsite, a Boston & Ottawa-based web analytics, optimization and marketing consulting firm. Alex established PublicInsite because he saw a tremendous need for a bridge between those who manage online data within organizations and those for whom the insights arising from the data have the most value. Alex is passionate about helping clients understand the meaning and business value within the numbers, and optimizing the connection between each client's unique vision and needs and the online behavior and desires of its most important stakeholders.

Alex is a sought after speaker and is the past-President of the Web Analytics Association (WAA). He teaches highly rated courses on web analytics for University of British Columbia, GSA Web Manager University and WAA Base Camp, and has been frequently published in journals and magazines. Alex lives in Boston with his wife, two sons and golden retriever.

Government & Non-Ecommerce: Using Analytics to Inform Policy Decisions
WAA Base Camp: Introduction to Web Analytics 101
Moderator: Government & Non-Ecommerce

Pat LaPointe, Managing Partner, MarketingNPV permalink ]

Pat LaPointePat LaPointe is the Managing Partner at MarketingNPV, a highly specialized consulting firm that builds marketing dashboards, marketing ROI/analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. Pat directs the development of client solutions for CMOs in the areas of marketing measurement processes, tools, and skills to determine the financial return from marketing investments. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.

Prior to launching MarketingNPV, Pat was an equity partner and senior vice president at Frequency Marketing Inc., a consulting and software company known for design and operation of large-scale CRM and loyalty programs. Pat also directed the operation of a marketing department at Bell Atlantic (now Verizon), creating and implementing customer acquisition and development programs for both B2B and consumer markets. He started his career in advertising in the Y&R network and at Ketchum, where he managed large client portfolios in all aspects of marketing strategy and communications.

A well-known speaker, Pat is a regular panelist and chairman at ANA and AMA events, and has served as a guest lecturer at Wharton School of Business, MIT, and at the Tuck School of Business at Dartmouth. He is a frequent contributor to the ISBM and serves on the Board of Directors of the Business Marketing Association.

Pat is an MBA graduate of Stern School of Business at NYU and holds a Bachelor of Commerce degree from McGill University in Montreal.

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right performance metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

Keynote: The Big Picture of Marketing Metrics

Mike Levin permalink ]

Mike Levin Mike has served in executive positions in association management for more than 25 years, and has represented companies ranging in size from multi-national to start-up.

Named to the Atlanta Business Chronicle's list of "Who's Who in the Technology Industry" for six consecutive years, Mike currently serves as the Executive Director of the Web Analytics Association. Previous positions include Executive Director of the Oracle Applications Users Group, Executive Director of the Southeast Council of the AeA and President of the US Office of the International Coffee Organization. Mike has also led association advocacy programs at the local, state and national governmental levels.

In addition to serving in executive positions in trade associations, Mike has owned and operated two small businesses. As the President of the US office of the International Coffee Organization he managed a nationwide field marketing force and was responsible for marketing, promotion and education programs across the US. Mike led the nationwide effort to produce the world's first frozen coffee drink.

He also has served as Governmental Affairs and Marketing Manager for a solar energy program, as a legislative assistant in the Florida House of Representatives, Grants Coordinator and Program Manager for the Florida Department of Community Affairs, and as Assistant City Manager in Portage, Michigan.Mike is actively involved as a judge in FIRST Robotics Competition. He has a Masters Degree in Administration from Florida State University and a Bachelor's Degree in Communications from the University of Florida

June Li, Founder and Managing Director, ClickInsight permalink ]

June Li June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

John Lovett, Senior Partner, Web Analytics Demystified permalink ]

John Lovett

WAA Certified
Click to View WAA Certified Web Analysts™
John Lovett is a leading expert on Web analytics, multivariable testing, and optimization technologies. Throughout his analyst career John has produced insightful research including Forrester’s Web Analytics Wave and the US Web Analytics Forecast. John is an industry insider who maintains a finger on the pulse of the industry.

Social Media Metrics: Social Media Metrics Framework Faceoff
Moderator: Deep Data Diving

Josh Manion, Chief Executive Officer, Ensighten permalink ]

Josh Manion Prior to the founding of Ensighten, Mr. Manion, 33, served for 7 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.

Gold Sponsor Presentation: Join the Tagolution

Neil Mason, Director of Analytical Consulting, Foviance permalink ]

Neil Mason

Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Deep Data Diving: Tell Me Something I Don't Know: Data Discovery

Erica Newland, Policy Analyst, Center for Democracy & Technology permalink ]

Erica Newland Erica Newland is a Policy Analyst at the Center for Democracy & Technology. She works in the Washington, DC office on policy issues related to consumer privacy and is a member of the Device API and Policy Working Group within the World Wide Web Consortium (W3C). Prior to joining CDT, Erica spent time in Beijing on a Richard U. Light Fellowship and, before that, at Microsoft Research Asia. Erica studied Applied Mathematics at Yale University.

Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Joe Megibow, VP, Global Analytics and Optimization, Expedia permalink ]

Joe Megibow Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for Prior to, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor's degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

Keynote: Managing the Metrics at Expedia

Senthil Mohan, Sr. Lead Architect, AOL permalink ]

Senthil Mohan Senthil Mohan is a Sr. lead architect with AOL with more than 15 years experience in web application,database and Open Source High Performance Cloud Computing technology . Before joining AOL, Mohan was a senior principal consultant at Netscape where he was a senior member of the company's professional services team. He has a bachelor's in Engineering from SRM University.

Deep Data Diving: Deep Integration: Conversion and Revenue Optimization

Dave Nelson, Global Testing Manager, Consumer and Small Business, Dell permalink ]

Dave Nelson David is the Global Testing Manager for Dell's Consumer & Small and Medium Business segment. In this role, he is helping to build a world-class online testing program through improving the efficiency and quality of its testing process and improving best-practice sharing between all of Dell's web analytics and testing members. Prior to his current position, David was responsible for improving customer experience and conversion on Dell's European Consumer websites with the use of web analytics and testing. Previously, David was a member of Dell's Corporate Development team, where he helped the company make eight acquisitions. David's Dell experience also includes revenue and profitability planning for Dell's US Consumer desktop business. David holds an MBA from the University of Texas and a bachelors degree from Indiana University.

Keynote: Managing Marketing Metrics at Dell

Anna O'Brien, VP Social Media, Citibank permalink ]

Anna O'Brien Anna O'Brien is VP of Social Media for Citibank in North America and has 6 years of experience, both personally and professionally, researching and leveraging Social Media channels. Within Citi she is responsible for researching new technology, customer engagement, and establishing social media best practices. Anna is credited with helping Citi become the first financial services company with a verified account on Twitter. A self-proclaimed data geek, received her master's degree from Columbia University in Qualitative Methods in The Social Sciences with an emphasis in new media measurement.

Social Media Metrics: Assessing Online Community Management

Bob Page, VP Analytics, eBay permalink ]

Bob Page As eBay's vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world's largest online marketplace. Bob leads eBay's data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. He is a frequent speaker at industry events, and serves on the eMetrics advisory council.

Bob occasionally posts to his blog at , and is @bobpage on Twitter.

Keynote: Managing Marketing Metrics at eBay
Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Jamie Pappas, Manager, Social Media Strategy, EMC Corporation permalink ]

Jamie Pappas Jamie is an Enterprise 2.0 and social media strategist, evangelist, community manager, and official blogger at EMC Corporation. She has a hand in developing and driving overall Enterprise 2.0 and social media strategy across the entire organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects. Jamie is a founding member of The 2.0 Adoption Council and The Community Roundtable, as well as Membership Director for The Social Media Club, Boston Chapter. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas.

Social Media Metrics: Assessing Online Community Management

Judith Pascual, Associate Director, Analytics, TeamOne -
Saatchi LA. permalink ]

Amanda G Watlington Judith Pascual is a Digital professional. With over ten years of experience, she takes a holistic approach to digital and provides integrated solutions. As a current web performance professional she has worked for top agencies on a variety of verticals including CPG, Finance, Automobile, eCommerce, High Tech and Entertainment. She has also managed site analysis for Walt Disney's Internet Group. She began her digital career in eMarketing, eMail analytics and testing for DoubleClick and Axciom. She served as Co-Chair of the WAA Standards Committee and member of the Research Committee.

Hemen Patel, President, CRM Metrix, Inc permalink ]

Hemen Patel Hemen Patel is the North American President of CRM Metrix, a leading global research firm utilizing a unique "voice of the customer" approach to maximize the effectiveness and return on investment for websites and other digital media. With offices in New York, Paris, Mumbai and Singapore, clients including Coca-Cola, P&G, Elmer's and L'Oreal have incorporated CRM Metrix solutions as an essential component of their strategic marketing promotions.

Lab D: Re-Commerce™ Intelligence @ Work (Real Time Shopper Insights in Action)

Alison Pepper, Director of Public Policy, Interactive Advertising Bureau permalink ]

Alison Pepper Alison Pepper is the Director of Public Policy for the Interactive Advertising Bureau, based out of their Washington, D.C. office. There she is responsible for government relations and communications, with a focus on state and local government affairs. Before joining the Interactive Advertising Bureau, she worked as a Legislative Analyst for Experian, where she covered issues ranging from data security to identity theft. She has extensive experience working in state government, including the Georgia Senate and the Georgia Secretary of State's Office.

She holds a B.A. from the University of Georgia and a J.D. from Georgia State University.

Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Gary Platte, Web Analytics Specialist, Michigan Economic Development Corporation permalink ]

Gary Platte Gary Platte is the Web Analytics Specialist with the Michigan Economic Development Corporation in Lansing, Michigan. His current web analytics focus is Pure Michigan, the state’s award-winning tourism campaign. He has worked extensively with Fluency Media, an online marketing firm, in developing Pure Michigan’s online marketing efforts. Pure Michigan’s online strategy is a mix of web, email, search and social media. He also recently completed a project with ForeSee Results, Pure Michigan’s online customer satisfaction firm, on measuring the value of the Pure Michigan social media campaign. He is a graduate of Northwood University in Midland, Michigan.

Social Media Metrics: Measuring the Value of Social Media

Ann Poritzky, Web Analytics Specialist, Online Services Branch (OLIB), National Institutes of Health (NIH)

Ann Poritzky Ann Poritzky is a Web Analytics Lead in the Online Services Branch (OLIB) at National Institutes (NIH) of Health in Bethesda, Maryland. She manages evaluation initiatives for the Web site and works with the American Customer Satisfaction Index (ACSI) survey, Web Trends, and Google search results. Ann is delighted about the changes to the federal government's persistent cookie and social media policies.

Ann initiates, plans, and supports others at NIH to implement Web and online communications-related studies. Ann also leads the trans-NIH Web Metrics Group. She organizes a speaker series on Web Analytics and makes presentations on web evaluation topics. She promotes information exchange among NIH Web teams about Web site evaluation, technologies, challenges and success stories.

Ann serves as chair of the Web Analytics Association's (WAA) Public Sector Special Interest Group (PS SIG). She managed the WAA-funded research project and co-presented a webcast on the Tapping the Potential of Web Analytics for the Public Sector and Non-Profit Sites survey. She is also a co-founder of the Web Analytics DC networking group.

Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Leslie C. Reiser, Program Director - WW Digital Marketing, IBM General Business , permalink ]

Leslie Reiser Ms. Reiser has extensive experience developing and executing effective Web strategies, e-marketing programs, and social media marketing communities targeted to midsize business and information technology professionals globally. In her current position, she is responsible for defining and delivering IBM's Web strategy, delivering a consistent, worldwide customer facing web presence to the Mid market, and driving effective social media marketing initiatives to drive awareness of IBM as a preferred vendor and solution provider along with its business partner ecosystem. The recent deployment of infoBOOM!, an online social media marketing community experience that leverages established, popular social networks, well known publishers, and industry experts, IBM is facilitating client access to IBM thought leaders, third party industry experts, and external bloggers, and to like minded peers. A wide array of relevant topics that reflect business challenges faced by SMBs, are discussed on an ongoing basis. infoboom is deployed in 10 countries around the world and provides localized language versions in France, Dutch, Italian, Chinese and English.

Directing a multi national team, Ms. Reiser has led complex global projects that have reinvented the way IBM utilizes the Web to delivering relevant, integrated solutions and offerings to small and midsized businesses through initiatives that include a solutions-led marketplace and community, embedded solution finders and tools, that drive awareness, generate opportunity, and drive sales for IBM offerings and solutions.

Ms. Reiser holds a bachelors degree in Economics from Rutgers College, Rutgers University and has completed graduate coursework at Northwestern University (Medill School of Journalism) in integrated marketing communications.

Keynote: Managing Marketing Metrics at IBM

Michelle Rutan, Web Analytics Program Manager, National Instruments permalink ]

Michelle Rutan National Instruments, where she manages the company's web analytics program of analysts, processes and technology-proving reporting and analytical insight for hundreds of internal stakeholders. Her focus is on utilizing both web traffic data and customer data to supply analysis for making data-driven decisions.

Web Analytics Fundamentals: Competing on Analytics: It's a Journey

Mark Ryan, VP of Client Services, and COO, Extractable permalink ]

Mark Ryan Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Marketing Optimization Clinics: 10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns

Hilary Salazar, Product Marketing Manager, Tealeaf permalink ]

Hilary Salazar Hilary Salazar is a Product Marketing Manager at Tealeaf, based out of their San Francisco headquarters. She is responsible for Tealeaf's Customer Service Optimization suite of products (which includes cxReveal and cxVerify) and is helping to drive their market growth in the contact center space. She is also responsible for Tealeaf's vertical messaging strategies. Prior to Tealeaf, Hilary did Product Marketing at SuccessFactors. And in a previous life, she was an editor of New York Times bestsellers at Penguin Books.

Lab C: Driving Site Optimization through Online Customer Experience

Ari Schwartz, Vice President and COO, Center for Democracy and Technology (CDT) permalink ]

Ari Schwartz Ari Schwartz is the Vice President and Chief Operating Officer of the Center for Democracy and Technology (CDT). Schwartz's work focuses on increasing individual control over personal and public information. He promotes privacy protections in the digital age and expanding access to government information via the Internet. He regularly testifies before Congress and Executive Branch Agencies on these issues.

Schwartz also leads the Anti-Spyware Coalition (ASC) , anti-spyware software companies, academics, and public interest groups dedicated to defeating spyware. In 2006, Schwartz won the RSA award for Excellence in Public Policy for his work building the ASC and other efforts against spyware. He was also named one of the Top 5 influential IT security thinkers of 2007 by Secure Computing Magazine.

Schwartz currently serves as a member of the U.S. Information Security and Privacy Advisory Board.

Government & Non-Ecommerce: The New OMB Policies: a Taste of Government Regulations to Come?

Todd Schauman, Senior Analyst, L.L.Bean permalink ]

Todd Schauman Todd is a senior analyst at L.L.Bean focusing on e-commerce analytics to support site merchandising, testing and optimization, and site development. The E-Commerce analytics team at L.L.Bean utilizes a holistic approach – leveraging behavioral analysis, voice of customer research, and customer experience analytics to provide actionable insights and influence change within the organization.

Before working at L.L.Bean, Todd lived and worked in Washington DC for the Nasdaq Stock Market and the Smithsonian Institution. He is a graduate of the University of Richmond and holds a MBA from Washington University in St. Louis.

Lab A: How Website Satisfaction Influences Multi-Channel Customers

Erica St. Angel, Vice President of Marketing, Sonic Foundry permalink ]

Erica St. Angel Erica oversees branding, lead gen, PR/AR and social media programs to earn mindshare and drive company growth for Sonic Foundry, the leading provider of webcasting and lecture capture. Her background blends 15 years of corporate, public information and political campaigns, with emphasis on measuring outcomes and building community.

Web Analytics Advanced: Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing's Influence on Sales

Joseph Stanhope, Senior Analyst, Forrester permalink ]

Joseph Stanhope Joseph is an analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Prior to joining Forrester Research, Joseph was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet.

Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management. Joseph Serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Web Analytics Association. He graduated with honors from the University of Illinois at Urbana-Champaign with a B.S. in business administration, majoring in marketing.

Web Analytics Fundamentals: Making the Most of Marketing Dashboards

Robin Steffek, V.P. Interactive Marketing, RedEngine Digital

Robin SteffekRobin has been involved in web analytics and digital marketing for the past 10 years. She joined RedEngine Digital (formerly RedBoots Consulting) in June 2005. As Vice President of Interactive Technology at RedEngine Digital, Robin's role is to lead strategic and tactical implementation efforts associated with web analytics solutions, search marketing technologies, multivariate testing and other online campaign tracking and optimization technologies for non-profit and business clients. Robin is a member of the Web Analytics Association and works with the WAA Research Committee on various projects. Prior to joining RedEngine Digital, Robin, a biochemist by training, was the web analytics/marketing manager for the American Chemical Society and a Web marketing manager for SciQuest, an e-commerce services company for the scientific research industry.

Government & Non-Ecommerce: Mission Critical Website Case Study Slam

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim SterneJim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

Keynote: Social Media - Time to Rethink Your Marketing Metrics

Hila Strong, Sr. Web Analyst, MySpace Inc. permalink ]

Hila Strong Hila is a strategic analyst driven by a passion for logic, analytics, and optimization techniques. In her current position as Sr. Web Analyst at, she is tasked with defining a methodology to accurately track virality and social engagement, and with analyzing key business drivers. Prior to her current position, Hila navigated through a sea of data, and quantified the success of strategic initiatives as an Analyst at Spark Networks. Even prior to that, Hila drove the implementation of high traffic search optimization and behavioral targeting projects at Hila is a regular presenter at Omniture's Summit and is currently on the Omniture Customer Advisory Board, where she helps shape the roadmap for Omniture's Discover product.

Deep Data Diving: Getting Serious About Segmentation

Kimberly Struyk, Director, Client Services & Strategy, CRM Metrix, Inc permalink ]

Kimberly Struyk Kimberly has over 9+ years of Marketing Research experience and holds a Master’s in Industrial/Organizational Psychology. Kimberly is responsible for CPG, Pharmaceutical and E-Commerce verticals at CRM Metrix and is an active change agent within the organization; contributing to various R&D initiatives, as well as building best practices for Digital research.

Lab D: Re-Commerce™ Intelligence @ Work (Real Time Shopper Insights in Action)

Steve Tobias, Managing Director, Client Relations, Marketing Management Analytics, a Synovate company permalink ]

Steve Tobias Steve joined MMA in 2005 from BearingPoint where he was a Senior Manager in the Media and Entertainment Practice leading the firm's efforts in supporting the Marketing and Communication industry. Previous to that Steve was a Senior Manager at Arthur Andersen. Steve was initially hired to lead MMA's Avista Implementation practice which he managed for two years. Steve currently leads many of MMA's largest accounts focusing in CPG, Financial Services and On-line. He also has responsibility for building out MMA's offerings in Europe. Steve holds an MBA from NYU's Stern School of Business and he is also a CPA.

Years of Experience: Marketing Mix Modeling: How to Make Digital Work for a True ROI

Jennifer Veesenmeyer, VP, Analytics, Stratigent permalink ]

Jennifer Veesenmeyer Jennifer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Workshop: Pimp Your Reports

Amanda G. Watlington, Ph.D., APR, Principal, Searching for Profit permalink ]

Amanda G Watlington Amanda is the founder of Searching for Profit, a search marketing strategy consultancy and CEO of City Square Consulting, a Boston-based management consulting firm. Prior to founding Searching for Profit, Amanda was Director of Research for a leading search engine optimization firm, Assistant Professor of Business at a Midwestern college and held leadership positions in marketing strategy, public relations for technology and manufacturing companies and healthcare publishing. Amanda's creativity and expertise enabled her to develop patented language-based analytic tools and methodologies to support search engine marketing campaigns. As an internationally recognized speaker, she has led sessions on search marketing, web strategy, affiliate marketing and social media at Search Engine Strategies, Webmaster World, AdTech, DMA, and AIM's Net.Marketing conferences. She has served on DMA's Search Engine Marketing Council and was co-chair of the Council from 2002-2006. Amanda is the author of three books. In 2008 she served as technical editor for two books on search marketing. In 2006, Amanda developed the DMA's search engine marketing certification program and serves on the Internet Marketing Curriculum Advisory Committee for Full Sail University. She is currently the co-chair of the Web Analytics Association's research committee and has served on the search and research committees of IAB. She is a member of and holds an APR accreditation from the Public Relations Society of America (PRSA). Her academic education includes a B.A. Douglass College, Ph.D. University of North Carolina, M.B.A. from Eastern Michigan University.

Eric Ward, Chief Link Evangelist, & President, permalink ]

Eric Ward Eric founded the first Web-based public relations and web promotion services, called NetPOST and URLwire, in 1994.

Eric's company was hired by Jeff Bezos to be the publicist for the debut of Books. He is currently the Chief Link Evangelist for advertising intelligence firm AdGooroo, and he provides linking strategies, training and consulting via In addition, Eric writes the LinkWeek column for industry news site, and has written for Web Marketing Today, ClickZ, MarketingProfs, and Ad Age Magazine.

Search Analytics: Search Engines and Link Analysis - The Metrics That Matter

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros permalink ]

Caleb Whitmore Caleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

Workshop: Google Analytics Training
Bonus Sessions: eMetrics Case Studies or Doctor, Heal Thyself

Ed Wu, Head of Online Analytics & Testing, Dell permalink ]

Ed Wu

WAA Certified
Click to View WAA Certified Web Analysts™
Ed is the Head of Online Testing & Optimization at Dell. In this capacity, he is leading a global team of testing managers to optimize Dell's multi-billion-dollars Consumer and SMB online business. He currently serves as the director of Web Analytics Association. He is the WAA 2009 Championship first place winner and also a WAA Certified Web Analyst. In his blog Managing Analytics, he provides a practitioner's view on managing online analytics, testing and optimization in global corporations. His prior experience includes marketing strategy, business intelligence, pricing, strategic consulting and sales management. Ed graduated from Ross School of Business, University of Michigan and currently lives in Austin, Texas with his wife and two children.

Keynote: Managing Marketing Metrics at Dell

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