Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Sponsor Presentations

Washington DC 2010

Monday, October 4 • 9:45 - 10:15 am • Diamond Sponsor Presentation

Managing Forward: Moving from Measuring the Past to Managing the Future

Larry Freed, President and CEO, ForeSee Results

Web analytics have evolved from basic behavioral tracking to a sophisticated nexus where customer data from many analytic sources and channel touchpoints can be linked and analyzed. The next stage of analytics is to quantify role of the web within the larger customer experience and enable executive management to strike the balance between delivering a great customer-centric experience and achieving better financial results.

Monday, October 4 • 10:15-10:30 am • Platinum Sponsor Presentation

The Online Marketing Suite: Why You Should Care and How It Will Solve Your Challenges Today… and Tomorrow

Matthew Langie, Director of Product Marketing, Adobe

The online marketplace has provided marketers amazing new communication opportunities we could not fathom just years ago. Yet, businesses today still struggle to create engaging customer experiences that drive real improvements in conversion. While online analytics data including web, mobile, social media, and video is necessary, it is no longer the only sufficient means to make that connection with customers and drive real business improvements. This session will introduce the power of the Online Marketing Suite and show how analysts and marketers can unleash its capabilities to solve the business challenges of today and those well into the future.

Monday, October 4 • 1:50 - 2:00 pm • Gold Sponsor Presentation

Bring the Voice of the Customer to the Decision-Making Table

Claude Guay, President and CEO, iPerceptions

In the online space, the relationship between companies and customers has been radically altered. Online customers are driving website change, and companies that forget this, are bound to struggle. With over 25 years of experience leading growth initiatives and offering strategic business counseling, Claude Guay, President and CEO of iPerceptions, will show you how to capture the real intentions and opinions of your customers in order to bring their voice to the decision-making table. On top of that, Guay will show you how to gain unprecedented insights by combing Voice of Customer feedback and traditional clickstream data.

Tuesday, October 5 • 9:50 - 10:00 am • Gold Sponsor Presentation

What's new with Search Funnels?

Jeff Gillis, Product Marketing Manager, Google

AdWords Search Funnels are a first step in attribution from Google. Jeff will present the newest features coming in Search Funnels.

Tuesday, October 5 • 10:00 - 10:10 am • Gold Sponsor Presentation

Join the Tagolution

Josh Manion, Chief Executive Officer, Ensighten

Details to follow.

Tuesday, October 5 • 10:10 - 10:20 am • Gold Sponsor Presentation

First steps on a long journey: Approaching Digital Maturity - Creating a standard framework

Randy Gelfand, Senior Project Manager, Program Manager - CIO Web Analytics, IBM

How IBM is taking advantage of NetInsight web analytics features to create a consistent set of Digital Marketing Dashboard Reports.

Co-Located with eMetrics: Conversion Conference

Video

Lifetime Association Partner

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2010 SPONSORS

Expo Hall Hours
Mon. 8.00am - 7.30pm
Tue. 8.00am- 4:00pm

Diamond

Foresee Results

Platinum

Adobe

Gold

iPerceptions Google Analytics ensighten Unica

Silver

Tealeaf ClickTale

Bronze

SiteSpect UBC UC Irvine Extension Mongoose Metrix CRM Metrix Kampyle atomic labs opinionlab

Lab Sponsor

WebTrends

Conversion Bash Platinum Sponsor

Maxymiser

Newcomers Pavillion

Digitaria Bizo Perpetually Analytics Pros Conductrics metronome

Lanyard Sponsor

Observepoint

Association Sponsor

International Institute for Analytics SEMPO American Marketing Association Society for New Communications Research

Sponsor This Summit