Sponsor Presentations

Washington DC 2010

Monday, October 4 • 9:45 - 10:15 am • Diamond Sponsor Presentation

Managing Forward: Moving from Measuring the Past to Managing the Future

Larry Freed, President and CEO, ForeSee Results

Web analytics have evolved from basic behavioral tracking to a sophisticated nexus where customer data from many analytic sources and channel touchpoints can be linked and analyzed. The next stage of analytics is to quantify role of the web within the larger customer experience and enable executive management to strike the balance between delivering a great customer-centric experience and achieving better financial results.

Monday, October 4 • 10:15-10:30 am • Platinum Sponsor Presentation

The Online Marketing Suite: Why You Should Care and How It Will Solve Your Challenges Today… and Tomorrow

Matthew Langie, Director of Product Marketing, Adobe

The online marketplace has provided marketers amazing new communication opportunities we could not fathom just years ago. Yet, businesses today still struggle to create engaging customer experiences that drive real improvements in conversion. While online analytics data including web, mobile, social media, and video is necessary, it is no longer the only sufficient means to make that connection with customers and drive real business improvements. This session will introduce the power of the Online Marketing Suite and show how analysts and marketers can unleash its capabilities to solve the business challenges of today and those well into the future.

Monday, October 4 • 1:50 - 2:00 pm • Gold Sponsor Presentation

Bring the Voice of the Customer to the Decision-Making Table

Claude Guay, President and CEO, iPerceptions

In the online space, the relationship between companies and customers has been radically altered. Online customers are driving website change, and companies that forget this, are bound to struggle. With over 25 years of experience leading growth initiatives and offering strategic business counseling, Claude Guay, President and CEO of iPerceptions, will show you how to capture the real intentions and opinions of your customers in order to bring their voice to the decision-making table. On top of that, Guay will show you how to gain unprecedented insights by combing Voice of Customer feedback and traditional clickstream data.

Tuesday, October 5 • 9:50 - 10:00 am • Gold Sponsor Presentation