eMetrics Marketing Labs

Washington DC, October 3-7, 2010

Practitioners talk about how they are doing their work at their company. Consultants describe best practices. Vendors can only tell you so much in the short time you have at their booths in the exhibit hall. eMetrics Labs were designed to give you that up-close and personal look at how specific tools solve specific client problems. Select from three different business problem scenarios to see how the technology actually works. These are live demonstrations of technologies working together to solve real world challenges, offer real world answers, and take you behind the scenes to see how data and technology combine to achieve stunning results. eMetrics Marketing Labs are your quickest path to monetizing your eMetrics attendance and have been called the ‘hidden gems’ of eMetrics by previous attendees.

Monday, October 4 • 3:30 - 4:20 pm • eMetrics Lab A • ForeSee Results
Tuesday, October 5 • 3:10 - 4:00 pm • eMetrics Lab A • ForeSee Results

How Website Satisfaction Influences Multi-Channel Customers

Todd L. Schauman, Senior Analyst, E-Commerce Marketing, L.L.Bean, Inc.

One of the top retailers in online satisfaction, LL Bean is at the top of its game in satisfying its multi-channel customer base. How does it maintain this advantage? Todd Schauman will share examples of how scientific satisfaction analysis helps LL Bean focus on the experience of key site visitor segments and the improvements that have the greatest impact on its business, both online and offline. This enables Todd's team to garner the resources and support to make the changes that contribute to LL Bean's success.

Monday, October 4 • 3:30 - 4:20 pm • eMetrics Lab B • iPerceptions
Tuesday, October 5 • 11:10 - 12:00 pm • eMetrics Lab B • iPerceptions

Buyers Exposed!

Duff Anderson, VP Research, iPerceptions

If you are like most online marketing managers, you are probably wondering what to do about the 97% of visitors who do not convert. Our 50-minute lab will show you how much money you could be missing out on and, more importantly, what you can do about it. Come discover why your online customers won’t buy as we expose their most common barriers and the simple tools you can implement on your site to boost customer satisfaction, brand image, and ultimately, conversion.

Monday, October 4 • 3:30 - 4:20 pm • eMetrics Lab C • Tealeaf
Tuesday, October 5 • 11:10 - 12:00 pm • eMetrics Lab C • Tealeaf

Driving Site Optimization through Online Customer Experience

Cora Cowles, Reality Check Provider, Quicken Loans
Hilary Salazar, Product Marketing Manager, Tealeaf

In this workshop, Cora Cowles from Quicken Loans will discuss how cross-functional teams at Quicken Loans prioritize web site changes based on real customer data from an integrated set of tools. Then Hilary Salazar from Tealeaf will provide best practices for online customer experience that you can apply to reduce costs and increase revenue from your online business.

Monday, October 4 • 3:30 - 4:20 pm • eMetrics Lab D • CRM Metrix
Tuesday, October 5 • 3:10 - 4:00 pm • eMetrics Lab D • CRM Metrix

Re-Commerce™ Intelligence @ Work (Real Time Shopper Insights in Action)

Hemen Patel, President, CRM Metrix, Inc.
Kimberly Struyk, Director, Client Services & Strategy, CRM Metrix, Inc

1-800-Bakery.com gained incremental sales of $2500-$3000 per week.
45%-55% click-through rates leading to conversions and reduced cost of customer acquisition.
A CRM database of high value shoppers available to market to on a high relevant level.
We will be presenting a case study in a workshop format illustrating a custom re-commerce™ solution co-developed with 1-800-Bakery.com. A shopper CRM tool that has become an integral part of 1-800-Bakery.com shopping experience. 1-800-Bakery.com strategically needed to address the lost opportunities which were revenue enhancement related. The lost opportunities being…
1) Increase session based conversions
2) Reduce session based shopping abandonment
3) Leverage shopper engagement (site visit) to drive more business (abandoners & purchasers) Learning’s…
a. Illustrate how to leverage missed ecommerce shopping opportunity (revenue gain)
b. Develop real time re-marketing strategies to gain conversions powered by shopper intelligence
c. Develop a CRM strategy to stay connected with category bonded shoppers (revenue gain)
d. And more…

Monday, October 4 • 3:30 - 4:20 pm • eMetrics Lab E • WebTrends
Tuesday, October 5 • 4:05 - 4:50 pm • eMetrics Lab E • WebTrends

Learn how marketers can take control of their website marketing today to maximize conversions and increase relevance

Bob Garcia, Director, Product Marketing, Optimize, WebTrends

Organizations are increasingly looking for ways to make their website marketing efforts more effective and relevant with prospects and customers. Site optimization tactics like multivariate testing and anonymous targeting certainly increase the effectiveness of websites, but the ultimate step is to deliver a personalized website experience for your visitors. Unfortunately the involvement of too many departments and stakeholders within organizations and the lack of technologies have forced marketers to sideline any plans around targeting onsite offers to individual preferences. Learn how marketers can have the tools and insights to "own" their website marketing destinies.