Search Analytics

Washington DC, October 3-7, 2010

More and more, more of your budget is moving to pay per click keyword search. How do you measure those results? Brand advertising might be your best investment to increase search traffic. More clicks aren't your best result if your bounce rate is high. Come to this track to learn about the latest in selecting, assessing and tracking the keyword to the purchase.

Wednesday, October 6 • 10:30am – 11:10am • Search Analytics 1

Search at the Center: Connected Marketing

Mike Grehan, VP, Global Content Director, Incisive Media

Mike has a unique ability to see over the Search horizon, explaining the inner workings of search before they became public knowledge. He described how PageRank worked when websites were still learning about title tags, pointed out how Google used end user behavior as a ranking attribute while the rest of us were still scrounging for inbound links, and described how eventually, the industry would realize a protocol to replace HTTP would become necessary to satisfy the end user demand for a faster and richer experience. Last year at eMetrics, he outlined the future of the Internet as a web of applications and described how Google and other search engines would have to adapt to this new connected environment. Learn what Mike sees from his search marketing observatory and how to stay a step ahead of your competitors.

Wednesday, October 6 • 11:15pm – 12:00pm • Search Analytics 2

Search Engines and Link Analysis - The Metrics That Matter

Eric Ward, Chief Link Evangelist, AdGooroo.com & President, EricWard.com

If you have a web site offering original and outstanding content, and you are seeking links and online publicity for that site, Eric is the man to teach you a process he's practiced for 15 years. eMetrics has tried for years to get Eric to present and this is proof that the twenty-third time is a charm. Rather than running link building campaigns, Eric is a content publicist. Learn how a mix of public relations and SEO for etiologic linking that proposes the cultivation of links and citations based on merit. Eric will share his strategy and tactics to make sure your web content is known, cited, and linked to in the right way, by the right people.

Wednesday, October 6 • 1:00pm – 1:50pm • Search Analytics 3

All Your Searching Questions Answered

Barbara C. Coll, CEO, Webmama.com Inc.

Have a question about how search works? How to make it better? Why things are so frustrating? Barbara has answers. She starts with the Big Picture and then focuses in on your questions. This wildly successful session at eMetrics Marketing Optimization Summit is brought back by popular demand. Just be sure to watch the clock as this session has been voted the most likely to keep you in your seat for hours.