Putting Marketing Data to Work
Since 2002, the eMetrics Summit has provided marketing professionals with practical, tactical insights on using data to optimize marketing.
Marketing will always depend on killer creative, but even baseball is improved with analytics. eMetrics is where you can:
- Get up to speed on measuring and improving your marketing
- Become more valuable to your company and/or clients
- Make a significant, quantifiable difference
- Further your career
The eMetrics Summit is a diverse community of online marketing professionals, sharing unique ways to glean and apply marketing insight from data.
I ask my speakers to focus on the day-to-day, get-‘er-done tasks that marketing people need to know about – rather than pontificating about how marvelous the future is and how we’re all going to be data scientists and machine learning AI’s will cook our breakfast and brush our teeth.
These speakers deliver the practical, tactical goods rather than the thought-leadership buzzwords. Come learn what you need to know and how to make it happen
– Jim Sterne
Kelly Peterson, Macy’s
Kishan Persaud Nutrisystem Inc.
Miles Rose SiliconAlley
I attended my first eMetrics early in my analytics career, back when the industry big-shots were just normal guys, and we all fit into one room for dinner. I can’t think of a better way for a new analyst to launch a productive and effective career. Now, as an established industry professional responsible for developing a large global team, I still attend eMetrics, sometimes in more than one country a year, but this time to identify and foster high-level partnerships between organizations that can launch productive and effective collaborations. Finding young talent who might help take my team to the next level is an extra bonus.
David Rhee, Global Marketing Analytics, adidas group
City Square Consulting
Team Lead, IBM developerWorks Web Analytics
Lifetime Association Partner
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