The Emetrics Summit is for discovering tangible, substantive solutions. Listening to experts and people with years of experience is valuable, but we tend to learn more when we engage in discussion.
That's why there are two Round Table Discussions planned for this Emetrics Summit:
The goal of each discussion session is to identify common concerns and outline potential solutions to present to the rest of the attendees. What are you facing at your company? How are others addressing those issues?
Groups are guided by discussion leaders who will report back to the re-assembled attendees. You'll get the best insights from all groups. Group leaders will be responsible for keeping the discussion on topic. If you can keep a gaggle of excitable web analytics fanatics in line and take notes as the ideas fly by, then you're qualified!
Every delegate received a copy of Eric T. Peterson's latest books: Web Site Measurement Hacks and The Big Book of Key Performance Indicators.