Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Emetrics Marketing Optimization Summit: Stockholm 2007

See the 2008 show!

Agenda Overview (Full Agenda)

Monday, October 15

8:00 - 9:00 Registration and Breakfast
9:00 - 9:45 Keynote: Website Measurement Ecosystem, Jim Sterne
9:45 - 10:30 Cost Efficient SEM Campaign Management  -  the Travellink Case Study
10:30 - 11:00 Break
11:00 - 11:45 Web Analysis at Hewlett Packard
11:45 - 12:30 Web Analysis to drive Offline Business - The Big Picture in the Media Industry
12:30 - 14:00 Birds of a Feather Lunch
14:00 - 15:00 Group discussion: 3Outcomes Roundtable, Jim Sterne
15:00 - 15:45 Delegates may choose one of these two sessions:
Making a Business Case for Web Analytics Writing an RFP based on your needs: the secrets of successful vendor selection
15:45 - 16:15 Break
16:15 - 17:00 Not Just What? But Who and Why?
17:00 - 17:45 Web analytics as the main tool for the business development process
17:45 - 19:00 Reception

Tuesday, 30 October

8:00 - 9:00 Registration and Breakfast
9:00 - 9:45 Integrating Web Analytics
9:45 - 10:30 Web Analytics at SVT
10:30 - 11:00 Break & Exhibition
11:00 - 11:45 Using Web Analytics effectively
11:45 - 12:45 Secrets of Your Success Roundtable, Jim Sterne
12:45 - 14:15 Birds of a Feather Lunch
14:15 - 15:15 European Web Analytics Roundtable, Jim Sterne
15:15 - 16:00 Web Analytics in a B2B Environment
16:00 - 16:30 Break & Exhibition
16:30 - 17:15 Affiliate Marketing - Buy the Numbers
17:15 - 17:30 Closing Remarks with Jim Sterne
17:30 Conference ends - Thank you for coming