The eMetrics Marketing Optimization Summit has a packed agenda, see the Schedule at a Glance for what's on when and the Track descriptions below for details on the sessions in each track:
Thought Leaders and Major Brand Case Studies
Web Analytics Authorities
Navigation, Persuasion, Cookies, Usability, Personas, Customer Experience
Dynamic Content in Action
Increasing quantity and quality of website traffic
Choosing vendors, managing your career, dashboarding, monetization, potholes
Non-Transactional Site Optimization
Social media measurement and the shift from pageviews to events
Optimizing PPC and Organic Search
Measuring Email Marketing Success
From segmentation to data mining to predictive analytics
See the tools in action.
Hear the case studies.
Get a feel for the vendor point of view.