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eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008


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Hitwise University


Competitive Intelligence: Turning Data Insights into Actions

The Hitwise University Live session will demonstrate how to leverage unique Hitwise online competitive intelligence data for strategic marketing planning and reporting. Featuring a case study presented by Lynn Lanphier, Senior Manager Customer Experience, Best Buy.

Monday, May 5
2:30 – 3:30pm

Content Strategy:

Search Marketing:

Customer Targeting:


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