crmmetrix Inc. is a customer listening company and the global leader in measuring website impact on building business. crmmetrix provides solutions that dramatically improve website effectiveness for many of today's largest companies and most innovative marketers.
crmmetrix released the much-anticipated industry-leading standard, “SiteCRM(tm) Six Dimensions”, to measure and track website effectiveness. The Six Dimensions are:
Our philosophy as a customer listening company is to Listen and Learn from your website visitors. The result is to use your website as a marketing channel that allows you to Lead by more effectively driving conversions. crmmetrix enables smart organizations to develop a consistent marketing framework to improve results and build profitable, long-lasting relationships with their customers.
crmmetrix was founded in 2001 by Laurent Flores, Hemen Patel and Guillaume Weill with offices in New York, Cincinnati, Paris, Mumbai and Singapore-truly global. crmmetrix team members have diverse experiences across many disciplines such as Market Research, Interactive Marketing, Information Technology, and Advertising. Our expertise spans across many verticals such as Consumer Packaged Goods, Pharmaceuticals, Finance, Fashion, and Hospitality among others.
Using proprietary methodologies and patent pending technologies, crmmetrix's solutions measure the relationship and engagement values of brand websites, capture the collective wisdom of customers, and build brand communities of opinion leaders to drive innovation and advocacy. Your results are better products, improved customer loyalty, greater customer acquisition, and better advocacy, word of mouth, and engagement.