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eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008

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Sponsor Presentations - GRAND BALLROOM

Track Descriptions | Keynotes | Schedule at a Glance | Speakers

Meet the Sponsors

Marketing optimization is about people and process, but it also takes tools and services and the eMetrics Marketing Optimization Summit is the place to compare and contrast the companies that can help you.

These sessions are part of the main program because there are some tools and services that everybody should know. But there are many more vendors in the Exhibit Hall. We encourage you to take advantage of the variety of sponsors who can help you optimize your marketing. Go visit, get a demo and learn which tools and assistance can serve you best.

Monday, 10:00 - 10:30:
ForeSee Results Diamond Sponsor Presentation

Larry Freed, ForeSee Results

The Good, the Bad, and the Ugly of Online Metrics

What is the definition of success on the web? Conversion? Online sales? Engagement? Quantifying the contribution of the online experience to a company's strategic goals is elusive where the contribution is intangible, such as its influence on the needs, expectations and future behavior of site visitors. Larry Freed will discuss the most powerful customer analytics to project the financial impact of the online experience – customer satisfaction – and dispel the myths regarding its measurement and management for bottom line success.

Monday, 10:30 - 10:45:
Microsoft Advertiser and Publisher Solutions Platinum Sponsor Presentation

Esco Strong, Microsoft Advertiser and Publisher Group on Atlas Engagement Mapping

Going Beyond the Last Ad

When advertisers look at the ROI on their campaigns, somewhere between 93 and 95 percent of their target's interactions with the advertising aren't even considered. The last-ad is the only event that gets any credit for the sale. Deep down, everyone knows that this standard of conversion crediting is flawed and seriously misleading. The Atlas Institute's Esco Strong will present a discussion around this topic that focuses on some of the lesser-known limitations of last-ad attribution, along with a view towards the future of ROI calculation and the implications it will have for the industry.

Monday, 4:10 - 5:00
Vendor Line-Up–Who are they? What do they sell? Why should you go to their booth?

Our esteemed sponsors will briefly introduce themselves so that you get an idea of the breadth of technical and service offerings. This overview of the vendor landscape is the fastest way to determine which vendors you need to see.

Tuesday, 10:00 - 10:30:
Omniture Diamond Sponsor Presentation

Brent Hieggelke, VP Strategic Marketing, Omniture

Analytics in Action; How Automated Testing and Targeting Turns your Web Site Monologue into a Dialog

Stay tuned

Tuesday, 10:30 - 10:45:
SAS Platinum Sponsor Presentation

Angela Borengasser Williams, AEGON Direct Marketing Services, Inc.

The Power of Optimization

AEGON Direct Marketing Services, Inc. (ADMS) is a leading direct marketer of life, supplemental health, and specialty insurance products as well as fee-based programs. Using a variety of direct response techniques such as direct mail, television, inbound and outbound telemarketing, point-of-sale, statement inserts, internet, and more, we offer consumers convenient alternatives for purchasing insurance. Utilizing technologies such as Marketing Optimization has enabled ADMS to fully maximize the strategies and direct marketing solutions developed by its various marketing groups. Opportunities from simple tests to complex production campaigns can leverage optimization techniques. In this case study, you will see how a simple A/B test, can lead to greater opportunities.

Tuesday, 3:20 - 3:30:
Interwoven Gold Sponsor Presentation

Dan Darnell, Director of Product Marketing, Optimost, Interwoven

Optimization Through Multivariable Testing

At this session, you will learn about the best practices that can make your Website truly engaging. Through real world examples and client case studies, you will see first hand how multivariable optimization can improve Website conversion rates.

Wednesday, 10:00 - 10:15:
Salford Platinum Sponsor Presentation

Dan Steinberg, Salford Systems

Deep Web Analytics, Predictive Modeling, Data Mining

Salford Systems is an award-winning producer of ultra-high performance analytical software. Our tools are designed to extract key insights and deliver superior predictive power for almost any configuration of web data.

Major applications using Salford technology include:

All Salford tools are designed to support high-speed deployment for real time response.

Salford software is exclusively focused on the analysis of complex data. Because we pick up where conventional web analytics leave off, our software offers a significant edge in targeting, tailoring, and predictive accuracy. Salford tools are not a replacement for conventional web analytics, but rather a critical supplements that allows you to reap the full value of the information in your web-focused data.

Our flagship products have been outfitted with patented and patent-pending extensions specifically designed to improve results for deep web analytics. Salford's key products for web analytics include:

The bulk of our technology derives from fundamental research conducted at Stanford (Prof. Jerome H. Friedman) and Berkeley (Professor Leo Breiman) and licensed exclusively to Salford Systems. This core technology is being continually enhanced in collaboration with our University-based researchers and consistently outperforms alternative technologies.

Key customers of Salford are found in all industries and applications around the world, including Yahoo! and VISA.

Salford Systems software has been the winner of major data mining competitions almost every year since 2000. We won the KDDCup2000 web mining competition, placing first in two key challenges (predictive analytics and analytical CRM) for an e-commerce web site. Other wins have included tasks in customer segmentation, churn modeling, and response modeling. A full list appears on our web site.

Salford Systems also offers expert consultancy services and cogent training. Our experienced modelers can help in every aspect of deep analytics from the planning of a sequence of analyses through the generation of key predictive models and the deployment of complex multi-stage systems.

Wednesday, 10:15 - 10:25:
iPerceptions Gold Sponsor Presentation

Jonathan Levitt, iPerceptions

4Q – NO MORE EXCUSES! – A free and simple survey solution to understand satisfaction, purpose of visit and task completion.

Your website visitors can be your best friends or your worst enemies. By listening directly to them, you can understand what works, what doesn't and what it takes to give them the best possible website experience.
To do this right, you need to ask the four most important survey questions:

4Q, an Avinash Kaushik and iPerceptions collaboration is a simple, and completely free survey solution that lets you ask these all-important questions to your website visitors, and gives you real-time, complete access to the results.

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