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eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008


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What’s New and What’s Coming Back


What’s New

INDUSTRY INSIGHTS DAY

Before the conference gets started, while the WAA is getting first-timers up to speed with the Base Camp workshops, the industry’s leading vendors, consultants and practitioners will spend the day scrutinizing the latest data and insights from Forrester, Gartner and Jupiter with the community's best and brightest. Discuss up-to-the-minute findings from Hitwise, comScore and Nielsen. Discover what MarketingSherpa knows about the actual state of testing and absorb the newest behavioral data from Joseph Carrabis, our favorite online cultural anthropologist.

Review the latest findings and
Brainstorm the future when you
Confer with

MARKETING OPTIMIZATION KEYNOTE

The author of Competing on Analytics will expand the scope of the eMetrics Marketing Optimization Summit beyond web analytics. Business used to be run on the numbers and now it’s run on the data - all the data.

ADVANCED WEB ANALYTICS TRACK

The industries best and brightest have been tasked with delivering their best insights to those who have been analyzing websites for years. This track is not for the newbie and not for the faint of heart. Hats off to out speakers for their courage to present to the highest cumulative IQ on the planet.

INTEGRATED MARKETING METRICS TRACK

What started as an uncomfortable relationship between the marketing department and IT is becoming mainstream marketing. Web analysts, it’s time to get to know the rest of the marketing metrics world. Marketers, optimization is at the heart of website analysis and it’s time to learn a new way of looking at data. This track brings the two together.

USABILITY WORKSHOP

Measuring the success of your website is more than just clickthroughs and pageviews - it’s all about people. The Nielsen Norman Group has been studying online usability for more than a decade. Chris Nodder, User Experience Specialist will run a one-day User Testing workshop.


What’s Back By Popular Demand

REPORT FROM THE FRONT LINE AT COCA-COLA

Tim Goudie from Coke stunned the eMetrics Marketing Optimization Summit audience in Washington D.C. in 2006 with his direct, no-holds-barred look at turning an aircraft carrier in mid ocean. He provided a most frank, energetic and compassionate view of what it takes to discover online marketing optimization and what it takes to make the most of it. A year and a half later, Tim has the rest of the story: How one of the world’s best known brands uses the Internet and how they measure their success.

WEB ANALYTICS ASSOCIATION BASE CAMP WORKSHOPS

If you need to get up to speed fast, now is the time and this is the place. Leading consultants walk you through the concepts, the language and the pitfalls of web analytics from the very beginning in the Introduction to Web Analytics Workshop. Those who are focused on driving website traffic will want to attend the Online Marketing Campaign Measurement Base Camp. Those who are tasked with improving website results will want to sign up for the Web Analytics for Site Optimization Base Camp. This is your chance to get on top of things before the conference kicks off.

PREDICTIVE ANALYTICS WORKSHOP

Eric Siegal consistently gets rave reviews of his ability to impart complex concepts mixed with practical advice in is very popular workshop. You can predict how customers will respond in the future by examining your abundant historical data. Predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. Learn how to foresee which customers will buy, click, respond, convert or cancel.

THIS IS YOUR BRAIN. THIS IS YOUR BRAIN ON THE INTERNET

Everybody who has seen Joseph Carrabis present has been amazed. Joseph uses his in-depth knowledge of how humans are wired to reveal how we think and why we react to - well - just about anything. When he applies this knowledge to web site visitors, the results are surprising. This is not your typical web design class - No traditional design elements are discussed or talked about unless students wish to discuss them. The purpose of This is Your Brain on the Internet is to provide you, the interactive marketer, with the tools necessary to build a website for your customers’ most fundamental selves. You want to create a better online customer experience? Then you’d better understand your customers - from the inside out.


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