Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit: Washington DC 2008

Agenda

A packed agenda with multiple tracks.

  • Keynotes

    Thought Leaders and Major Brand Case Studies

  • Acquisition Track

    Appraising Online Advertising
    Assessing Search Marketing
    Measuring Mobile Marketing

  • Conversion Track

    Monetizing Online Behavior
    Mechanizing Merchandizing & Persuasion
    Making Marketing a Continuous Experiment

  • Retention Track

    Measuring the Success of Government Websites
    Optimizing Lead Generation Programs
    Building Customer Loyalty

  • Social Media Metrics

    Hearing and Acting on the Voice of the Customer
    Making the Most of Social Media
    Practicing PR in a Web 2.0 World

  • Data Driven Organization

    Managing a Data Driven Organization
    Optimizing Online and Offline Marketing
    Merging a Myriad of Marketing Metrics

  • Workshops
    • Web Analytics Association Base Camp
      • Introduction to Web Analytics Workshop
      • Website Optimization Workshop
  • Buying and Selling Online Ads

    Industry's Most Respected Interactive Media Training by Leslie Laredo

  • Industry Insights Day

    Forward looking presentations and forward thinking group discussions

  • Predictive Analytics

    Predictive analytics made useful, practical and valuable

  • Landing Page Testing Hands On: Developing Your Action Plan

    Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs

  • Conversion University presented by Google Analytics
  • Exhibit Hall Hours:
    TUESDAY, OCTOBER 21, 2008 Exhibit Hall Open 8:00 AM - 7:30 PM
    WEDNESDAY, OCTOBER 22, 2008 Exhibit Hall Open 8:00 AM - 6:15 PM
    Exhibitor Tear Down 6:15 PM - 8:00 PM

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2009 SPONSORS

Diamond

Foresee Results Omniture

Gold

Technology Leaders Google Analytics

Bronze

Stratigent

2008 SPONSORS

Diamond

Foresee Results Omniture

Platinum

Interwoven WebTrends lyris

Gold

Google Analytics Technology Leaders

Silver

iPerceptions SiteSpect magnify360 Inc. Amadesa Hitwise Coremetrics ClickEquationsTM Unica Corporation Atomic Labs

Bronze

Tealeaf Stratigent Unilytics Opinionlab TagMan ExactTarget, Inc.

Sponsor This Summit