Putting Marketing Data to Work
Since 2002, the eMetrics Summit has provided marketing professionals with practical, tactical insights on using data to optimize marketing.
Marketing will always depend on killer creative, but even baseball is improved with analytics. eMetrics is where you can:
- Get up to speed on measuring and improving your marketing
- Become more valuable to your company and/or clients
- Make a significant, quantifiable difference
- Further your career
The eMetrics Summit is a diverse community of online marketing professionals, sharing unique ways to glean and apply marketing insight from data.
I ask my speakers to focus on the day-to-day, get-‘er-done tasks that marketing people need to know about – rather than pontificating about how marvelous the future is and how we’re all going to be data scientists and machine learning AI’s will cook our breakfast and brush our teeth.
These speakers deliver the practical, tactical goods rather than the thought-leadership buzzwords. Come learn what you need to know and how to make it happen
– Jim Sterne
I attended my first eMetrics early in my analytics career, back when the industry big-shots were just normal guys, and we all fit into one room for dinner. I can’t think of a better way for a new analyst to launch a productive and effective career. Now, as an established industry professional responsible for developing a large global team, I still attend eMetrics, sometimes in more than one country a year, but this time to identify and foster high-level partnerships between organizations that can launch productive and effective collaborations. Finding young talent who might help take my team to the next level is an extra bonus.
David Rhee, Global Marketing Analytics, adidas group
City Square Consulting
Team Lead, IBM developerWorks Web Analytics
Lifetime Association Partner
I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But there doesn’t seem to be much floating around about the subject...read more
The eMetrics Summit continues to evolve as the ultimate digital marketing analytics conference. Beginning with the launch of the first eMetrics Summit held in Santa Barbara in 2002, through the 74 conferences held around the world to date, over 13,200 alumni have...read more
The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I’m going to summarize here because… who has time? So, here’s the Too Long ;Didn’t Read version of the most recent...read more
In anticipation of his presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Damion Brown, Principal Consultant at Data Runs Deep, a few questions about digital marketing analytics. Check out Damion’s interview in relation to his eMetrics...read more
In anticipation of her presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Laura Patterson, President at VisionEdge Marketing, a few questions about digital marketing analytics. Check out Laura’s interview in relation to her eMetrics Summit...read more
In anticipation of his presentation at eMetrics Summit in New York City, October 23-27, 2016, we asked Andrew Goodman, President of Page Zero Media, a few questions about digital marketing analytics. Check out Andrew’s interview in relation to his eMetrics Summit...read more