Trainer: Rob Graham, VP Creative & Technical Training, Laredo Group.
This course provides a "how to" overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns.
As an attendee you will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement.
You will also have an opportunity to work on scenario campaigns which provide a full-walk through of the campaign planning process using available audience data, web site data, media buying tools and multiple audience targeting solutions.
Who Should Attend
|8:30 - 9:00||Sign-In/Continental Breakfast - Hickory|
|9:00 - 9:15||Welcome & Opening Remarks|
|9:15 - 10:15||Morning Session - Hickory|
|10:15 - 10:30||Morning Break/Refreshments|
|10:30 - 12:00||Morning Session Continued - Hickory|
|12:00 - 12:45||Luncheon Served - Hickory|
|12:45 - 2:00||Afternoon Session - Hickory|
|2:00 - 2:15||Early Afternoon Break/Refreshments|
|2:15 - 3:15||Afternoon Session Continued - Hickory|
|3:15 - 3:30||Afternoon Break/Refreshments|
|3:30 - 4:20||Afternoon Session Continued - Hickory|
|4:20 - 4:30||Wrap-Up/Q&A|
All Laredo Group Courses are non-technical and designed to enable students to immediately understand and engage in interactive digital media and marketing in its many forms. They are for all who need an understanding of Internet advertising best practices, ad programs, vocabulary, how ads are delivered and measured, how to differentiate and use branding versus direct response ads, and to understand the opportunities and limitations of what can be accomplished with online advertising and how this benefits advertisers. A limited number of students is allowed in each Course, so each student can be assured of maximum interaction and learning and robust program presentation and curriculum, comprehensive manual and experienced instructors...in a setting that allows for greater interaction between instructors and students, providing more immediately relevant dialogue and information for each individual student.
Note: All Laredo Group courses are updated and modified frequently to reflect the rapidly evolving and changing online advertising and media industry. All course outlines are therefore subject to change without notice.