Welcome to Sterne Measures for March 1, 2010

In This Issue:

1. So Long Joe, You Will Be Missed
2. Five Minutes of Fun – You’re a Hero
3. Free Books from Eric T. Peterson
4. Sentiment Analysis Symposium
5. eMetrics Haiku Contest Returns
6. New eMetrics Fan Page
7. That’s Me All Over
8. Where in the World is Jim Sterne?
9. Brought to You By

1. So Long Joe, You Will Be Missed
Last month, we lost Joe Pagano, a vibrant member of our
community. Joe was the digital media project coordinator
in the Office of Strategic Initiatives at the Library of
Congress where he led the Library’s Web site analytics
program. He worked in web metrics for the last eight years,
was co-chair of the Web Manager’s Advisory Council Web
Metrics Task Group and was very active in the Web Analytics
Association. Rest well, Joe.

2. Five Minutes of Fun – You’re a Hero
Joe would want us to lighten up – and therefore…
Wait until Coke and Nike get a hold of this
Have a pretty picture of yourself at the ready.

3. Free Books from Eric T. Peterson
Christmas came early to the web analytics industry when
the phenomenal and prodigious Eric T. Peterson liberated
his books for all to enjoy. That’s right,
Web Analytics Demystified
The Big Book of Key Performance Indicators
are now as free as the air and available as PDF
downloads. If you haven’t at least browsed these books,
you owe it to yourself. If you read them way back when,
it’s time to reacquaint yourself.

Me? My copies of these books – including the one I had
printed for eMetrics attendees – have pride of place on
a shelf next to other prized possessions like the pre-
release copy of the Clue Train Manifesto and one of the
original the Purple Cow milk boxes.

4. Sentiment Analysis Symposium
How do you extract opinions and attitudes in social media,
news, and enterprise feedback? How do you use that
information to impact your business? How do you identify
key opinion leaders? Where do you see the latest in
sentiment-analysis tools, platforms, and solutions for
news and social media analysis, enterprise feedback,
and Voice of the Customer applications?

Sentiment Analysis Symposium, April 13, in New York,

5. eMetrics Haiku Contest Returns
The best poetry
Earns an eMetrics ticket
The contest begins

Anyone can win
Poetry, analytics
Combine for ticket

Submit a Haiku
Let the poetry begin
eMetrics for free


6. New Facebook Fan Page
Won’t you be a fan?
Already are? Thanks!

7. That’s Me All Over
What happens when web analysts gather to kook dinner
at the Kookfrabriek? Many well-fed thanks to Frans Appels
at Netprofiler for conjuring up this magical feat of
culinary prestidigitation!

The Beyond Web Analytics team decided I should be preserved
forever in their excellent series of podcasts.

The Search Cowboys caught up with me preparing for SES London
and published it here on Webmaster Radio

Video Interview at SES

Chris Turberville-Tully from Inspiration Inc made me blush
in his review of my keynote at SES

Web Analytics Association – is it relevant for Europe?

I reviewed my first US Econsultancy Roundtable. It was on –
wait, you’ll never guess – measurement & metrics.

David Berkowitz at 360i interviewed the OMMA Social metrics
panel and posted the results here:

Being Indispensible by the Numbers for ClickZ
Analytics can be the key to your career success. Just be
sure you follow these tips on how to use them with finesse.

How Much Is a Social Media Participant Worth?
If you guessed 29 cents, you’re right – and wrong. Here’s why

8. Where in the World is Jim Sterne?
Tuesday, March 16, Online
Smart Fixes for Slacker Web Pages
I join Brett Zucker from Bridgeline Software and
Hallie Mummert, Editor in Chief of Target Marketing
(the magazine – no affiliation outside of great taste
in names!)

Wednesday & Thursday, March 17 & 18, San Francisco
OMMA Global Panel – The Metrics Meltdown:
Is it Your Fault?

And then the eMetrics Season begins!
Munich, March 23-24, 2010
Toronto, April 6-9, 2010
Sydney, April 22-23, 2010
San Jose, May 3-7, 2010
London, May 17-18, 2010
Paris, June 15 – 16

9. Brought to You by Jim Sterne at Target Marketing:

Practical strategy
for getting the most
from your Web site

Seventeen years of online experience:
Six books on online marketing:
One industry conference series:
One industry association:
Two Millions Miles with United Airlines
And boy, are my arms tired.

Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101

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