Welcome to Sterne Measures
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In This Issue:

1. eMetrics Haiku Contest Returns
2. We’re Hiring an Event Marketing Person
3. We Have a Winner
4. The Doctors Are In
5. Shame on You W$J
6. That’s Me All Over
7. Where in the World is Jim Sterne?
8. Brought to You By

1. eMetrics Haiku Contest Returns
It is that time again when your 5-7-5 syllable poetry can
earn a free ticket to any 2010 or 2011 eMetrics Marketing
Optimization Summit.

Summit tradition –
eMetrics tickets are won –
By haiku poets

See the eMetrics Haiku Contest rules and regs
Enter now and win in time for the Washington D.C.
eMetrics Marketing Optimization Summit, Oct 3-7

2. We’re Hiring an Event Marketing Person
Do you know somebody who has some event marketing experience?
We’ve got great web support and terrific graphics help, but
we’re in serious need of somebody to help spread the word.
Please have them email me at jsterne [at] targeting [dot] com

3. We Have a Winner
When you come to the next eMetrics Marketing Optimization
Summit be on the lookout for Melody Toorneman, lately from
AstraZeneca Pharmaceuticals. She was kind enough to fill
out a survey at the last eMetrics in San Jose and has
captured the free ticket. Melody – congratulations and see
you there!

4. The Doctors Are In
They are hip and groovy too.
The Doctors are
June Li, Founder and Managing Director, ClickInsight
Stéphane Hamel, Principal, immeria
Angie Brown, Web Analytics Manager, Elsevier Publishing
and they are going to examine *your* KPI’s at the eMetrics
Marketing Optimization Summit on October 6. Submit your
KPI’s by September 5 and your strategy problems and let
the Doctors diagnose your situation.
KPI [at] ClickInsight [dot] com

5. Shame on you W$J
Oh, for Pete’s Sake! Just because the Wall Street Journal
wants to retain the old business model of everything-
behind-the-pay-wall does not give it the right to go

Their article, “The Web’s New Gold Mine: Your Secrets
paints all online marketers as sinister, malevolent
moneygrubbers who will sell their mother’s maiden name
for a few more pennies.

They include an animated short that uses ominous oboes and
the classic and underhanded “some people say” journalistic
ploy to make a point without having to cite a source.

You can read it here: http://bit.ly/bps2Yz
And then decide for yourself if you think they are totally
disregarding the many positive value that cookies provide
in favor of hair-raising sensationalism.

Someday, when my blood pressure comes back down, I will
write…. Oh wait… I already did… two weeks ago… in
an article called
You Say, “Creepy.” I Say, “That’s What I Want”

6. That’s Me All Over

The book reviewers are getting restless. They are not as
honey-tongued as they used to be. The blush is off the rose
and they want more, more, more!

Ian Bruce said:
It could have done with an edit (OK I earned that one!),
and I wish Sterne had talked more about the practicality
of measuring things, and the tools that can support ongoing

Ruth M. Shipley castigated:
So if you want a book that actually contains detailed
instructions for using social media analytical tools,
you’ll have to keep waiting. This is NOT that book.

Jeff Esposito was so upset in his video review on his blog
that I was compelled to send him his money back.

Where did I go wrong? What had them so upset?
I did not include specific instructions on how to measure
what was important to them (assuming I could tell, as if
by magic), which tools to use and how to use them.

It seems it’s a real no-no to write a book and not have it
magically update itself like a blog does whenever the tools
change. That would be a real, real-time challenge.

So to all you would-be readers of Social Media Metrics:
How to Measure and Optimize Your Marketing Investment, here’s
a quote from page page 156: “I try to avoid getting deep
into specific tools in my books. They change so fast that
enumerating specific systems or services ends up more
confusing than not over time.”

Now that I’ve had the chance to be all defensive, I’ll just
click over to Amazon and watch Eric Pratum’s video review a couple of more times. Ahhhh – that’s better.


Mixpanel – Analytics for startups

David Dalka – Jim Sterne On His Book Social Media Metrics

David Kinard

Gold ‘n Brown

7. Where in the World is Jim Sterne?
Home for the summer.

Then join me at an eMetrics Marketing Optimization Summit
near you for our Fall Season:
Stockholm, September 28-29, 2010
Washington D.C., October 3-7, 2010
Madrid, November, 2010
Melbourne, November 16-17, 2010

8. Brought to You by Jim Sterne at Target Marketing:

Practical strategy
for getting the most
from your Web site

Seventeen years of online experience
Seven books on online marketing
One industry conference series
One industry association
And boy, are my arms tired.

Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
Jim Sterne Target Marketing of Santa Barbara
Author, Speaker, Consultant +1 805-965-3184
Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101

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