Welcome to Sterne Measures
March 2, 2011
In This Issue:
1. eMetrics Lobby Bar – Healthiest Party in Town
2. Thomas Bosilevac Wins Michael Healy Contest
3. What Does Your Data Feel Like in 3D?
4. WAA Gets All Dresses Up
5. Opt Out – The Privacy Solution
6. Glossy Glossary
7. That’s Me All Over
8. Where in the World is Jim Sterne?
9. Brought to You By
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1. eMetrics Lobby Bar – Healthiest Party in Town
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What was a casual, ad-hoc gathering is now an institution
and is also a healthy activity! Turns out chocolate is
good for you: http://huff.to/hPIhH6 and so is scotch:
http://bit.ly/dNDSqb
Hope to see you at the eMetrics Lobby Bar Party
bit.ly/hcAIs6
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2. Thomas Bosilevac Wins Michael Healy Contest
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In one of her silly interviews http://bit.ly/gDVbXt
Emer Kirrane (@Exxx) asked Michael (@MichaelDHealy)
whom he would give a free #eMetrics ticket to if he
was given two. He said he would run a contest. I said
he should. He did! and Thomas (@bosilytics) won!
And you should see his winning entry: http://bit.ly/hceFJJ
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3. What Does Your Data Feel Like in 3D?
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Dr. Joann Kuchra Morin will be on the main stage at
#eMetrics to present her work at UCSB visualizing,
hearing and exploring complex multi-dimensional data
in the AlloSphere. I’ve been inside. Mind Blowing.
http://www.allosphere.ucsb.edu/
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4. WAA Gets All Gussied Up
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The CFO of The Huffington Post (@EricAshman), will help
the Web Analytics Association show the world that we clean
up real good. It’s the WAA Awards Gala during #eMetrics
on March 15. Get tickets here: http://bit.ly/f6HQxB
Top hat optional.
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5. Opt Out – The Privacy Solution
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Almost a year ago, I signed up to get on the waiting list
to order a Nissan Leaf. Got that? A list to get on a list
to place an order and then wait another seven months for
delivery. The other day, this email arrived from Nissan:
Jim, to ensure safe and uninterrupted electric service,
Nissan plans to share your LEAF purchase decision and
your street address with your local utility beginning
next month. The utility will use this information
strictly for service planning. Your information will
not be shared, sold or used for any other purposes.
If you are unwilling to share your address, simply
edit your profile to decline this option before
March 1, 2011.
I feel I have been properly notified. I just wish I had
gotten to the DMV sooner: http://bit.ly/fPrHCM
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6. Glossy Glossary
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Anne-Marie Castonguay (@amcastonguay) tweeted her thanks
to Webtrends for their very thorough Web Analytics Glossary
http://www.webtrends.com/Education/Glossary
Hear, hear.
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7. That’s Me All Over
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So many media – so little time.
Book Reviews
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Niels Langereis (@nclangereis) said nice things about Social
Media Metrics including: “Very interesting book. It is
refreshingly honest.” Thanks Niels! http://bit.ly/ewUKF4
Not to be left out, Jason Falls (@JasonFalls) called it a
“must-read” and “does a great job of rolling through
performance indicators in the social space and how to
choose which ones are key to your marketing efforts.”
Thanks Jason! http://bit.ly/hvMFm9
Webinars
======
Omniture, I mean Adobe…no, I mean Omniture, had me co-
present with Brandon Proctor of Build.com on “Moving from
data paralysis to actionable analysis.” They were kind enough
to edit out my embarrassment of logging in late due to a
power outage. Arrrrrgh! http://adobe.ly/dVfppD
Bob Thompson of CustomerThink (@Bob_Thompson) did a masterful
job putting together a lively webinar with very short
presentations and lots of discussion. I was on with Alan See
(@AlanSee) from Berry Network and really enjoyed it.
http://customerthink.na5.acrobat.com/p18791746/
Articles / Blog Posts
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Four Metrics for Social Media Marketing Success
also at CustomerThink: http://bit.ly/fZByaC
ClickZ article called Managing Large Testing Teams
http://bit.ly/hyKGif
Econsultancy blog post called Context is King: Especially
in Marketing Metrics
http://bit.ly/foJiNR
Interviews
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The ever courteous Larry Chase had me back on his WDFM
http://www.wdfm.com with this interview about connecting
social media with money. “Did the Old Spice Guy SocMed
campaign pay off? What does it take to be a Web Analytics
professional? Why don’t some people buy when they first
visit a given website? How can you track whence they came?”
http://www.wdfm.com/marketing-viewpoints/money-metrics.php
Kristina Allen (@allenkristina) gave me a wonderful (and
brief) introduction to this brief interview about the
Importance of Pock-Click Marketing. http://bit.ly/hJ0HVl
A New Medium for Me – the Tweet Chat
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Those of you who were following me on Twitter (@JimSterne)
were dumbfounded by a tweet tsunami on Feb 22. Sorry!
What *was* all that? A tweet-chat.
Shonali Burke (@shonali) ran a #measurePR event for an hour
on that day. I was the interviewee and the people who
participated tweeted their questions with “#measurePR”
included in each post. I followed #measurePR and was
able to answer questions from the Twitter audience.
Those who were not participating but were following me
on Twitter were inundated with my posts. Let me repeat:
Sorry!
Here’s the transcript of the event: http://bit.ly/fJXOLJ
and here’s a VERY valuable tip: Muuter lets you choose
those people you want to hush up and select the duration.
http://muuter.com Priceless.
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8. Where in the World is Jim Sterne?
====================================
Can you spell eMetrics Marketing Optimization Summit?
San Francisco, March 13-18, 2011
https://www.emetrics.org/sanfrancisco/
Munich, April 5-6, 2011
http://www.emetrics-summit.de/
Sydney, April 14-15, 2011
https://www.emetrics.org/sydney/
Toronto, April 28-29, 2011
https://www.emetrics.org/toronto/
Paris, July 6-7, 2011
https://www.emetrics.org/paris/
====================
9. Brought to You by Jim Sterne at Target Marketing:
====================
Practical strategy
for getting the most
from your Web site
Seventeen years of online experience:
http://www.targeting.com
Seven books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.
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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
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