Welcome to Sterne Measures
December 20, 2011
In This Issue:
1. eMetrics SF 2012 Agenda Online
2. > 150 Web Site Testing Tools
3. A/B Testing Compendium
4. Your Guess is as Good As Mine
5. That’s Me All Over
6. Where in the World is Jim Sterne?
7. Brought to You By
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1. eMetrics SF 2012 Agenda Online
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San Francisco will again host the eMetrics Marketing
Optimization Summit, March 4-9. Keynotes, breakouts,
clinics and workshops with Comcast, eBay, ESPN, Harrah’s,
IBM, Intuit, Microsoft, Red Cross, Walmart and more.
https://www.emetrics.org/sanfrancisco/
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2. > 150 Web Site Testing Tools
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You know Bryan Eisenberg. If not, you should – because
Bryan is a professional, perpetual giver. His books, his
presentations, his consulting are all filled with value.
Now, he’s gone a step further:
The Online Marketer’s Toolbox
“Free, Low cost, and Enterprise tools to improve your
website & online marketing efforts”
http://www.websitetestingtools.com/
Bonus from Brian: Check out http://www.AnalyticsToolBag.com
“Hammers and chisels for analysts and data scientists.”
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3. A/B Testing Compendium
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Unbounce (a self-serve hosted service that provides marketers
doing paid search, banner ads, email or social media marketing,
the easiest way to create, publish & test promotion specific
landing pages without the need for IT or developers) has curated
“45 Awesome Posts on A/B, Multivariate, and Usability Testing”
Awesome: http://bit.ly/uVOcQX
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4. Your Guess is as Good As Mine
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Here comes 2012 – Everybody duck!
_____ will acquire _____.
_____ will seek Chapter 11 protection.
_____ will go seriously viral and spawn a new line of kids’
toys, perfume, board games, YouTube satire mixes and become
the hottest Halloween costume.
_____ will be credited for the revolution in _____.
_____ will announce his/her retirement and come back to
create an astonishingly successful _____ company.
_____ will portray _____ in a blockbuster movie that tells
the inside story about how _____ was founded.
The economy will _____.
And I’m happy to put money on any of those predictions.
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5. That’s Me All Over
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Articles / Blog Posts
———————-
How Idiots Track Success http://bit.ly/mTWXxl
VISIT:
Virtual Interaction Supposedly Initiating Transaction
LIKE:
Little Intrinsic Karma Enhancement
FOLLOWER:
Folks Only Looking for Little, Obvious, Wealth
Enhancing Rewards
FRIEND:
Frequently Ranting Individuals Endeavoring to Nab
Discounts
TWEET:
Tirades Wishing for Envisaged Error Attention
Measure Marketing Failures
Successes feels better, but your mistakes can be more
informative
http://bit.ly/uqP11I
Chief Analytical Officer
You deal in numbers… so does the CFO
http://bit.ly/qKDMIU
The 6 Most Important Online Marketing Metrics – Ever
http://bit.ly/mSeOft
Playing Politics With Analytics
Trying to create a data accommodating culture
http://bit.ly/mXt9j2
Asking Better Questions
“That’s a really good question.” How do you know?
http://www.clickz.com/clickz/column/2123222/questions
The Horse’s Mouth
Sometimes the answers are not in the numbers.
http://www.clickz.com/clickz/column/2130620/horses-mouth
Interviews
———-
I get to interview Tom Davenport
It ain’t about the math it is about the relationships
(9 minute video)
http://bit.ly/sy9wsp
TechVibes asks me 5 questions about marketing analytics
(Short read)
http://bit.ly/u7xo2Z
Thoroughly Modern Marketing asks me to reveal what I was
going to present in Vancouver about social media metrics
and uses a rather odd photo of yours truly.
http://bit.ly/vqclmb
TagMan lets me win at slot cars and then asks me about
the future of tag management.
(Hint – I think it’s inevitable!)
http://bit.ly/rWuWgl
SiteVisibilty in the UK dishes up this audio interview
about social media metrics
(25 minute podcast)
http://bit.ly/tjxAoY
Nicolas Malo asks, “What really matters in Web Analytics
today?” and gives me 1 minute to reply.
http://bit.ly/rHuRFS
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6. Where in the World is Jim Sterne?
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Wednesday, January 11, Burlingame, CA
DMA of Northern California
Social Media Metrics workshop
http://www.dmanc.org/
Wednesday, January 28, Santa Monica, CA
Web Analytics Association Symposium
The Future of Analytics, Keynote
http://bit.ly/vfwR8S
Monday – Friday, March 5 – 9
eMetrics Marketing Optimization Summit, San Francisco
https://www.emetrics.org/sanfrancisco
Tuesday & Wednesday, March 27-28
eMetrics Marketing Optimization Summit, Munich
http://emetrics-summit.de/
Monday – Wednesday, April 23 – 25
eMetrics Marketing Optimization Summit, Toronto
http://emetrics.org/toronto/
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7. Brought to You by Jim Sterne at Target Marketing:
====================
Practical strategy
for getting the most
from your Web site
Eighteen years of online experience:
http://www.targeting.com
Eight books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.
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Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
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Jim Sterne Target Marketing of Santa Barbara
jsterne [at] targeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2011
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
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