The Best eMetrics Possible

I recently posted a PPT to Slideshare called “Ten Ways the eMetrics Summit Will Not Torture You” because I’ve been to many bad conferences (some of them my own!) and am fervent about making the eMetrics Summit the most valuable event it can possibly...

2013 in Review

I stole this blog post I was up against the Wall of Time, trying to stick to my one New Year’s Resolution: keep to a strict editorial schedule. But planning that in advance of a couple of weeks off is way different than facing the reality after that couple of...

Team Resolute

Marketing has always been an ensemble endeavor. Don Draper may have come up with brilliant insights about the human condition in order to nail the Big Idea, but without graphic artists, copy writers, media planners, account reps, etc., etc., he would have just been...

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