by Jim Sterne | Aug 31, 2015 | eMetrics Marketing Optimization Summit
There is a misconception out there that social listening is the most important metric tool in the box. With over 350 million Tweets sent out each day and more than one million links shared on Facebook every 20 minutes among more than a billion active users, it’s no...
by Jim Sterne | Aug 24, 2015 | eMetrics Marketing Optimization Summit
If you’re one of more than 10 million websites using Google Analytics, you know the power of this free data tracking tool. Knowing how many people visit your website, which pages they read, and how long they stay on your site is powerful information. But are you using...
by Jim Sterne | Aug 17, 2015 | eMetrics Marketing Optimization Summit
The quantification of business success was once a mere comparison between costs and profits. As analytics has grown in terms of industry importance, it’s moved from a resource to be used into a force to be managed. Equal parts helpful guidance, liability and...
by Jim Sterne | Aug 11, 2015 | eMetrics Marketing Optimization Summit
Customers aren’t looking at your products and services unless some part of them would like to know more – and, more often, wants to buy. While some individuals are a harder sell than others, the trick to optimizing your current journey lies in removing...
by Jim Sterne | Aug 7, 2015 | eMetrics Marketing Optimization Summit, Uncategorized
Howdy, Insights McDatalake here, wondering what YOUR analytics name might be? If Avinash Kaushik goes by Outlier McScatterplot and Tom Davenport is really Ad Hoc Hypothesisguez, then it’s only logical that Gary Angel is Multichannel Smartzenheimer, Neil Patel is...
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