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Beyond the Social Listening Tool

by Jim Sterne | Aug 31, 2015 | eMetrics Marketing Optimization Summit

There is a misconception out there that social listening is the most important metric tool in the box. With over 350 million Tweets sent out each day and more than one million links shared on Facebook every 20 minutes among more than a billion active users, it’s no...

Three Quick Tips to Using Google Analytics Effectively

by Jim Sterne | Aug 24, 2015 | eMetrics Marketing Optimization Summit

If you’re one of more than 10 million websites using Google Analytics, you know the power of this free data tracking tool. Knowing how many people visit your website, which pages they read, and how long they stay on your site is powerful information. But are you using...

Treat Your Data as an Asset

by Jim Sterne | Aug 17, 2015 | eMetrics Marketing Optimization Summit

The quantification of business success was once a mere comparison between costs and profits. As analytics has grown in terms of industry importance, it’s moved from a resource to be used into a force to be managed. Equal parts helpful guidance, liability and...

Is Your Customer Journey a Casual Stroll or an Obstacle Course?

by Jim Sterne | Aug 11, 2015 | eMetrics Marketing Optimization Summit

Customers aren’t looking at your products and services unless some part of them would like to know more – and, more often, wants to buy. While some individuals are a harder sell than others, the trick to optimizing your current journey lies in removing...

What’s Your Analytics Name?

by Jim Sterne | Aug 7, 2015 | eMetrics Marketing Optimization Summit, Uncategorized

Howdy, Insights McDatalake here, wondering what YOUR analytics name might be? If Avinash Kaushik goes by Outlier McScatterplot and Tom Davenport is really Ad Hoc Hypothesisguez, then it’s only logical that Gary Angel is Multichannel Smartzenheimer, Neil Patel is...
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