by Jim Sterne | Sep 16, 2016 | marketing optimization, social media metrics, Sterne Measures
I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But there doesn’t seem to be much floating around about the subject...
by Jim Sterne | Aug 8, 2016 | eMetrics Marketing Optimization Summit, social media metrics, web analytics industry
The eMetrics Summit continues to evolve as the ultimate digital marketing analytics conference. Beginning with the launch of the first eMetrics Summit held in Santa Barbara in 2002, through the 74 conferences held around the world to date, over 13,200 alumni have...
by Jim Sterne | Aug 1, 2016 | #measure, analytics, eMetrics Marketing Optimization Summit, global, marketing optimization
The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I’m going to summarize here because… who has time? So, here’s the Too Long ;Didn’t Read version of the most recent...
by Jim Sterne | Jul 19, 2016 | #measure, analytics
Winning the eMetrics Summit, Top Tip Award may not be the most prestigious honor you’ve ever hoped to secure, but it did come with a cash prize of $20 for each winner. Plus, the advice was illuminating and instructive. The “One Weird Trick I Wish I’d...
by Jim Sterne | Mar 31, 2016 | Uncategorized
It’s Thursday! So here’s a still-relevant article from six years ago… Earlier this year (2010), I wrote a column called “It Takes a Village,” describing the different types of talent required to get the most out of measuring your online...
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