by Jim Sterne | Feb 7, 2018 | Uncategorized
After 16 years and 83 conferences in 20 cities around the world, the eMetrics Summit has come to a close. By all accounts, the eMetrics Summit was wildly successful at building a community, inventing an industry, and founding the Digital Analytics Association. Since...
by Jim Sterne | Mar 31, 2016 | Uncategorized
It’s Thursday! So here’s a still-relevant article from six years ago… Earlier this year (2010), I wrote a column called “It Takes a Village,” describing the different types of talent required to get the most out of measuring your online...
by Jim Sterne | Nov 20, 2015 | Uncategorized
Got data-driven friends? THIS is what they want for Christmas! Trust me – I’m Santa! ...
by Jim Sterne | Aug 7, 2015 | eMetrics Marketing Optimization Summit, Uncategorized
Howdy, Insights McDatalake here, wondering what YOUR analytics name might be? If Avinash Kaushik goes by Outlier McScatterplot and Tom Davenport is really Ad Hoc Hypothesisguez, then it’s only logical that Gary Angel is Multichannel Smartzenheimer, Neil Patel is...
by Jim Sterne | May 14, 2015 | eMetrics Marketing Optimization Summit, Uncategorized
Joe Megibow’s 45% 45% 10% Analytics Blend It is always a pleasure speaking with Joe Megibow, Chief Digital Officer at American Eagle Outfitters and member of the Board of Directors of the Digital Analytics Association. But this time, it was recorded for...
by Jim Sterne | May 11, 2015 | eMetrics Marketing Optimization Summit, Uncategorized
Would you do me a favor? I am just starting to delve into this one and need some feedback: What’s different about digital analytics after they log in? So much of the work we do and the focus of blogs, articles and events is on conversion. So much so that last...
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