A Farewell to the eMetrics Summit

After 16 years and 83 conferences in 20 cities around the world, the eMetrics Summit has come to a close. By all accounts, the eMetrics Summit was wildly successful at building a community, inventing an industry, and founding the Digital Analytics Association. Since...

The Consulting Pyramid

It’s Thursday! So here’s a still-relevant article from six years ago…   Earlier this year (2010), I wrote a column called “It Takes a Village,” describing the different types of talent required to get the most out of measuring your online...

Marketing Evolution Experience A Farewell to the eMetrics Summit Marketing Evolution Experience