Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda At A Glance:
eMetrics Marketing Optimization Summit

Boston, September 30-October 4, 2012

Sunday, September 30 - Workshops

9:00-4:30 DAA Base Camp: Introduction to Web Analytics 101 - full day
• June Li, ClickInsight
9:00-4:30 Road Map to Online Analytics Success
• Stéphane Hamel, Cardinal Path

Monday, October 1

7:30-9:00
Registration & Breakfast
9:00-10:00 Keynote
Sterne Measures
• Jim Sterne, eMetrics Marketing Optimization Summit
10:00-10:30 DIAMOND SPONSOR PRESENTATION
Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer
• Eric Feinberg, ForeSee
ForeSee
10:30-11:00
BREAK / EXHIBITS
11:00-11:30 Keynote
Analytics Finds Sweet Spot for Social in the Marketing Mix
• Pat LaPointe, Americas, MarketShare
11:30-11:45 PLATINUM SPONSOR PRESENTATION
Make the Web Work for You: Effective Marketing in the Age of Data
• Laura Holmes, Google
Google
11:45-12:15 MARKETING LAB
Digital Analytics Acceleration at NBC Sports
• David Millrod, Insight Rocket
• Mark Ruzomberka, Comcast SportsNet
Insight Rocket
12:15-1:30
LUNCH
12:25-1:15
LUNCH & LEARN SESSION
Using new Google Technologies for Marketing Success
• Rachel Witalec, Google
Google
Tracks Metrics Management
Moderator:
Eric Feinberg
Deep Data Diving
Moderator:
Brian Thopsey
Social Media Metrics
Moderator:
John Lovett
Mobile Marketing Metrics
Moderator:
Greg Dowling
1:30-2:10 Optimize Your Optimization Program
• Bill Bruno, Stratigent
Best Practices with Optimization in the Offline World
• Brian Hawkins, Web Analytics Demystified
Social Media Analysis: From Strategy to
Best Practices

• Bill Gassman,
Gartner, Inc.
• Carol Rozwell,
Gartner, Inc.
Getting S.M.A.R.T. with Mobile Apps
• Greg Dowling, Semphonic
Tracks Metrics Management
Moderator:
Eric Feinberg
Deep Data Diving
Moderator:
Brian Thopsey
Social Media Metrics
Moderator:
John Lovett
Mobile Marketing Metrics
Moderator:
Greg Dowling
2:15-2:55 Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Cardinal Path
Scorecarding from Verbatims,
a Case Study

• Paul Legutko, Semphonic
Social Media
Metrics Secrets

• John Lovett, Web Analytics Demystified
Mobile Search Tactics
• Rachel Pasqua, iCrossing/Hearst
2:55-3:20
BREAK/EXHIBITS
3:20-3:50 Keynote
Data as a Platform: Multi-Channel Business Performance Analysis at Travelocity
• Satnam Singh, Travelocity
3:50-4:40 VENDOR ELEVATOR PITCHES
     
      Trakken   SweetSpot
SiteTuners  UBC  Teradata  DemandBase  Satellite
4:40-5:10
BREAK / EXHIBITS
Tracks Metrics Management
Moderator:
Eric Feinberg
Deep Data Diving
Moderator:
Brian Thopsey
Social Media Metrics
Moderator:
John Lovett
Mobile Marketing Metrics
Moderator:
Greg Dowling
5:10-5:50 Analytics Adoption in Real Life
• Betsey Childress, Intel
• Leigh Ann Evans, The Nature Conservancy
• Phil Kemelor, Semphonic
• Kris Groulx, KPMG
Key Performance Indicators for Big Data
• Scot Wheeler,
Critical Mass
Unstructured Social Media Big Data Analytics: Quantifying Brand Activation and Loyalty
• Kimberly Chulis, Core Analytics, LLC and
Game Loyalty
Big Data Comes to Mobile - a Loyalty Card Perspective
• Andy Miller,
Constant Contact
5:50-7:30
WEB ANALYTICS WEDNESDAY

Tuesday, October 2

8:00-9:00
Registration & Breakfast
9:00-9:10
Welcome
9:10-9:50 Keynote
Multi-Tiered Complex Ecommerce Optimization
• Balaji Ram, Walmart.com
9:50-10:30
BREAK / EXHIBITS
Tracks Driving Traffic
Moderator:
Jodi McDermott
Career Optimization
Moderator:
Jennifer Veesenmeyer
Social Media Metrics
Moderator:
Krista Seiden
Mobile Marketing Metrics
Moderator:
Greg Dowling
10:30-11:10 Inside Agency Analytics: What a Client Needs to Know
• Alex Langshur, Cardinal Path
• Nasser Sahlool,
DAC Group
• Elizabeth Brady,
EWB Analytics
• Leon Barsoumian, Media Contacts
We're Hiring!
But Whom?

• Shari Cleary, Viacom Entertainment Group
• Corry Prohens,
IQ Workforce
Building a Measurement Organization for the Big Data World
• Susan Etlinger, Altimeter Group
Mobile App Optimization - Going Beyond the Download
• TJ Leonard, Nuance Communications
11:10-11:50 Keynote
The Myth of Viral Video
• Michael Parker, Symantec Corporation
Tracks Driving Traffic
Moderator:
Jodi McDermott
Career Optimization
Moderator:
Jennifer Veesenmeyer
Social Media Metrics
Moderator:
Krista Seiden
Mobile Marketing Metrics
Moderator:
Greg Dowling
11:50-12:30 The Evolution of an Attribution Resolution
• Jim Novo, The Drilling Down Project
From Grasshopper to Digital Analytics Master
• Michele Kiss, Grand Circle Corporation
• Elizabeth Smalls, Abercrombie & Fitch
• Anne Cable, Dell
Big Data Analytics for Mobile/Social Game Monetization
• Kimberly Chulis, Core Analytics, LLC and
Game Loyalty
12:30-1:30
LUNCH / DAA INDUSTRY MEETING
1:30-2:00 Keynote
Socially Adept - Getting Down to Business
• Gary Angel, Semphonic
• John Lovett, Web Analytics Demystified
• Eric Swayne, M/A/R/C Research
2:00-3:00
ROUNDTABLE DISCUSSIONS - TOP 5 PROBLEMS TWEETED
3:00-3:45
BREAK/EXHIBITS
Tracks Driving Traffic
Moderator:
Jodi McDermott
Career Optimization
Moderator:
Jennifer Veesenmeyer
Social Media Metrics
Moderator:
Krista Seiden
Mobile Marketing Metrics
Moderator:
Greg Dowling
3:45-4:30 Making Measurement Make Sense: In The
Real World

• Terry Cohen, Digitas
• Jodi McDermott, Comscore, Inc. & Digital Analytics Association
• Bruce Rogers, Forbes
• Grace Liau, Vivaki
What Makes a Successful Analytics Consultant?
• Hila Strong,
Keystone Solutions
• Rachael Gerson,
Seer Interactive
• Jennifer Veesenmeyer, Merkle Analytics
The Community Manager's Best Friend: You and Twitter & Facebook Analytics
•Tim Wilson,
Resource Interactive
Mobile Media Measurement - a Media Company Perspective
•Blandon Casenave,
NBC Universal
•James Czekalski,
Viacom
•Tom Ward,
Financial Times
4:35-5:15 Keynote
Embrace Data, Change the World
• Beth Kanter, Beth's Blog
• Katie Delahaye Paine, KDPaine & Partners
6:00-9:00
DAA Event

Wednesday, October 3

8:00-9:00
Registration & Breakfast
9:00-9:10
Welcome
9:10-9:50 Keynote
Marketing Mix Modeling in the Age of Attribution Headaches
Dr. Craig Stacey, NYU Stern’s Center for Measurable Marketing
9:50-10:05
eMetrics Tweet Storm
Tracks Search Optimization
Moderator:
Rachael Gerson
Customer Experience Optimization
Moderator:
Andrew Janis
Optimization In Practice
Moderator:
Feras Alhlou
10:05-10:45 Identifying Your Key Keywords
• Barbara Coll, Webmama.com Inc.
Data Driven Personalization
• Mark Ryan, Extractable
Reducing Time to Insight
•Thomas Bosilevac, Digitaria
10:45-11:15
BREAK
Tracks Search Optimization
Moderator:
Rachael Gerson
Customer Experience Optimization
Moderator:
Andrew Janis

Optimization In Practice
Moderator:
Feras Alhlou
11:15-12:00 Advanced PPC Bidding Techniques Using
Big Data

• Jeff Ferguson, Fang Digital Marketing
Finding Optimization Opportunities by Cheating on my Web Analytics Vendor
• Hila Strong, Keystone Solutions
Building Cultures of Digital Analysis and Optimization
•Chris Johannessen, TPG Direct | Omnicom DAS
12:00-1:00
LUNCH
Tracks Search Optimization
Moderator:
Rachael Gerson
Customer Experience Optimization
Moderator:
Andrew Janis
Optimization In Practice
Moderator:
Feras Alhlou
1:00-1:40 Measuring Your SEO Traffic is Not Enough
• Amanda Watlington, Ph.D., APR, Searching for Profit
Theory, Thinking, and Data: Great Customer Experience Decisions at adidas
• Adamya Ashk, adidas Group
• Scott Zakrajsek, adidas Group
The Most Undervalued Analytics Tool - Communication
• Michele Kiss, Grand
Circle Corporation
1:45-2:00
BREAK
2:00-2:40 Keynote
From the Dance Floor to the Raised Floor
Project Management Secrets of a Ballroom Dance Instructor

• Howard Smallowitz, IBM Watson Solutions
2:40-3:10 Keynote
A Few Sterne Questions
• Jim Sterne, eMetrics...and friends

Thursday, October 4 - Workshops

9:00-4:30
Adobe SiteCatalyst "Top Gun" Training - full day
• Adam Greco, Web Analytics Demystified
9:00-4:30
DAA Base Camp: Applying Web Analytics 102 - full day
• Jim Novo, The Drilling Down Project
9:00-4:30 Pimp Your Reports
• Patricia Kendall, Sr. Consultant, Stratigent