Lifetime Association Partner
Digital Analytics Association -
www.digitialanalyticsassociation.org
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
Diamond Sponsors
ForeSee - www.foresee.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.
Platinum Sponsors
Google - www.google.com
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit www.google.com.
Silver Sponsors
ClickTale - www.clicktale.com
ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 2,000 customers worldwide including Fortune 500 ebusinesses, ClickTale is the fastest growing company in its space.
comScore - www.comscore.com
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
Digital Analytix is comScore's powerful, results-focused business analytics platform that helps drive dynamic outcomes by seamlessly integrating all critical data sources including web analytics, mobile, video, social, internal data, demographics, firmographics and advertising inventory. Leveraging its best-in-class data handling methods, Digital Analytix enables its clients to "unlock" all of their business-critical data and deliver it to the enterprise and partners in an insightful and actionable format. Digital Analytix is flexible enough to grow with your business and agile enough to meet your evolving needs.
Demandbase - www.demandbase.com
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.
HubSpot - www.hubspot.com
HubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.
iPerceptions - www.iPerceptions.com
iPerceptions is the leader in online Voice of Customer (VoC) analytics, using sophisticated intercept survey techniques to gather feedback from representative samples of actual website visitors. Its 4Q Suite and webValidator Continuous Listening solutions turn millions of data points into easy-to-understand strategic and tactical decision support for clients around the world. Augmenting its unique ability of giving website traffic a voice is iPerceptions’ advanced integration technology, allowing clients to combine individual visitor feedback with session-level data provided by multiple best-of-breed web analytics solutions for enhanced analysis and understanding. For more information, please visit www.iperceptions.com.
Site Tuners - www.sitetuners.com
SiteTuners.com is a conversion rate optimization firm that works with companies to improve online conversion rates. Our mission is to influence your website visitors to take the desired action.
Established in 2002, SiteTuners was one of the first companies to focus exclusively on landing page testing and tuning services, and is still considered a pioneer in the field. SiteTuners' CEO and co-founder Tim Ash, author of "Landing Page Optimization" is frequently asked to speak to industry groups and corporate marketing teams about conversion strategy, testing, usability and landing page best practices.
Since its founding, more than 850 companies have turned to SiteTuners to improve the performance of their online marketing programs. From landing page diagnostic services like the affordable Express Review, to custom conversion consulting, test planning and strategic mentoring, SiteTuners continues to be the consultancy of choice for organizations seeking the very best in conversion rate optimization services.
SweetSpot - www.notanotherdashboard.com
Sweetspot is the world's first Digital Insight Management solution. By effectively combining the power of data visualization with a digital optimization workflow, Sweetspot turns data insights into actions.
The Sweetspot dashboard ecosystem ensures immediate management-level access to key metrics, actions and outcomes, from any device and in a wide range of formats. Empowered with customizable cross-channel KPIs, Sweetspot speaks your company’s language from day one, leaving behind the need for time-consuming Excel and PowerPoint reports. Get your free trial today at www.notanotherdashboard.com
More information: info@sweetspotintelligence.com
Twitter: @sweetspot
Bronze Sponsors
Ensighten - www.ensighten.com
Ensighten's enterprise tag management and privacy solutions enable the world's largest enterprises to manage their websites more effectively. Ensighten's industry-leading tag management platform replaces hundreds of lines of code per web page with a single line of code and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any 3rd party service - such as web analytics tags or advertising pixels. Ensighten's global Tag Delivery Network serves over 60 billion tags annually to over 13,000 web domains, accelerating page load times and handling more than $16 billion in eCommerce for customers including Sony, United Airlines, Subaru, Microsoft, Monster.com, A&E Networks, LendingTree and Lenovo.
Satellite - www.satellite-tms.com
Satellite is the first and only tag management system built for sophisticated analytics, testing, engagement, and marketing experts. While there may be dozens of tag management systems that will help you put tags on a page or a site section, only Satellite gives you the power to tag down to the in-page interaction level, drive realtime segmentation, and deliver any type of HTML or script into the page at any time, without writing any JavaScript or creating templates, whatsoever. From within our beautiful UI, track clicks, mouseovers, form interactions, image galleries, video, downloads, outbound links, emails, social, mobile orientation and zoom, scrolling, AJAX, and more, without writing or even seeing JavaScript.
Leave your templates, containers, and laser discs in the past. Visit Booth 126 or visit www.Satellite-TMS.com for a free demo.
Welcome to the future of tag management. Welcome to Satellite.
SiteSpect - www.SiteSpect.com
SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.
TagMan - www.tagman.com
TagMan is the global leader in tag management, with the industry's most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 120 customers solve tagging, site performance and attribution-related challenges. With over 180 vendor tags currently implemented, the award-winning TagMan platform provides customers complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. Continuing to lead the market in innovation, TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance/latency, optimizing data collection and addressing privacy at a global level. Visit us to learn more how customers like Ancestry.com, Virgin Atlantic, Subaru and others are seeing significant ROI from using TagMan.
Tealium - www.tealium.com
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management, enabling business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with 300+ online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include The Finish Line, Inc., US Airways, One King’s Lane, Fingerhut, TUI, US Auto Parts, Advance Auto Parts, Fox Networks Group, Volvo, Pepsi, hayneedle.com, Nokia and many more. Tealium was recently identified as the leader in tag management by Econsultancy, an influential digital marketing publication. For more information, visit www.tealium.com
Teradata - www.asterdata.com
The Teradata Aster MapReduce Platform is the market-leading big data analytics solution. This analytic platform embeds MapReduce analytic processing for deeper insights on new data sources and multi-structured data types to deliver analytic capabilities with breakthrough performance and scalability. Teradata's solution utilizes Aster's patented SQL-MapReduce® to parallelize the processing of data and applications and deliver rich analytic insights at scale. Companies including Barnes & Noble, Intuit, LinkedIn, and Gilt Groupe use Teradata Aster to deliver applications such as digital marketing optimization, social network and relationship analysis, and data science. For more information, visit www.asterdata.com or for more about Teradata, visit www.teradata.com.
Trakken
Trakken Technologies GmbH developed the innovative and enterprise level web controlling dashboard TrakkBoard - a new software as a service solution for web controlling built on cloud computing. You can take advantage of individual drag'n'drop dashboards to visualize data from various sources including Google Analytics, AdWords, Doubleclick, Facebook, Twitter and many more. Easily share your charts and dashboards with other users and control exactly who gets access to your data. Data driven business optimization - Made in Germany! Besides the development of TrakkBoard Trakken is one of the leading companies for web analytics and conversion optimizationin Europe. It was launched 2008 in Hamburg, Germany and was founded by Timo Aden and Lennart Paulsen, two former Google employees. In the past years, Trakken has helped many leading online companies to optimize their website and marketing campaigns by data-driven decisions and conversion optimization.
University of British Columbia (UBC) Continuing Studies
The University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities, both online and on-campus, for local, national and international individuals who wish to upgrade their skills for career reasons or explore topics out of general interest.
UBC Continuing Studies has been running the innovative, 100% online Award of Achievement in Digital Analytics (previously Web Analytics) in collaboration with the Digital Analytics Association, with over 700 students graduating since its introduction in 2005. In 2007 this program won an Award of Excellence from the Canadian Association for University Continuing Education (CAUCE).
More recently, UBC Continuing Studies, the University of California, Irvine Extension and the Digital Analytics Association have combined their resources to offer the Certificate in Web Intelligence program. Designed for those involved in web marketing, website design, corporate branding and product positioning, this online program provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other topics.
University of California, Irvine Extension - www.extension.uci.edu
University of California, Irvine Extension offers an online Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the Digital Analytics Association (DAA). The program provides award-winning education on web analytics and leading-edge courses on data warehousing and business intelligence. To receive the certificate, students must complete the four online courses required for the UBC Award of Achievement in Web Analytics and a minimum of five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our new certificate in Predictive Analytics, please visit www.extension.uci.edu or “like” us at www.facebook.com/UCIExtension.
Turnkey Pods
Analytics Pros - www.analyticspros.com
Do you use Google Analytics as your primary or a secondary Web Analytics platform? If yes to either, is your team versed in the complete capabilities of Google Analytics? Do you backup and archive your GA data into your own data warehouse, use Advanced Segments and Custom reports, or leverage multi-site, cross-domain roll-up reporting capabilities? Has your Google Analytics implementation been crafted to meet the unique requirements of your online architecture and business needs?
These are questions that we ask and help clients answer every day. Analytics Pros is a Google Analytics Certified Partner and Urchin Software Authorized Reseller founded to help companies leverage the full-breadth of capabilities afforded by Google Analytics. We help clients avoid the common pitfalls of improper implementation, a vacuum of training and knowledge about the product, and overcome the organizational barriers that prevent successful adoption of the Google Analytics platform.
Analytics Pros offers consulting, training, and support for Google Analytics to start-ups and enterprise clientele as well as a suite of additional products and development, SEO, and SEM services that complement and extend the Google Analytics platform. Our clients cross many verticals - from auto, real estate, publishing and media to education, technology, B2B and B2C product and service companies.
iDashboards - www.idashboards.com/Cloud
iDashboards In Cloud is a user-friendly and cost-effective dashboard solution providing an alternative to complex and expensive business intelligence software. This solution provides users with enterprise class technology at an entry level price, allowing small and medium organizations to drive their business with the power previously reserved for only large corporations. iDashboards’ patented interactive intelligence allows users to make the most of their data, displaying the greatest amount of information possible on a single dashboard – without clicking around. Our smart visual intelligence, and unique presentation features, allow users to display their data in a way that is specifically unique to our solution. iDashboards redefines the dashboard experience with an exceptional end-user experience, stunning visual capabilities and captivating design functionality that is unparalleled by the competition. Contact a representative today and begin transforming your data overload into powerful insight with iDashboards.
Localytics - www.localytics.com
Localytics is the largest premium mobile app analytics platform, giving app publishers for iPhone, iPad, Android, HTML5, BlackBerry and Windows devices the tools they need to build more successful and profitable applications. App publishers use Localytics to know their users, increase conversion rates, prioritize development, and optimize customer acquisition and engagement. Take advantage of audience segmentation and filtering, user pathing, funnel analysis, custom events and full data export. Localytics is built-for-apps, providing the greatest possible accuracy and lightest footprint. Integration is easy, takes just 10 minutes and requires only a few lines of code. Best practices and support services are included to jumpstart your app analytics program. Localytics offers service plans for both the largest enterprises and small and medium businesses.
Numeric - www.numericjobs.com
Numeric is a national staffing firm founded in 1999 to provide executive recruitment and contract staffing services to the marketing sciences industry. Numeric specializes in digital and direct marketing analytics, search marketing, risk based marketing, and project management. Numeric is part of the Numeric Group, which includes Numeric Analytics, Numeric Link, and AdStrategist.
ShufflePoint - www.ShufflePoint.com/
ShufflePoint is an e-marketing reporting tool that integrates data from multiple sources via APIs and pushes data to multiple destinations and formats. Using our analytics query language (AQL), you can easily write queries against multiple data sources, displaying the output in a single report giving your reporting customers a holistic view of online user activity without the need for a data warehouse. Report formats include Excel, Google Gadgets, HTML, email, or PowerPoint.
ShufflePoint also allows users to automate the update and delivery of a report template across multiple web properties, clients, or customers. This represents a huge savings in time spent cutting and pasting by hand, allowing more time for actual analysis.
Our tools are beneficial to both internal marketing departments and especially to agencies that need to provide consistent, unified reporting across many clients or departments regularly, reliably and automatically.
Association Partners
The Society for New Communications Research
www.sncr.org
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe-all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices. For more information, email
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SEMPO - www.sempo.org
SEMPO is the global non-profit organization serving the search and digital marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
In a few short years, we have seen a revolution in search marketing. Advances in search platforms, social media and mobile technologies have transformed the way search marketers reach their customers.
To be at the forefront of this dynamic industry, successful search marketers must:
- Understand cutting edge technologies and their implications,
- Engage with other industry leaders, and
- Maximize their personal career growth
Media Partners
beyond web analytics - www.beyondwebanalytics.com
CustomerThink - www.customerthink.com
Customer Think CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
Econsultancy - www.econsultancy.com/us
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Our reports, events, online resources and training programs help our 120,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Top SEO's - www.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine - www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
Web Host Industry Review - www.thewhir.com
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, interviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property. For more details about TheWHIR, visit http://www.theWHIR.com For more information on iNET Interactive, visit http://www.iNETinteractive.com.
Lanyard Sponsor
Observepoint - www.observepoint.com
With an obsessive drive to improve web analytics, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged, and receive alerts whenever data is lost. ObservePoint also offers a free web analytics auditing plugin that identifies all analytics tags, and other page elements. With SiteAudit, ObservePoint is proud to be helping the world's largest brands trust their data.
WAW Reception
eClerx - www.eclerx.com
eClerx is the market-leading offshore web analytics partner to more than 20 of the largest online organizations globally. With the largest 3rd party web analytics team in the industry, we create customized and dedicated teams of trained analysts as extensions of your own digital analytics teams to take on the critical yet time-consuming heavy lifting, freeing your team to make insight-driven decisions to maximize ROI on Web Analytics Operations spend. eClerx is a corporate member of the Web Analytics Association. We're both Omniture and Webtrends Certified Partners, and our diverse team is trained across all platforms. Learn how we can partner with you to drive maximum value and customer insights from your Web Analytics Data.