Toronto
Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

DAA Base Camp Workshop
Boston, Sunday, September 30, 2012

Introduction to Web Analytics 101 - full day

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The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Boston Workshop Program: September 30, 2012
Introduction to Web Analytics 101 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
(Take advantage of Super Early Bird price of $800 before June 1st)
Promotions and Discounts: DAA Members save 20%
Venue: Seaport World Trade Center
200 Seaport Boulevard
Boston, MA 02210

What Will You Learn?

Introduction to Web Analytics 101 - full day

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Take advantage of early bird prices.

Registration Form

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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