Best practices, Tools and Techniques to optimize successful digital marketing programs
Amanda Watlington City Square Consulting[/quotes_left][quotes_left]This experience opened my eyes to a wide range of Web analytics measurements that go far beyond page views, unique visitors, and clickthroughs. I now believe that Web analytics is best served by a combination of metrics sources, including even “soft” measures such as buzz monitors (which I learned about there). Since attending eMetrics,, I have subscribed to a number of RSS feeds of blogs, forums, and news — all about Web analytics. I look forward to reading them almost daily, and learn something every time I do.
Diane Hoag Team Lead, IBM developerWorks Web Analytics[/quotes_left]