Boston | October 5-9, 2014 | Seaport World Trade Center

The eMetrics Summit in Boston will be held October 5-9, 2014. This event is one that is not to be missed.

  • Thought-provoking speakers
  • Powerful content you can take home and share with your colleagues
  • Incredible networking
  • Hands-on workshops – learn tactics you can immediately apply to your organization
  • Keynotes from leading industry luminaries from top organizations

Measuring mobile marketing success

Leveraging technology for marketing optimization

Optimizing the organization

Optimizing the web experience

Social media metrics

Marketing mix modeling to managing your career

Attending Companies

American Eagle OutfittersAxcess FinancialebayGeneral MillsGuitar CenterIaaMerkleMetLifeNYUSternPandoraStaplesUmass AmherstVail Resorts

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It was wonderful — I came back with lots of new ideas and energized to move ahead on a number of initiatives.  I really like the mixture of big successes in the keynotes with the smaller sessions that are more focused on inquiry and process. You have put together a winning formula. Thanks for giving me an opportunity to participate in this terrific event.

Amanda Watlington
City Square Consulting

This experience opened my eyes to a wide range of Web analytics measurements that go far beyond page views, unique visitors, and clickthroughs.  I now believe that Web analytics is best served by a combination of metrics sources, including even “soft” measures such as buzz monitors (which I learned about there).  Since attending eMetrics,, I have subscribed to a number of RSS feeds of blogs, forums, and news — all about Web analytics.  I look forward to reading them almost daily, and learn something every time I do.

Diane Hoag
Team Lead, IBM developerWorks Web Analytics

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