Boston 2014 Agenda Overview

Sunday October 5
9:00 am – 4:00 pm Fundamentals of Digital AnalyticsRoom: Beacon 2/3


June Li, ClickInsight


Mastering the Digital Analytics ProcessRoom: Back Bay


Alex Langshur, Cardinal Path


Big Data: Proven Methods You Need to Extract Big ValueRoom: Beacon 1


Vladimir Barash, Graphika


Monday October 6
7:30 am – 8:30 am Registration & Networking BreakfastRoom: Commonwealth Hall
8:00 am – 8:30 am Newcomers OrientationRoom: Cityview


Jim Sterne, eMetrics Summit


8:30 am – 8:45 am Conference Chair Welcome & Opening RemarksRoom: Cityview


Jim Sterne, eMetrics Summit


8:45 am – 9:05 am Sponsor Presentation: 5 Reasons Unified Marketing is No Longer a MythRoom: Cityview


Jay McCarthy, Tealium



9:05 am – 10:00 am Keynote


Design Thinking Meets Big DataRoom: Cityview


Chris Chapo, Intuit


10:00 am – 10:15 am Gold Sponsor Presentations: Domo: Transform the Way You Manage BusinessRoom: Cityview


Chris Wintermeyer, Domo



10:15 am – 10:40 am Exhibits & Morning Coffee BreakRoom: Commonwealth Hall
Tracks
10:40 am – 11:25 am Getting S.M.A.R.T. with Mobile AppsRoom: Harborview 1


Greg Dowling, EY


Moderator: Terry Cohen


Establishing a Digital Analytics Center of ExcellenceRoom: Cityview


John Lovett, Web Analytics Demystified


Moderator: Brian Thopsey


Awareness, Intent and Lifecycle: Practical SEO AnalyticsRoom: Harborview 2


Barbara Coll, Webmama.com Inc.


11:30 am – 12:15 pm Moderator: Greg Dowling


Wearable Tech, the ‘Quantified Self’ and REALLY Personal Data Room: Harborview 1


Michele Kiss, Web Analytics Demystified


Moderator: Terry Cohen


It’s All One Big Decision: AB Testing, Predictive Analytics, and Behavioral TargetingRoom: Cityview


Matt Gershoff, Conductrics


Moderator: Brian Thopsey


Innovation through Digital Metrics at Fund WisdomRoom: Harborview 2


Brian Thopsey, Fund Wisdom


12:15 pm – 1:30 pm Lunch in the Exhibit HallRoom: Commonwealth Hall
1:30 pm – 2:15 pm Moderator: Greg Dowling


The Joy of Mobile AnalyticsRoom: Harborview 1


Jerie Dahlman, Allstate Insurance


Moderator: Terry Cohen


Privacy Principles and Practices Room: Cityview


Aurélie Pols, Mind Your Privacy


David Hollender, American Institutes for Research


Moderator: Brian Thopsey


Full circle Product Analytics at PreziRoom: Harborview 2


Emer Kirrane, Prezi


2:20 pm – 3:05 pm Moderator: Greg Dowling


ESPN’s Mobile Analytics Implementation FrameworkRoom: Harborview 1


Matt Hopkins, ESPN


Chris Meares, MaassMedia


Moderator: Terry Cohen


Measuring the Success of Your Content Room: Cityview


Frederick Barber, MXM


Moderator: Brian Thopsey


Five Big Analytics Project LessonsRoom: Harborview 2


Jim Cain, Napkyn


3:05 pm – 3:30 pm Exhibits & Afternoon Break
3:30 pm – 4:15 pm Moderator: Greg Dowling


Maximizing the Mobile ExperienceRoom: Harborview 1


Lauren Polinsky, Merkle | IMPAQT


Moderator: Terry Cohen


Making Marketing Analytics More Relevant to the C-SuiteRoom: Cityview


Laura Patterson, VisionEdge Marketing


Moderator: Brian Thopsey


Launching a Data-driven B2B Content Marketing StrategyRoom: Harborview 2


Robb MacDonald, SAP


4:20 pm – 4:45 pm Lightning RoundRoom: Cityview








4:45 pm – 5:30 pm Keynote


Rethinking Metrics to Align with the Path to PurchaseRoom: Cityview


Christian Kugel, AOL


5:30 pm – 7:00 pm Networking ReceptionRoom: Commonwealth Hall
Tuesday October 7
7:45 am – 8:45 am Registration & Networking BreakfastRoom: Commonwealth Hall
8:45 am – 8:50 am Conference Chair Welcome RemarksRoom: Cityview


Jim Sterne, eMetrics Summit


8:50 am – 9:10 am Sponsor Presentation: Why Big Data Needs Quality DataRoom: Cityview


Julien Coquet, Hub’Scan Inc.



9:10 am – 9:50 am Keynote


Boston Red Sox – One Year LaterRoom: Cityview


Tim Zue, Boston Red Sox; Fenway Sports Management


9:50 am – 10:45 am Formal Roundtable Discussion: First, Admit You Have a ProblemRoom: Cityview
10:45 am – 11:00 am Sponsor Presentations: Analytics and Conversion, the Map and the DestinationRoom: Cityview


Martin Greif, SiteTuners



11:00 am – 11:30 am Exhibits & Morning Coffee BreakRoom: Commonwealth Hall
Tracks
11:30 am – 12:10 pm Moderator: Mark Hansen


Instituting Data Governance Room: Harborview 1


Kelle O’Neal, First San Francisco Partners


Moderator: Todd Schauman


Big DataRoom: Cityview


Gary Angel, EY


Moderator: James Standen


Applying good Analytics Practices Across Polar Opposite IndustriesRoom: Harborview 2


Leonardo Ruiz, FCB-HudsonGlobal


12:10 pm – 1:30 pm Lunch in the Exhibit HallRoom: Commonwealth Hall
12:25 pm – 1:30 pm DAA Industry Meeting (lunch included)Room: Cityview


1:30 pm – 2:15 pm Moderator: Mark Hansen


How to Present Results to Get Results Room: Harborview 1


Lea Pica, Prudential Financial


Moderator: Todd Schauman


Sustaining and Scaling Digital Analytics for Social MediaRoom: Cityview


Vaibhav Garde, FedEx Services


Moderator: James Standen


A/B Testing from the Ground UpRoom: Harborview 2


Valerie Lambert, American Medical Association


2:20 pm – 3:05 pm Moderator: Mark Hansen


How to Master the Art of Dashboard DesignRoom: Harborview 1


Jennifer Veesenmeyer, Merkle Analytics


Moderator: Todd Schauman


Less is More: B2B Social Media MarketingRoom: Cityview


Karen Bellin, Digitaria


Moderator: James Standen


Tomorrow’s Analytics Tools Room: Harborview 2


Allison Hartsoe, Allison Hartsoe LLC


3:05 pm – 3:30 pm Exhibits & Afternoon Break Room: Commonwealth Hall
3:30 pm – 4:15 pm Moderator: Mark Hansen


How Successful Marketing Analysts Master Career TransitionsRoom: Harborview 1


Erica Seidel, The Connective Good


Moderator: Todd Schauman


Understanding Sentiment AnalyticsRoom: Cityview


Michael Wu, Lithium Technologies


Moderator: James Standen


Accelerating Your Testing Program Through Cultural ChangeRoom: Harborview 2


Krista Seiden, Google


4:15 pm – 5:00 pm Keynote


Optimizing Your Process for Being Data-DrivenRoom: Cityview


Tim Wilson, Web Analytics Demystified


5:00 pm – 5:45 pm Keynote


Correlation: Causation’s Second CousinRoom: Cityview


Tyler Vigen, Spurious Correlations


6:00 pm – 8:00 pm DAA Networking Reception
Wednesday October 8
8:00 am – 9:00 am Networking Breakfast Room: Cityview Foyer
9:00 am – 9:10 am Conference Chair WelcomeRoom: Cityview


Jim Sterne, eMetrics Summit


9:10 am – 9:50 am Keynote


Going Further at FordRoom: Cityview


Jeff Doak, Team Detroit


9:50 am – 10:30 am Morning Coffee BreakRoom: Cityview Foyer
Tracks
10:30 am – 11:15 am Moderator: Greg Dowling


Mining for Consumer Value in an AppRoom: Harborview 1


Thoryn Stephens, Tillster


Moderator: Scott MacMillan


From 2.5 to 18 Web Analysts in 2 YearsRoom: Cityview


Barry Mann, Tesco


Moderator: Rob Graham


Digital Analytics for Consumer Packaged GoodsRoom: Harborview 2


Carey Wilkins, Evolytics c/o Dr Pepper Snapple Group


Andrew Janis, General Mills


11:20 am – 12:05 pm Moderator: Greg Dowling


Big Time Mobile AnalyticsRoom: Harborview 1


Christopher Berry, 500px


Moderator: Scott MacMillan


Four Frameworks in Forty MinutesRoom: Cityview


Feras Alhlou, E-Nor


Brooks Bell, Brooks Bell Inc.


Carey Wilkins, Evolytics c/o Dr Pepper Snapple Group


Alex Langshur, Cardinal Path


Moderator: Rob Graham


Searching for Metrics – Left to Our Own DevicesRoom: Harborview 2


Mike Grehan, Acronym Media


12:05 pm – 1:30 pm LunchRoom: Cityview
1:30 pm – 2:15 pm Moderator: Greg Dowling


Ask Them AnythingRoom: Harborview 1


Michele Kiss, Web Analytics Demystified


Thoryn Stephens, Tillster


Moderator: Scott MacMillan


Personalization StrategyRoom: Cityview


Christopher Berry, 500px


Moderator: Rob Graham


From Subjective to ObjectiveRoom: Harborview 2


Michelle Peterson, Rackspace


Tracks
2:20 pm – 3:05 pm Moderator: Jesse Weissman


How to Mobilize & Energize Your Analytics TeamRoom: Harborview 1


Rachelle Maisner, Digitaria


  Moderator: Todd Schauman


How NPR Built an Analytics System for All of Public RadioRoom: Harborview 2


Steve Mulder, NPR


Michelle Bellettiere, NPR


3:05 pm – 3:30 pm Afternoon BreakRoom: Cityview Foyer and Room: Harborview Foyer
3:30 pm – 4:15 pm Moderator: Jesse Weissman


Analytics Hygiene: Diseased Reports, Stinky Processes, Rotten DataRoom: Harborview 1


Todd Belcher, Putnam Investments


Moderator: Michael Wexler


Measuring Social Media Through Google Analytics Room: Cityview


Jeff Sauer, Knowledge Land


Moderator: Todd Schauman


Data-Driven Storytelling: Tips from the Tableau Iron Viz ChampionRoom: Harborview 2


Ryan Sleeper, Evolytics


4:20 pm – 5:10 pm Keynote


Seven Rules of Thumb for Web Site ExperimentersRoom: Cityview


Ronny Kohavi, Microsoft


5:10 pm – 5:30 pm Wrap-Up with Jim SterneRoom: Cityview
Thursday October 9
9:00 am – 4:00 pm Applying Digital AnalyticsRoom: Back Bay


Jim Novo, The Drilling Down Project


Share This

SIGN UP!

Event news, practical tips and techniques to take your email marketing to the next level!
  • This field is for validation purposes and should be left unchanged.