Monday, October 6, 2014 9:00am–9:20am
5 Reasons Unified Marketing is No Longer a Myth
Jay McCarthy , Vice President of Product Marketing, Tealium
For nearly 20 years marketers have struggled to gain a comprehensive multichannel view of their customers so that they can create better user experiences. This presentation will layout some of the challenges that have plagued these efforts and some of the exiting new technologies that are now making it possible to pull together customer data, marketing applications, and cross-functional teams to finally leave the world of analysis and enter the world of action.
Monday, October 6, 2014 10:00am–10:15am
Gold Sponsor Presentation:
Domo: Transform the Way You Manage Business
Chris Wintermeyer, , Chief Advocate, Domo
Today’s business information lives in a mess of disconnected spreadsheets, systems and applications. Domo solves that problem by bringing your business and its data together in one intuitive platform. With Domo, it’s easy to see all the information you care about in one place and use it to make better decisions.
Tuesday, October 7, 2014 8:50am–9:10am
Why Big Data Needs Quality Data
Julien Coquet , VP of Product Management, Hub’Scan Inc.
In this presentation, Julien Coquet from Hub’Scan takes you through analytics and big data pitfalls and how they can be avoided and prevented.
Big Data is driven by multiple, heterogenous sources that hardly ever get checked for quality. This skews reporting and any decision making process linked to underlying data. When digital data points become legion, measurement strategies need to be structured and analytics tags need to be tamed. Julien shares best practices for achieving optimal digital analytics data quality, from tagging strategies to automating quality assurance processes with cutting-edge solutions such as Hub’Scan.