Speakers

Josh serves as VP, Growth at SparkPost. Before the RestEngine team joined Twitter, Josh was the co-founder and CEO of RestEngine where he led the launch of its industry leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.

Vladimir Barash is Director Graphika Labs. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses on deep learning applications of network analysis, detection and deterrence of disinformation operations on networks, and causal mechanisms of large-scale social behavior.

In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.

Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.

Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 28 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Julien is a digital analytics expert, consultant, author and evangelist who now develops Hub’Scan, a SaaS platform for digital analytics data quality and conversion optimisation.

He brings years of experience in analytics implementation to help make Hub’Scan the ultimate quality assurance solution, ensuring that Big Data does not end up being Bad Data.

Learn more about Hub’Scan at http://www.hub-scan.com

With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe's Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe's analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.

Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousand of students to the power of enterprise-level analytics over the past 10 years.

Dykes previous digital marketing experience included including positions at WPP's Blast Radius, Lands' End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Jill Grozalsky is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As Product Marketing Director for the Experience Platform, Jill is responsible for the overall go-to-market strategy, including vision, positioning, and sales enablement.

Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital marketing and analytics. He advises global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters, the ethical use of data and how to grow a data-informed culture.

Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (2006, sold to Cardinal Path in 2013) quality assurance tool, Da Vinci Tools (2017, sold to Supermetrics in 2020) as well as other tools and concepts throughout over thirty years of work experience, including 25 years on the web.

He previously held a leadership position with the award-winning Cardinal Path agency and sat on the board of the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval (2009) where he teaches the fundamentals of digital analytics to Marketing Masters and MBA students, he was Faculty Chair, Digital Marketing & Analytics for SimpliLearn / Market Motive and taught hundreds of students enrolled in UBC's Award of Achievement in Digital Analytics. To this date, he shared his passion at over a hundred conferences across Europe and North America.

Chuck Hemann is currently the Global Digital Analytics Manager for Intel

Over the last 11 years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Before joining Intel, Chuck was Group Director, Analytics for W2O Group where he was responsible for leading teams in New York and London, in addition to key client relationships with P&G, Verizon and Intel.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm's digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World that was released in May 2013. http://amzn.to/UF4qKi

Chuck holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

John Lovett is an analytics thought leader who has dedicated nearly two decades to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies, and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets. Currently, John is the Senior Director of Data Strategy at Search Discovery, Inc.

During the last few years, Progressive Insurance has grown its digital presence and Kaitlin Marvin has been instrumental by leading the digital analytics space for various key areas within the company. Apart from being the Google Analytics account administrator and managing over 20 platforms, she plays a key role in daily data mining activities and problem management. Her skills with tools such as Tableau, R, Hadoop and BigQuery have enabled her to provide quick insights into changing market conditions, which have assisted business leaders in making informed decisions related to various offerings and user interfaces. Her realm of analytics knowledge extends beyond just web and mobile applications, server and client side, and she spends plenty of time teaching Google Analytics and learning new technologies.

Eric is often described as a truly T-shaped analytics employee: with a broad understanding of the digital ecosystem and a very deep expertise in many different data-driven practices. Eric's unique history - starting in Computer Science, migrating to Visual Design and Business Intelligence, growing at a big digital agency, and honing his craft at Search Discovery's analytics-focused agency – gives him a rare perspective on analytics. That rare perspective includes hundreds of happy client projects involving Implementation, Analysis, Reporting, Insights, and Optimization.

Over the past year Eric has doubled-down on his activity in the analytics world – writing blog posts on tactical and strategic topics, sharing ideas and key articles via social networks, and even leading sessions at analytics-focused conferences! You've probably read his posts, made use of his tips and tricks, and hopefully enjoyed his sarcastic yet thought-provoking opinions on analytics and where our booming industry is heading.

For some of Eric's latest submissions to the analytics world, check out the following resources:
www.searchdiscovery.com/satellite/blog/ https://tv.adobe.com/watch/adobe-summit-2014/b2b-analytics-using-postconversion-activities-to-increase-your-profitability/ http://tv.adobe.com/watch/the-power-of-the-digital-self/adobe-partner-day-in-salt-lake-city-2012-breakout-session-2-of-4-the-next-analytics-wave/ twitter.com/ericmatisoff

Russell is a marketing data guy - having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprises. Russell often is a keynote speaker at conferences on marketing data and welcomes to Q&A style format to break open the discussion.

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. After rapid growth it was acquired by Think Parternership in 2006. Rob has been a part of several other successful digital companies over the past 15 years.

Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Machine Learning Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field.

Eric has appeared on Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, Quartz, Salon, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic.

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.

Dr. Beverly Wright brings over twenty years of research, analytics, and insights experience from corporate, consulting and academia to her role at Scheller College of Business. Beverly has worked with both nonprofits and for profit businesses, solving critical business issues through the use of modeling and advanced analytics. In her consultative roles, Beverly has worked with clients to advance the application of analytics and encourage data-driven decisions through analytics and insights.

Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and is actively pursuing CAP certification (Certified Analytics Professional) from INFORMS.

Beverly regularly presents at professional and academic conferences, as well as publishes articles in various business journals.

As Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Jennifer manages and leads a team of analysts supporting the needs across the organization including web, social, mobile and app. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. She’s currently focused on introducing data management and governance principles to improve ability to deliver actionable information from the massive amounts of data collected every day. Bringing almost a decade of experience to the table, Jennifer has worked in a range of positions within Starwood Hotels & Resorts including web analysis, segmentation strategy and online merchandising adding to her knowledge of data across the hospitality industry.