Speakers

Josh serves as VP, Growth at SparkPost. Before the RestEngine team joined Twitter, Josh was the co-founder and CEO of RestEngine where he led the launch of its industry leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.

Vladimir Barash is a Senior Researcher and Engineer at Graphika. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses mainly on the intersection of social media and large-scale social phenomena, ranging from online political activism in Russia to the cross-cultural patterns of emoticon use in Twitter to leveraging social media for the prediction of emergency events.

In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.

Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.

Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at 'what is next?' with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 28 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Julien is a digital analytics expert, consultant, author and evangelist who now develops Hub’Scan, a SaaS platform for digital analytics data quality and conversion optimisation.

He brings years of experience in analytics implementation to help make Hub’Scan the ultimate quality assurance solution, ensuring that Big Data does not end up being Bad Data.

Learn more about Hub’Scan at http://www.hub-scan.com

With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe's Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe's analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.

Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes also has become an effective industry speaker sharing well-received information at events including Shop.org, Adtech, Pubcon and Adobe Summits in the US and Europe. He also interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the Annual Adobe Digital Analytics Competition, which has exposed thousand of students to the power of enterprise-level analytics over the past 10 years.

Dykes previous digital marketing experience included including positions at WPP's Blast Radius, Lands' End, and Microsoft. Dykes earned an MBA from Brigham Young University, where he was a Hawes Scholar. He also earned his BBA (Marketing) degree from Simon Fraser University. In his personal time you can find him blogging on powerpointninja.com and analyticshero.com.

Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, social media strategy, and comprehensive marketing strategies. Currently a marketing strategist at Genuine, Jill develops strategic visions and communication plans focused helping clients through digital transformation and achieving both near-term results and long-term growth from their digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help companies drive personalized digital engagement. Prior to Genuine, Jill led digital maturity campaigns for clients looking to maximize their investments in customer experience management (CXM) platforms at Verndale.

Stéphane Hamel is a seasoned consultant, Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quotedmedia contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.

Chuck Hemann is currently the Global Digital Analytics Manager for Intel

Over the last 11 years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Before joining Intel, Chuck was Group Director, Analytics for W2O Group where he was responsible for leading teams in New York and London, in addition to key client relationships with P&G, Verizon and Intel.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. I also co-chaired the firm's digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World that was released in May 2013. http://amzn.to/UF4qKi

Chuck holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.

During the last few years, Progressive Insurance has grown its digital presence and Kaitlin Marvin has been instrumental by leading the digital analytics space for various key areas within the company. Apart from being the Google Analytics account administrator and managing over 20 platforms, she plays a key role in daily data mining activities and problem management. Her skills with tools such as Tableau, R, Hadoop and BigQuery have enabled her to provide quick insights into changing market conditions, which have assisted business leaders in making informed decisions related to various offerings and user interfaces. Her realm of analytics knowledge extends beyond just web and mobile applications, server and client side, and she spends plenty of time teaching Google Analytics and learning new technologies.

Eric is often described as a truly T-shaped analytics employee: with a broad understanding of the digital ecosystem and a very deep expertise in many different data-driven practices. Eric's unique history - starting in Computer Science, migrating to Visual Design and Business Intelligence, growing at a big digital agency, and honing his craft at Search Discovery's analytics-focused agency – gives him a rare perspective on analytics. That rare perspective includes hundreds of happy client projects involving Implementation, Analysis, Reporting, Insights, and Optimization.

Over the past year Eric has doubled-down on his activity in the analytics world – writing blog posts on tactical and strategic topics, sharing ideas and key articles via social networks, and even leading sessions at analytics-focused conferences! You've probably read his posts, made use of his tips and tricks, and hopefully enjoyed his sarcastic yet thought-provoking opinions on analytics and where our booming industry is heading.

For some of Eric's latest submissions to the analytics world, check out the following resources:
www.searchdiscovery.com/satellite/blog/ https://tv.adobe.com/watch/adobe-summit-2014/b2b-analytics-using-postconversion-activities-to-increase-your-profitability/ http://tv.adobe.com/watch/the-power-of-the-digital-self/adobe-partner-day-in-salt-lake-city-2012-breakout-session-2-of-4-the-next-analytics-wave/ twitter.com/ericmatisoff

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Laura is a proven marketing practitioner, respected consultant and dynamic speaker. Her expertise is helping marketing organization’s transform into high performing centers of excellence. A marketing operations champion and pioneer on the science side of marketing, she is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. Laura has authored three books: Measure What Matters: Reconnecting Marketing to Business Goals and Marketing Metrics in Action. and Gone Fishin': A Guide to Hooking, Keeping, & Growing Profitable Customers. Her marketing leadership roles at Motorola, State Farm, DME Systems, Shushenoff Consulting, and ETI include: Marketing Operations Manager, Customer Loyalty & Experience Architect, Product Marketing Manager, and Customer Relationship Director.

Rob Seolas is a Digital Marketing Veteran, having spent his entire career in the space. He formed one of the first ad programs while still in college. He co-founded iLeadMedia in 2002, which was at the forefront of online lead generation and loyalty programs. After rapid growth it was acquired by Think Parternership in 2006. Rob has been a part of several other successful digital companies over the past 15 years.

Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field.

Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, Quartz, Salon, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic.

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org

Dr. Beverly Wright brings over twenty years of research, analytics, and insights experience from corporate, consulting and academia to her role at Scheller College of Business. Beverly has worked with both nonprofits and for profit businesses, solving critical business issues through the use of modeling and advanced analytics. In her consultative roles, Beverly has worked with clients to advance the application of analytics and encourage data-driven decisions through analytics and insights.

Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and is actively pursuing CAP certification (Certified Analytics Professional) from INFORMS.

Beverly regularly presents at professional and academic conferences, as well as publishes articles in various business journals.

As Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Jennifer manages and leads a team of analysts supporting the needs across the organization including web, social, mobile and app. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. She’s currently focused on introducing data management and governance principles to improve ability to deliver actionable information from the massive amounts of data collected every day. Bringing almost a decade of experience to the table, Jennifer has worked in a range of positions within Starwood Hotels & Resorts including web analysis, segmentation strategy and online merchandising adding to her knowledge of data across the hospitality industry.