Fundamentals of Digital Analytics

June Li
June Li

Founder and Managing Director

ClickInsight

DAA

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Instructor: June Li, Founder and Managing Director, ClickInsight

Boston Workshop Program

Sunday, September 27
Fundamentals of Digital Analytics – full day
Room: Beacon
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Early Bird Price (until 8/14): $950
Regular Price: $1,050
Onsite Price: $1,150

Register Now!

Combo Price: Register for both and get
the second half price

Register for both the Fundamentals of Digital Analytics
and Applying Digital Analytics
Early Bird Price (until 8/14): $1,425
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 20%

What Will You Learn?

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis
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