The Future of Marketing Analytics

What Data Can’t Tell You – Answering The Big “Why?”

Mateusz Waligórski
Mateusz Waligórski

Postgraduate Teacher of User Experience Design

University of Social Science and Humanities (SWPS), Warsaw

Boston Workshop – Wednesday, September 30 – full day – 9:00am to 4:30pm
Room: Cityview 2
User Experience (UX) is no longer an afterthought for the graphic designer. Data can reveal what people do, but not why they do it – and understanding WHY is critical to innovation. While data mining is a part of the process of developing customer intelligence’, human behavior is nuanced and complex, and even a wicked data powerhouse can only provide part of the story.

In this workshop Matt helps you understand and choose qualitative competencies and tools that help you reach organizational goals such as using persona based segments and customer archetypes to humanize quantitative data with needs, motivation and desires for relevant segments. Learn how to get your quantitative and qualitative teams working together to answer the right questions.

Instructor: Mateusz Waligórski , Conversion Specialist, Euro-net & Postgraduate Teacher of User Experience Design, University of Social Science and Humanities (SWPS), Warsaw

YOU’LL LEARN

  • A clear picture of your UX Maturity Level and the UX competencies you need to develop
  • User Experience research methods and tools that supplement data well
  • Multidimensional research triangulation (yes, it’s a thing)
  • When to focus on qualitative research
  • Rich survey solutions including 4Q and NPS using a variety of survey tools
  • Mastering the technology that uncovers psychology

WHO SHOULD ATTEND

This workshop is particularly suitable if you are head of research and development, analytics, marketing or a product owner. Any senior management professional who aims to foster a user-centered culture, wants to widen their knowledge of customers, or would like to introduce user experience research methods and tools to their organization.

Each participant will receive a copy of Steve Krug’s Rocket Surgery Made Easy.

WORKSHOP PRICING

Early Bird – until 8/14
$1,000.00
Regular – until 9/26
$1,100.00
On-Site
$1,150.00

Register Now!

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