Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda At A Glance:
eMetrics Marketing Optimization Summit

Chicago, June 24-27, 2012

Sunday, June 24 - Workshop

9:00-4:30 DAA Base Camp: Introduction to Web Analytics 101 - full day
• June Li, ClickInsight
Room CC20 B & C
9:00-4:30 Road Map to Online Analytics Success
• Stéphane Hamel, Cardinal Path
Room CC21C

Monday, June 25th

8:00-8:55
Registration & Breakfast Room W196
9:00-9:40 Keynote Room W194
Sterne Measures

•Jim Sterne, eMetrics Marketing Optimization Summit
9:40-9:50
Vendor Elevator Pitches Room W194
      
9:50-10:10 Keynote Room W194
Using Behavioral Intent to Drive Consumer Experiences

•Ross Jenkins, RAPP Los Angeles
10:10-10:30
Diamond Sponsor Presentation Room W194
Managing Forward: Analytics For Today's Multi-Channel, Multi-Device Consumer
• Larry Freed, ForeSee
10:30-11:10
Break/Exhibits open Room W196
Tracks Strategy Room W194
Moderator: Terry Cohen
Tactics Room W192C
Moderator: Jennifer Veesenmeyer
11:10-11:50 Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Cardinal Path
Keys to Keyword Analytics
• Barbara Coll, Webmama.com Inc.
• Dana Todd, Performics
11:50-1:30
DAA
Lunch Room W196 / DAA Industry Meeting Room W194
1:30-2:00 Keynote Room W194
Delivering Relevant Multi-Channel Experiences to Drive Business Results. The Marketing Optimization Story at American Express

•Paula Despins, American Express
•Lisa Sheth, Accenture
2:00-2:45
Roundtable Discussion Room W194
Roundtable Discussion 5 Top Problems in Marketing Analytics
2:45-3:15
Break/Exhibits Room W196
Tracks Strategy Room W194
Moderator: Terry Cohen
Tactics Room W192C
Moderator: Jennifer Veesenmeyer
3:15-3:55 Configuring the Analytical Mind
•Juan Manuel Damia, SocialMetrix
Social KPIs & the New Age of Data-Driven Community Management
•Marty Weintraub, President, aimClear
4:00-4:40 Engagement in Public Media: PBS and
NPR Case Studies

•Amy Sample, Public Broadcasting Service
• Sondra Russell, NPR
Next-Level Facebook Case Study
•Bill Bruno, Stratigent
4:45-5:10 Keynote Room W194
Through the Looking Glass

•Elisabeth Fosslien, Arc Worldwide
5:10-5:30 Keynote Room W194
Building Data Driven Programs

•Christopher Blaydon, Digitas
5:30-7:30
Exhibit Hall Reception / WEB ANALYTICS WEDNESDAY Reception Room W196

Tuesday, June 26th

8:00-9:00
Registration & Breakfast Room W196
9:00-9:10 Welcome Room W194
9:10-9:50 Keynote Room W194
Speaking Truth to Power in Their Own Language
• Dr. Don Schultz, Northwestern University and Agora, Inc.
9:50-10:00
Platinum Sponsor PresentationRoom W194
How Analytics Have Turbo Charged Business Results at wehkamp.nl
• Erik van Houwelingen, wehkamp.nl
• James Burke, IBM
IBM
10:00-10:05
Gold Sponsor Presentation Room W194
That's What She Said!
• Jonathan Levitt, opinionlab
Opinion Lab
10:10-10:40
Exhibit Hall/Break Room W196
Tracks Strategy Room W194
Moderator: Scot Wheeler
Tactics Room W192C
Moderator: Andrew Janis
10:40-11:25 The Biggest Loser-Proven Fitness Techniques to get Your Analytics Strategy into Shape
•Adam Greco, Web Analytics Demystified
Data Delving at Dell, Personalization, Targeted Experience and the Voice of the Customer
•Chauncy Cay Ford, Dell
•Yuan Wright, Dell
11:30-12:15 Social Listening: Putting What You Can Measure to Work
•Christina Mannarino, Performics
Optimizing Marketing Intelligence through Integration
•Duran Inci, Optimum7
12:15-1:30
Exhibit Hall Lunch Room W196
1:30-2:00 Keynote Room W194
Social Media ROI

•Chris Brogan, Hyatt Corporation
•Michael Wolfe, the Worth (BBDO)
Tracks Strategy Room W194
Moderator: Scot Wheeler
Tactics Room W192C
Moderator: Andrew Janis
2:05-2:45 Smarter and Faster: Optimizing the Optimization Process
•Brooks Bell, Brooks Bell
• Brian Shampnois, Brooks Bell
Digital Analytics Automation
•Mark Ruzomberka, Comcast Sportsnet
2:45-3:15
Exhibit Hall/Break Room W196
3:15-4:00 Analytics Evolution - Are We There Yet?
•John Lovett, Web Analytics Demystified
The Analytics Exchange-Building the Community
•Wendy Greco, Analysis Exchange
•Joan Cole
•Amy Sample, Public Broadcasting Service
•Matt Sussman, Roundarch
4:10-4:45 Keynote Room W194
A Few Sterne Questions

•Jim Sterne, eMetrics Marketing Optimization Summit

Wednesday, June 27 - Workshops

9:00-4:30
DAA Base Camp: Applying Web Analytics 102 - full day Room CC21A
• Jim Novo, The Drilling Down Project
9:00-4:30 Pimp Your Reports Room CC21B
•Jennifer Veesenmeyer, Stratigent
Share |

Expo Hall Hours
Monday, June 25
8:00am - 7:30pm


Tuesday, June 26
8:00am - 4:30pm


Co-Located with eMetrics:

Conversion Conference Predictive Analytics World

Lifetime Association Sponsor

Digital Analytics Association

2012 SPONSORS


Diamond

Foresee Results

Platinum

IBM

Gold

opinionlab

Silver

HubSpot

Bronze

Cognizant Tagman UBC UCIrvine Extension

Newcomers Pavilion

Bright Tag iDashboards IQ Work Force numeric quantivo

Lanyard Sponsor

Observepoint

Video

Video opens in a new window.

Sponsor This Summit