Monday, June 25th • 9:40-9:50AM
Monday, June 25th • 10:10-10:30AM • DIAMOND SPONSOR PRESENTATION
Larry Freed, President and CEO, ForeSee
The rapidly emerging use of mobile phones and tablets has accelerated the multi-channel and multi-device behavior of consumers. This has made it now more daunting for organizations to understand and improve the customer experience as a whole by analyzing behavioral data by channel or device. In many cases, the often relied upon “traditional” behavioral metrics have become inconclusive and misleading. Learn how to evolve your analytics and measure the customer experience in today’s changing environment. Use the insights and intelligence gained from your analytics to manage your business forward.
TUESDAY, JUNE 26 • 9:50-10:00AM • PLATINUM SPONSOR PRESENTATION
Erik van Houwelingen, Web Analyst, wehkamp.nl
James Burke, North American EMM Sales Executive - SaaS Specialist, IBM
In the hands of the award winning team at wekkamp.nl (the Netherlands' largest distance retailer), analytics have driven astonishing marketing results. Learn how wehkamp.nl has taken analytics beyond dashboards to boost success of email, display ads and much more.
TUESDAY, JUNE 26 • 10:00-10:05AM • GOLD SPONSOR PRESENTATION
Jonathan Levitt, Chief Marketing Officer, opinionlab
In today's digital age, word of mouth spreads faster than a Facebook like. A single piece of negative feedback can spark a million youtube hits, damaging your brand forever. When you open up direct channels with your customers you capture feedback in real-time. When you capture feedback in real-time, you send a message that you care what your customer has to say to you – and you mitigate the risk that said feedback would be screamed from the social mountain top.
TUESDAY, JUNE 26 • 10:05-10:10AM • GOLD SPONSOR PRESENTATION