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DAA Base Camp Workshop
Chicago, Wednesday, June 27th, 2012

Applying Web Analytics 102 - full day

Registration Form

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Chicago Workshop Program: June 27th , 2012
Applying Web Analytics 102 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000

Combo Price: Register for both, get the second half price
Register for both the Intro to Web Analytics 101 and Web Analytics 102
Regular Price: $1,350
Promotions and Discounts: DAA Members save 20%
Venue: Hyatt Regency McCormick Place
2233 South Martin L. King Drive
Chicago, Illinois

What Will You Learn?

Applying Web Analytics 102 - full day

Braden Hoeppner, Vice President, Web Sales, Coastal Contacts

Braden is a proven website strategist and marketer. Prior to joining Coastal Contacts, Braden held roles in vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. Braden is an expert in Web Analytics and conversion optimization and has spoken on the topic at many conferences. Braden has a unique interest in the use of widgets and "free social tools". He understands the importance of moving fast in an online world and being first to adapt to new technologies. Braden took the lead role in developing Coastal Contacts "virtual mirror", a flash-based application that allows customers the ability to upload a photo and "try-on" glasses in a virtual environment and share this photo across social platforms. Braden holds a Bachelor Degree and Certificate of Community Economic Development from Simon Fraser University.

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

Take advantage of early bird prices.

Registration Form

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit


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