DAA Base Camp Workshop 101

DAAChicago, Monday, June 10, 2013
Introduction to Web Analytics 101 – full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Chicago Workshop Program: Monday, June 10 (full day)
Introduction to Web Analytics 101 – full day
9:00am to 4:00pm – Includes lunch and two 15-minute breaks
Room: W187A
Regular Price: $1,050
Onsite Price: $1,150
Combo Price: Register for both, and save up to $500
Register for both the Intro to Web Analytics 101 and
Web Analytics 102
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 20%
Venue: Chicago
McCormick Place – West Building
2301 S. Lake Shore Drive
Chicago, Illinois 60616

What Will You Learn?

Introduction to Web Analytics 101 – full day

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis


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