Speakers

Feras Alhlou
Feras Alhlou

Principal Consultant/Co-Founder

E-Nor

Feras Alhlou is Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25), which has achieved multiple Google qualifications including Google Analytics Certified Partner. He is a speaker at industry conferences including SES, SMX, eMetrics and Google Analytics User Events (GAUGE), and has traveled the globe educating businesses and consultants on digit analytics and digital marketing. Feras is a co-chair of the DAA, serves on the examination sub-committee and is a Certified Web Analyst.


Gary Angel
Gary Angel

CEO

Digital Mortar

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.


Chris Baird
Chris Baird

Vice President of Marketing

ObservePoint

Chris Baird is an accomplished professional with nearly 15 years of experience in digital and demand marketing. Through his experience he has gained in depth knowledge about web and mobile analytics.

He is currently serving as Vice President of Marketing at a VC backed SaaS company that offers an enterprise Data Governance solution to some of the world's largest brands. Customers include AmericanExpress, Adidas, Marriott and NBC.


Andrew Duffle
Andrew Duffle

Director of Analytics and Business intelligence

APMEX

Andrew Duffle is the Director of Analytics and Business intelligence at APMEX, Internet Retailers #46 and #1 specialty retailer. He leads a team of data science and marketing professionals that are responsible for all analytics and data applications for APMEX and subsidiaries. He is an applied big data evangelist and has worked on projects ranging from website personalization to fraud detection for the ecommerce industry. He takes every opportunity to promote and teach companies about leveraging data in their day to day decision making.

Joseph Ebbeler
Joseph Ebbeler

Manager, Digital Analytics & Insights

Abbott Nutrition

Joe has over 10 years’ experience in digital marketing, CRM, and analytics. He currently provides digital analytical leadership across all business units within the Nutrition division of Abbott in the U.S. including; Web, mobile, social, search, paid media, and mobile applications. Joe is responsible for developing digital best practices, analytics training and informing digital marketing strategy with actionable insights tied to business objectives.


Lee Feinberg
Lee Feinberg

Founder and President

DecisionViz

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.


Matt Gershoff
Matt Gershoff

Cofounder

Conductrics

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.


Adam Greco
Adam Greco

Senior Partner

Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.


Bhuvaneshwari Krishnamurthi
Bhuvaneshwari Krishnamurthi

Software Engineer 2

Microsoft

Bhuva has been working with Microsoft for the past 10 years. Bhuva has a broad set of experience ranging from working on developer tools like Visual Studio Unit Test framework to NuGet and cloud based big data solutions. Recently Bhuva has been focusing on Azure Stream Analytics which is part of the Big Data offering from Microsoft Azure. She holds a Bachelors in Information Technology.

Dylan Lewis
Dylan Lewis

Analytics Evangelist

Intuit

Dylan Lewis is the Analytics Evangelist@Intuit. He is focused on helping Intuit analysts be able to do the best work of their lives by ensuring that tools, systems, and processes have analytics requirements from the start.  Dylan was the Director of Experimentation at TurboTax.com, leading the testing program for 12 tax seasons. Dylan joined Intuit in 2005 after working at Visual Sciences. He earned his Bachelor's in Psychology from UC Santa Cruz, and a Master's in I/O Psychology from SDSU.


June Li
June Li

Founder and Managing Director

ClickInsight

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.


Massimo Mascaro
Massimo Mascaro

Chief Data Scientist

Intuit

Massimo Mascaro is a Sr. Data Scientist in the Intuit Consumer Tax Group where he leads the Data Science&Data Architecture team, overseeing data science projects between both online and offline analytics. Prior to intuit Massimo worked for The Intellisis Corporation, leading the R&D team where he developed and patented algorithms for robust speech segmentation. Prior to that Massimo was a Microsoft, in the Bing Core Ranking team where he lead the data science team responsible for personalized web ranking. Before Bing, Massimo has been a Technical Program Manager and Architect for In the Technical Computing division of Microsoft, where worked on .NET Framework Parallel and Distributed programming extensions. Ahead of his Microsoft tenure, Massimo founded and lead a small startup in Italy that specialized in OCR for large financial customers. In his early career Massimo has been a PostDoc and Lecturer at the University of Chicago, doing research on Recurrent Neural Networks, Computer Vision and biological models of the brain visual cortex. Massimo has a PhD in Neuroscience and a Master in Theoretical Physics, both from the University of Rome, Italy.

Tom Miller
Tom Miller

Analytics Practice Lead

Digital Surgeons

Tom Miller is the analytics practice lead at Digital Surgeons, focused on enabling positive outcomes for his clients and their customers with data. Tom began his career in digital analytics nearly twenty years ago as a researcher in a human-computer interface laboratory and has since worked within companies ranging from single-employee startups to the Fortune 50 as a technologist, analyst, group leader, executive, and now as an agency consultant. Tom co-hosts Measured Direction, an audience-driven podcast that provides practical advice about topics related to digital analytics.

Dave Norton
Dave Norton

Ph.D., Founder and Principal

Stone Mantel & the Digital Collaboratives

Dave Norton is Founder and Principal of Stone Mantel a world leading boutique insights consultancy and of the Digital Collaboratives. Internationally recognized as the thought leader on meaningful brand experiences, Norton has lectured at Harvard, Columbia Business School and at Fortune magazine's annual summits. Since 2005, Stone Mantel has guided hundreds of brand experience leaders in creating meaningful multichannel brand experiences. Dave founded the Digital Collaboratives in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. Because of his research and thought leadership, he is one of the youngest recipients of Brigham Young University's highest award for honored alumni.

Jim Novo
Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.


Chidi Nweke
Chidi Nweke

Director / Head, Web Analytics & Optimization

Sears

Chidi Nweke is the Head of Web Analytics and Optimization at Sears Holdings Corporation. In this capacity, he's responsible for providing actionable insight on customer engagement across all digital platforms on the Sears and Kmart properties. Key areas of responsibilities includes Site Analytics, digital measurement design/implementation and Testing/Optimization efforts. Chidi has spent the last 14 years in the analytics space, in functions ranging from Business Intelligence, Sales/Demand Planning & Forecasting, Pricing Analytics and Digital Analytics. The last 10 years has been in the online space helping major eTailers better understand how customers are engaging with their digital properties and how that translates to value both for their customers and the organization. Chidi holds a BBA in Finance from Georgia State University and an MBA in Marketing and Ecommerce from Wake Forest University.

Peter Sanborn
Peter Sanborn

Director of Analytics

Danaher Corporation

Peter Sanborn is the Director of Analytics for the Danaher Corporation, a $20B Fortune 500 Company. In this role he leads a team focused on improving sales and marketing with data. He has more than 15 years of experience managing analytics teams in large enterprise environments. Peter has a passion for helping companies understand how to use data to positively impact the customer experience and the bottom line. Prior to Danaher, Peter was the Director of Web Analytics at Microsoft where he managed analytics for the 10th most popular website in the world: Windows.com. Peter is also a former Board Member and Past President of the Digital Analytics Association.

Jim Sterne
Jim Sterne

Founder

Marketing Analytics Summit

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--


Ram Subramanian
Ram Subramanian

Director Customer Experience Strategy & Analytics

Discover Financial Services

Based at Discover's headquarters in the northern suburbs of Chicago, Ram Subramanian heads Discover credit card's customer service planning & analysis efforts. In this role, Ram focuses on leveraging data to make it easy for customers to service in channel of their choice, improve customer engagement and reduce operational expenses. Prior to joining Discover, Ram spent several years working in the airline industry as well as in engineering consulting. In addition to his professional career, Ram is passionate about volunteering and giving back to his community. He currently serves as a board member for the American Brain Tumor Association which is headquartered in Chicago. Ram holds a master's degree in mechanical engineering from Michigan State University and an MBA in operations from Arizona State University.

Adrian Vender
Adrian Vender

VP, Digital Marketing

Remark Media

Adrian Vender brings over 12 years of digital analytics experience to Internet Marketing Inc. As a seasoned, industry-recognized marketing strategist, he provides a heavy emphasis on digital/interactive marketing and analytics. Adrian enjoys merging a highly operational and technical background with a passion for results-driven marketing campaigns. He also has a love for teaching and mentoring, which involves speaking at industry conferences and educating people in the office. Adrian loves utilizing his expertise in marketing and business operations to drive brand awareness and revenue growth.

He is responsible for developing and optimizing marketing and branding campaigns across digital marketing including paid and organic search, display, social media, and email, as well as field marketing and corporate communication channels. Adrian is devoted to developing highly-engaging storytelling through web and interactive media.


Charlotte Whitmore
Charlotte Whitmore

Chief Brand Strategist

Analytics Pros

Charlotte Whitmore, co­founded Analytics Pros in February 2009. She oversees the strategic direction, vision, and culture of the Seattle­based, digital analytics company. With approximately 45 employees in Seattle, San Francisco, LA, and New York; Analytics Pros is the leading US market choice as a digital analytics partner, paving the way for how we will use digital analytics in the future. Whitmore is particularly interested in how to attract and build up Millennials to be excellent team members. She speaks on this subject, sharing how her young company has created a culture where Millennials work hard and last in their roles. A native of the East Coast, Whitmore travelled west and earned her B.S. Degree in Nursing from Seattle Pacific University in 2007. She is married and has four children.

Tim Wilson
Tim Wilson

Senior Director of Analytics

Search Discovery

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.


Amber Zaharchuk
Amber Zaharchuk

Senior Manager of Digital Analytics

MaassMedia

Amber Zaharchuk is a Senior Manager of Digital Analytics at MaassMedia, a boutique digital analytics consulting firm focused on analytics implementations, testing, training and analysis. Her experience as a digital analytics professional spans a number of different industries, including news & media, health information, federal government, telecommunications, and sports. She manages the ESPN implementation project for MaassMedia and specializes in mobile implementation and testing. Her analysis and implementation work was featured at the Digital Analytics Association's DC and Philadelphia Symposiums and Medicine 2.0 conference as well as in the Genetics in Medicine and Applied Marketing Analytics journals.

Carl Zuhl
Carl Zuhl

Strategy Designer

Business Models Inc.

Carl is a Strategy Designer at the Business Models Inc. Chicago office. He works with clients of various sizes at the enterprise, business, and functional levels. His focus is on innovative business and strategy design to translate collaborative insights into actionable solutions. He guides clients to create a vibrant, growing company by facilitating conversation across the organization that leads to bold thinking. Pushing them outside their comfort zone to build-up unique and different ideas, he directs clients into another way of thinking about business, driving to improve future results.

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