Lifetime Association Partner
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has nearly 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.
Amplitude is the only analytics platform that allows anyone at your company to understand user behavior in just a few clicks. We help you identify the behaviors that lead to retention, engagement, and revenue, providing a full picture of cross-platform user activity.
With Amplitude, insights are easy to access so that you can create a culture of data and enable everyone at your company to make informed decisions. Today, Amplitude helps thousands of companies, including Intuit, Square, QuizUp, and YellowPages, understand their users and build better products.
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Heap is an analytics platform which helps companies make better business decisions based on retroactive insights derived from their users’ actions. Heap automatically captures every swipe, click, tap or form submission. As a result, Heap is the single source of truth for data-driven organizations looking to increase conversion, decrease abandonment, easily segment users, improve retention, and completely remove tagging from analytics. Available for iOS and web, Heap can be installed in less than 5 minutes and start delivering valuable insights instantly. Over 3,000 companies use Heap today including Intuit, AdRoll, Zendesk, Macy’s and Optimizely; check out the fastest growing analytics startup in the industry at www.heapanalytics.com.
TMMData is a leading provider of flexible data management solutions and software that enables organizations of all sizes, from mid-level to enterprise-scale, to easily access, integrate, standardize, analyze, mobilize, and visualize data from nearly any source. TMMData’s software drives nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating productivity-sapping data integration tasks. A spectrum of technology users can customize functioning data delivery methods for any system output in personalized data views with TMMData’s unique platform, which eclipses the processing capabilities of extract, transform and load (ETL) systems and the accessibility of online data management systems. TMMData puts the ability to transform data into knowledge at the fingertips of nearly anyone in an organization, from analysts to C-suite executives.
TMMData’s clients represent a range of industries and include Comcast, FedEx, St. Jude Children’s Research Hospital, Royal Caribbean, T-Mobile, and Penn State University.
One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, contextualised and actionable information. Scalable and completely modular, AT Internet’s offering adapts to businesses in all industries: e-commerce, media, finance/banking, corporate and institutions. Easy-to-use and accessible to all individuals within a company, these solutions help address the challenges facing both novices and experts in digital analytics and data mining. The power of AT Internet’s Analytics Suite and the quality of its services (consulting, training and support) are recognised worldwide. AT Internet counts more than 3,800 customers around the globe, in all industries. With more than 200 employees, the group is present in 32 countries via its customers, subsidiaries and partners.
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,200 graduates from 40 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.extension.uci.edu.
CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.
Data Informed is the leading resource for business and IT professionals looking for news, in-depth case studies, expert insight, best practices, and product analyses to plan and implement their data analytics and management strategies. Data Informed gives decision makers perspective on how they can apply big data concepts and technologies to their business needs. With original insight, ideas, and advice, we also explain the potential risks and benefits of introducing new data technology into existing data systems.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine keeps professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Focused on digital content and the business models that surround it, EContent magazine keeps C-level executives, content managers, and content marketers and strategists ahead of the curve, so that they can maximize their investment in digital content. EContent covers the people, products, and services that make content happen!
PPC, Conversion Optimization and Analytics Consulting