Co-Founder and Chief Data Scientist
Dean Abbott is Co-Founder and Chief Data Scientist of SmarterHQ, and President of Abbott Analytics, Inc. in San Diego, California. Mr. Abbott is an internationally recognized data mining and predictive analytics expert with over two decades of experience applying advanced data mining algorithms, data preparation techniques, and data visualization methods to real-world problems, including fraud detection, risk modeling, text mining, personality assessment, response modeling, survey analysis, planned giving, and predictive toxicology.
Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014) and co-author of IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a highly-regarded and popular speaker at Predictive Analytics and Data Mining conferences and meetups, and is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate as well as the UCSD Data Mining Certificate programs.
He has a B.S. in Mathematics of Computation from Rensselaer (1985) and a Master of Applied Mathematics from the University of Virginia (1987).
Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Business Development Executive
Mariia is a Business Development Executive at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager. Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.
Ed’s passion is turning data into knowledge. As the leader of Napkyn's Analyst Team with more than seven years of experience in marketing and financial data analysis, Ed is responsible for driving the strategic direction behind some of our largest and most complex programs. By partnering with a client's leadership team, Ed provides consultation and strategic direction, data analysis services, executive dashboards and other visualizations, and reporting deliverables in an ongoing and ad-hoc fashion. While his expertise is focused on digital measurement for eCommerce businesses, he draws expertise from a background in economics, mathematics, and statistical research. His additional fields of interest include finance, music, pattern analysis, econometrics, global economics, politics, and history. Skills include: digital analysis, business analysis, financial analysis, web analytics technology, ecommerce, google analytics, Omniture, Coremetrics, attribution modelling, Tableau, and online advertising.
Head of Customer Experience and Experimentation
Co-Founder & CEO
Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is one of the leading experts globally in Conversion Optimization. The business processes that he developed, including the WiderFunnel LIFT Framework™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.
Yamaha Corporation of America
Mike Harmanos is a Marketing Analyst with Yamaha Corporation of America. Mike analyzes, reports, and provides insight for a host of digital platforms for Yamaha Music USA. Mike focuses on optimization of data collection, data point establishment and measurement in the customer journey, segmentation by customer type and purpose, and developing a unified framework for measuring and optimizing campaigns. Mike is a 3 year member of the Digital Analytics Association. He lives in Southern California with his wife, Jennifer, and their precocious, amazing 8 year old son.
Israel is a business intelligence and analytics enthusiast. He develops sales and donation campaigns using fun stuff like marketing automation, predictive analytics, data mining, churn risk analysis, personalization, competitive intelligence and donor intelligence (and competitive donor intelligence).
He is a senior consultant at Archetype Consulting in Boston Massachusetts and a die-hard Seahawks fan (and masochist) and has worked for 16 years as a web designer/developer for companies ranging from fortune-100 companies to small startups. Beyond all this, he is passionate about international poverty relief and teaches web development and entrepreneurship to students in Kenya (http://bit.ly/learnToEarn).
Founder and Managing Director
June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.
Brian Massey is the Conversion Scientist™ and he has the lab coat to prove it. He founded Conversion Sciences in 2007, one of the first agencies focused exclusively on website optimization.Brian has learned what works on the web through thousands of website tests. He has seen it all.Brian has a rare combination of interests, skills and experience. His 20 years as a computer programmer, corporate marketer and entrepreneur attest to it.Author of the Amazon Marketing best-seller, Your Customer Creation Equation, Brian trains marketing teams at companies like IBM.He has spoken at UT Austin, Texas A&M, and Baylor. He presents at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute and InfusionCon. When Brian isn’t busy finding conversion increases for clients, you’ll find him writing and speaking at the world’s leading optimization and growth events.He created the highly regarded “The Conversion Scientist” blog, and has columns at online magazines such as ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
Head of User Acquisition
JD Prater is a growth marketer at heart with a savvy understanding of how people use and move between online platforms. His expertise is in deploying integrated digital marketing strategies to successfully attract,
engage and convert audiences. He currently lives in San Francisco with his wife and two dogs.
Head of Enterprise Web Analytics and Digital Intelligence
Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard's enterprise digital intelligence program and has since built and managed the firm's Digital Intelligence Center of Excellence. Rusty's expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves on the Digital Analytics Association's (DAA) Executive Board of Directors and is a member of the DAA's Corporate Membership Advisory Council.
He was an early member of AdMonsters and served on the IAB Ad Ops Council for many years. In 2012, Ben founded the NY Yield Meetup to connect professionals and industry reporters seeking to learn more about the dynamic field of yield management.
Director of Insight and Analytics
Andrew Richardson has spent more than a decade helping clients increase ROI with data-driven marketing strategy and analytics implementations spanning multiple verticals.
Andrew began his career as a women's volleyball coach at Notre Dame and UPenn. From there, he transitioned into educational and digital analytics at The College Board, eventually moving on to help grow digital strategy and marketing analytics at Pointroll for companies such as CVS, Toys-R-Us, Yahoo!, Toyota and Audi. He also spent time at the WPP-owned pharmaceutical marketing agency, Communications Media, Inc. (CMI), where he provided analytics, strategy and thought leadership for companies such as Biogen, Johnson & Johnson, and Eisai. Prior to coming to Elite SEM, Andrew was the Senior Director of Analytics for Delphic Digital in Philadelphia, working with companies like American Standard, Carolina Panthers, Sunrise Senior Living and Comcast, helping lead their digital marketing analytics strategy, tool evaluation, testing, and optimization.
Andrew is currently the Director of Insight and Analytics for Elite SEM, a 175 person, award winning, performance-driven digital marketing agency. Andrew’s team helps develop and execute analytics strategic plans for clients and internal teams, as well as overseeing Data Engineering, BI, Reporting, and CRO.
Senior Director, Digital Analytics
Public Broadcasting Service
Ken is the US lead Analytics Architect for Dataiku. He is a reformed academic economist who likes to empower customers to solve problems with data. Ken’s primary passion is teaching and explaining. He likes to simplify and tell stories.Ken has spent time in academia (Middle Tennessee State University, U of Cincinnati, Boston College) consulting (Deloitte) and software development (SAS, H2O). He has a Ph.D. in Economics from the University of Kentucky in Lexington and his work on price optimization has been published in peer-reviewed journals.
Marketing Analytics Summit
Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--
Head of Voice of Customer Analytics
Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
VP, Digital Marketing
Adrian Vender brings over 12 years of digital analytics experience to Internet Marketing Inc. As a seasoned, industry-recognized marketing strategist, he provides a heavy emphasis on digital/interactive marketing and analytics. Adrian enjoys merging a highly operational and technical background with a passion for results-driven marketing campaigns. He also has a love for teaching and mentoring, which involves speaking at industry conferences and educating people in the office. Adrian loves utilizing his expertise in marketing and business operations to drive brand awareness and revenue growth.
He is responsible for developing and optimizing marketing and branding campaigns across digital marketing including paid and organic search, display, social media, and email, as well as field marketing and corporate communication channels. Adrian is devoted to developing highly-engaging storytelling through web and interactive media.
As President of Evolytics, Carey provides strategic leadership across Evolytics' operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands, including Intuit, Sephora, Kroger, Hallmark, Dr Pepper Snapple Group, Williams-Sonoma Inc., The National Cancer Institute and many more.
Evolytics is evolving analytics in support of initiatives that span the data lifecycle, with capabilities that include Measurement Strategy & Planning, Data Audits, Analytics Implementation Services, Data Engineering, Reporting & Analysis, Data Visualization, Testing & Optimization, Predictive Analytics and Customized Training.
Carey has been recognized by the Kansas City Business Journal's Women Who Mean Business, has been named as an honoree in the Kansas City Techweek 100, is a long-time member of the Digital Analytics Association and speaks at digital analytics conferences worldwide.
Senior Director of Analytics
Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.
Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.
Director, Digital Analytics Excellence
Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.