Speakers

Dean Abbott
Dean Abbott

Co-Founder and Chief Data Scientist

SmarterHQ

Dean Abbott is Co-Founder and Chief Data Scientist of SmarterHQ, and President of Abbott Analytics, Inc. in San Diego, California. Mr. Abbott is an internationally recognized data mining and predictive analytics expert with over two decades of experience applying advanced data mining algorithms, data preparation techniques, and data visualization methods to real-world problems, including fraud detection, risk modeling, text mining, personality assessment, response modeling, survey analysis, planned giving, and predictive toxicology.

Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014) and co-author of IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a highly-regarded and popular speaker at Predictive Analytics and Data Mining conferences and meetups, and is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate as well as the UCSD Data Mining Certificate programs.

He has a B.S. in Mathematics of Computation from Rensselaer (1985) and a Master of Applied Mathematics from the University of Virginia (1987).


Gary Angel
Gary Angel

CEO

Digital Mortar

Considered one of the leading digital measurement experts in the world, Gary Angel sold his 16-year-old consultancy to EY where he headed up their Digital Analytics Practice. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary has published more than twenty whitepapers on advanced digital analytics practice and is a sought after speaker at industry events. Today, Gary is CEO at start-up Digital Mortar, applying online analytics to in-store behavior.


Anil Batra
Anil Batra

Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.


Mariia Bocheva
Mariia Bocheva

Head of Sales and Marketing

OWOX

Coming Soon!


Ed Finn
Ed Finn

Analysis Manager

Napkyn Inc.

Ed’s passion is turning data into knowledge. As the leader of Napkyn's Analyst Team with more than seven years of experience in marketing and financial data analysis, Ed is responsible for driving the strategic direction behind some of our largest and most complex programs. By partnering with a client's leadership team, Ed provides consultation and strategic direction, data analysis services, executive dashboards and other visualizations, and reporting deliverables in an ongoing and ad-hoc fashion. While his expertise is focused on digital measurement for eCommerce businesses, he draws expertise from a background in economics, mathematics, and statistical research. His additional fields of interest include finance, music, pattern analysis, econometrics, global economics, politics, and history. Skills include: digital analysis, business analysis, financial analysis, web analytics technology, ecommerce, google analytics, Omniture, Coremetrics, attribution modelling, Tableau, and online advertising.


Kuntal Goradia
Kuntal Goradia

Head of Customer Experience and Experimentation

PayPal

Kuntal Goradia serves as Head of Customer Experience Analytics and Experimentation at PayPal. Prior to that she founded ZD Analytics consulting firm specialized in building analytics insights and platforms for various leading companies in retail, travel, ticketing, education, financial industries. She has track record of building data products and creating business value, better user experience using insights via analytics.

Chris Goward
Chris Goward

Co-Founder & CEO

WiderFunnel Marketing

Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is one of the leading experts globally in Conversion Optimization. The business processes that he developed, including the WiderFunnel LIFT Framework™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.


Adam Greco
Adam Greco

Senior Partner

Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.


Mike Harmanos
Mike Harmanos

Marketing Analyst

Yamaha Corporation of America

Mike Harmanos is a Marketing Analyst with Yamaha Corporation of America.  Mike analyzes, reports, and provides insight for a host of digital platforms for Yamaha Music USA.  Mike focuses on optimization of data collection, data point establishment and measurement in the customer journey, segmentation by customer type and purpose, and developing a unified framework for measuring and optimizing campaigns.  Mike is a 3 year member of the Digital Analytics Association.  He lives in Southern California with his wife, Jennifer, and their precocious, amazing 8 year old son.  


Israel Kloss
Israel Kloss

Senior Consultant

Archetype Consulting

Israel is a business intelligence and analytics enthusiast. He develops sales and donation campaigns using fun stuff like marketing automation, predictive analytics, data mining, churn risk analysis, personalization, competitive intelligence and donor intelligence (and competitive donor intelligence).



He is a senior consultant at Archetype Consulting in Boston Massachusetts and a die-hard Seahawks fan (and masochist) and has worked for 16 years as a web designer/developer for companies ranging from fortune-100 companies to small startups. Beyond all this, he is passionate about international poverty relief and teaches web development and entrepreneurship to students in Kenya (http://bit.ly/learnToEarn).



June Li
June Li

Founder and Managing Director

ClickInsight

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

Brian Massey
Brian Massey

Conversion Scientist

Conversion Sciences

Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization. Brian has learned what works on the web through thousands of website tests. He has seen it all. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the art and science of finding more online revenue without paying for more traffic. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon.

Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.

JD Prater
JD Prater

Head of User Acquisition

AdStage

JD Prater is a growth marketer at heart with a savvy understanding of how people use and move between online platforms. His expertise is in deploying integrated digital marketing strategies to successfully attract,
engage and convert audiences. He currently lives in San Francisco with his wife and two dogs.


Rusty Rahmer
Rusty Rahmer

Head of Enterprise Web Analytics and Digital Intelligence

Vanguard

Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard's enterprise digital intelligence program and has since built and managed the firm's Digital Intelligence Center of Excellence. Rusty's expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves on the Digital Analytics Association's (DAA) Executive Board of Directors and is a member of the DAA's Corporate Membership Advisory Council.


Benjamin Reid
Benjamin Reid

CEO

Elasticiti

As founder and CEO of Elasticiti, Ben draws on two decades of trailblazing experience in data and ad operations to guide development of custom data solutions for online media clients. After graduating from Boston University with a BA in English Literature, Ben made paths where none yet existed. As ad operations director for Uproar, Ben built a proprietary Telnet-connected ad server hosted in Hungary. He went on to oversee more than 7 years of growth in sales operations at About.com, to create the Online Ad Reporting XML data exchange adopted by the Interactive Advertising Bureau for its e-business initiative, and to grow DMP and cooperative business as a GM at Nielsen company eXelate.

He was an early member of AdMonsters and served on the IAB Ad Ops Council for many years. In 2012, Ben founded the NY Yield Meetup to connect professionals and industry reporters seeking to learn more about the dynamic field of yield management.

Andrew Richardson
Andrew Richardson

Director of Insight and Analytics

Elite SEM

Andrew Richardson has spent more than a decade helping clients increase ROI with data-driven marketing strategy and analytics implementations spanning multiple verticals. 


Andrew began his career as a women's volleyball coach at Notre Dame and UPenn. From there, he transitioned into educational and digital analytics at The College Board, eventually moving on to help grow digital strategy and marketing analytics at Pointroll for companies such as CVS, Toys-R-Us, Yahoo!, Toyota and Audi. He also spent time at the WPP-owned pharmaceutical marketing agency, Communications Media, Inc. (CMI), where he provided analytics, strategy and thought leadership for companies such as Biogen, Johnson & Johnson, and Eisai. Prior to coming to Elite SEM, Andrew was the Senior Director of Analytics for Delphic Digital in Philadelphia, working with companies like American Standard, Carolina Panthers, Sunrise Senior Living and Comcast, helping lead their digital marketing analytics strategy, tool evaluation, testing, and optimization.


Andrew is currently the Director of Insight and Analytics for Elite SEM, a 175 person, award winning, performance-driven digital marketing agency. Andrew’s team helps develop and execute analytics strategic plans for clients and internal teams, as well as overseeing Data Engineering, BI, Reporting, and CRO.


Amy Sample
Amy Sample

Senior Director, Digital Analytics

Public Broadcasting Service

Amy Sample has been analyzing digital consumer behavior for over 20 years. As Senior Director of Strategic Insights at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Vice President of the Board of Directors for the Digital Analytics Association and served as a co-leader of the DAA Washington DC chapter. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.

Kenneth Sanford
Kenneth Sanford

Analytics Architect

Dataiku

 Ken is the US lead Analytics Architect for Dataiku. He is a reformed academic economist who likes to empower customers to solve problems with data. Ken’s primary passion is teaching and explaining. He likes to simplify and tell stories.Ken has spent time in academia (Middle Tennessee State University, U of Cincinnati, Boston College) consulting (Deloitte) and software development (SAS, H2O). He has a Ph.D. in Economics from the University of Kentucky in Lexington and his work on price optimization has been published in peer-reviewed journals.


Jim Sterne
Jim Sterne

Founder

eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org


Jennifer Veesenmeyer
Jennifer Veesenmeyer

VP, Digital Analytics

Merkle

Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.



Adrian Vender
Adrian Vender

VP, Digital Marketing

Remark Media

Adrian Vender brings over 12 years of digital analytics experience to Internet Marketing Inc. As a seasoned, industry-recognized marketing strategist, he provides a heavy emphasis on digital/interactive marketing and analytics. Adrian enjoys merging a highly operational and technical background with a passion for results-driven marketing campaigns. He also has a love for teaching and mentoring, which involves speaking at industry conferences and educating people in the office. Adrian loves utilizing his expertise in marketing and business operations to drive brand awareness and revenue growth.

He is responsible for developing and optimizing marketing and branding campaigns across digital marketing including paid and organic search, display, social media, and email, as well as field marketing and corporate communication channels. Adrian is devoted to developing highly-engaging storytelling through web and interactive media.


Carey Wilkins
Carey Wilkins

Partner, President

Evolytics

As President of Evolytics, Carey provides strategic leadership across Evolytics' operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands, including Intuit, Sephora, Kroger, Hallmark, Dr Pepper Snapple Group, Williams-Sonoma Inc., The National Cancer Institute and many more.

Evolytics is evolving analytics in support of initiatives that span the data lifecycle, with capabilities that include Measurement Strategy & Planning, Data Audits, Analytics Implementation Services, Data Engineering, Reporting & Analysis, Data Visualization, Testing & Optimization, Predictive Analytics and Customized Training.

Carey has been recognized by the Kansas City Business Journal's Women Who Mean Business, has been named as an honoree in the Kansas City Techweek 100, is a long-time member of the Digital Analytics Association and speaks at digital analytics conferences worldwide.


Tim Wilson
Tim Wilson

Senior Partner

Analytics Demystified

Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, to consulting with multiple Top 50 Internet Retailer brands on the application of digital analytics to their business, Tim is a marketer-friendly data geek. While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at analyticsdemystified.com. He holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Wayne Wyatt
Wayne Wyatt

Director, Digital Analytics Excellence

Nabler

Wayne has over 20-years experience in the digital media and analytics industry. He founded his first digital media consulting company at the age of 15 and then went on to work for companies like Nutrisystem, Panasonic and NASCAR. Wayne brings a wealth of experience in data governance, data layers & implementation best practices. Wayne lives in Charlotte with his wife and two lovely daughters.

Marilee Yorchak
Marilee Yorchak

Executive Director

Digital Analytics Association

Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.


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