Co-Founder and Chief Data Scientist
Digital Marketing and Analytics Consultant
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Ed’s passion is turning data into knowledge. As the leader of Napkyn's Analyst Team with more than seven years of experience in marketing and financial data analysis, Ed is responsible for driving the strategic direction behind some of our largest and most complex programs. By partnering with a client's leadership team, Ed provides consultation and strategic direction, data analysis services, executive dashboards and other visualizations, and reporting deliverables in an ongoing and ad-hoc fashion. While his expertise is focused on digital measurement for eCommerce businesses, he draws expertise from a background in economics, mathematics, and statistical research. His additional fields of interest include finance, music, pattern analysis, econometrics, global economics, politics, and history. Skills include: digital analysis, business analysis, financial analysis, web analytics technology, ecommerce, google analytics, Omniture, Coremetrics, attribution modelling, Tableau, and online advertising.
Head of Customer Experience and Experimentation
Co-Founder & CEO
Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is one of the leading experts globally in Conversion Optimization. The business processes that he developed, including the WiderFunnel LIFT Framework™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.
Yamaha Corporation of America
Israel is a business intelligence and analytics enthusiast. He develops sales and donation campaigns using fun stuff like marketing automation, predictive analytics, data mining, churn risk analysis, personalization, competitive intelligence and donor intelligence (and competitive donor intelligence).
He is a senior consultant at Archetype Consulting in Boston Massachusetts and a die-hard Seahawks fan (and masochist) and has worked for 16 years as a web designer/developer for companies ranging from fortune-100 companies to small startups. Beyond all this, he is passionate about international poverty relief and teaches web development and entrepreneurship to students in Kenya (http://bit.ly/learnToEarn).
Founder and Managing Director
Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.
The Drilling Down Project
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.
Head of User Acquisition
JD Prater is a growth marketer at heart with a savvy understanding of how people use and move between online platforms. His expertise is in deploying integrated digital marketing strategies to successfully attract,
engage and convert audiences. He currently lives in San Francisco with his wife and two dogs.
Head of Enterprise Web Analytics and Digital Intelligence
Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard's enterprise digital intelligence program and has since built and managed the firm's Digital Intelligence Center of Excellence. Rusty's expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves on the Digital Analytics Association's (DAA) Executive Board of Directors and is a member of the DAA's Corporate Membership Advisory Council.
He was an early member of AdMonsters and served on the IAB Ad Ops Council for many years. In 2012, Ben founded the NY Yield Meetup to connect professionals and industry reporters seeking to learn more about the dynamic field of yield management.
Senior Director, Digital Analytics
Public Broadcasting Service
Director, Data Visualization & Analysis
Evolytics and 2013 Tableau Iron Viz Champion
Ryan Sleeper is Director of Data Visualization at Evolytics, a full-service digital analytics consultancy out of Kansas City, where he's worked with data-driven brands including TurboTax, Mint, Roku, Sephora, Dr Pepper, and the Atlanta Hawks, among many others.
Outside of his day job, he enjoys creating innovative data visualizations that have led to several notable Tableau recognitions including 4-time Top 25 Tableau Public Viz of the Year, 2014 Tableau Public Viz of the Year Runner-Up, 2014 Elite 8 Sports Viz Finalist, 2013 Elite 8 Champion, 2013 Tableau Iron Viz Champion, and 2015 Tableau Public Viz of the Year. His work has garnered attention from popular websites including The Guardian, ESPN, and U.S. News.
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
Director of Analytics
Internet Marketing Inc
Adrian Vender brings over 12 years of digital analytics experience to Internet Marketing Inc. As a seasoned, industry-recognized marketing strategist, he provides a heavy emphasis on digital/interactive marketing and analytics. Adrian enjoys merging a highly operational and technical background with a passion for results-driven marketing campaigns. He also has a love for teaching and mentoring, which involves speaking at industry conferences and educating people in the office. Adrian loves utilizing his expertise in marketing and business operations to drive brand awareness and revenue growth.
He is responsible for developing and optimizing marketing and branding campaigns across digital marketing including paid and organic search, display, social media, and email, as well as field marketing and corporate communication channels. Adrian is devoted to developing highly-engaging storytelling through web and interactive media.
Chief Brand Strategist
As President of Evolytics, Carey provides strategic leadership across Evolytics' operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands, including Intuit, Sephora, Kroger, Hallmark, Dr Pepper Snapple Group, Williams-Sonoma Inc., The National Cancer Institute and many more.
Evolytics is evolving analytics in support of initiatives that span the data lifecycle, with capabilities that include Measurement Strategy & Planning, Data Audits, Analytics Implementation Services, Data Engineering, Reporting & Analysis, Data Visualization, Testing & Optimization, Predictive Analytics and Customized Training.
Carey has been recognized by the Kansas City Business Journal's Women Who Mean Business, has been named as an honoree in the Kansas City Techweek 100, is a long-time member of the Digital Analytics Association and speaks at digital analytics conferences worldwide.
Director, Digital Analytics Excellence
Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.