Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

WAA Base Camp Workshops April 26-27, 2011

Toronto, Canada
April 26: Introduction to Web Analytics 101
April 27: Applying Web Analytics 102

Registration Form

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. WAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction to those considering the WAA/UBC Award of Achievement in Web Analytics online courses.

Instructor: Braden Hoeppner, Vice President, Web Sales, CoastalContacts

Braden Hoeppner, Director of Web Sales, CoastalContacts.comBraden Hoeppner is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.

Toronto Workshop Programs: April 26, 2011
Introduction to Web Analytics 101
9:00am to 4:00pm – Includes lunch and two 15-minute breaks
Regular Price: $595, $695 onsite
April 27, 2011
Applying Web Analytics 102
9:00am to 4:45pm – Includes lunch and two 15-min breaks
Regular Price: $695

Combo Price:
Register for both the Intro to Web Analytics 101 and Search Analytics 201
Regular Price: $1190
Venue: Sheraton Centre Toronto Hotel
123 Queens Street West, Toronto, Ontario

What Will You Learn?

Introduction to Web Analytics 101 [details]

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Applying Web Analytics 102 [details]

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing
Registration Form

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

Lifetime Association Sponsor

Digital Analytics Association







Video opens in a new window.

Sponsor This Summit