Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda at a Glance

London 2010

eMetrics Marketing Optimization Summit
Sessions, Workshops and Networking Events


Monday, May 17 | Tuesday, May 18

Monday, May 17 - Day One

8:00 - 9:00 Registration, Coffee & Danish
9:00 - 9:15 Welcome:
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Room: Empire

9:15 - 10:00 Keynote 1:
Social Media - Time to Rethink Your Marketing Metrics
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Room: Empire

10:00 - 10:30 Sponsor Presentation: Foresee Results
Managing Forward: Customer Experience Analytics that Predict Future Success

Eric Head, Director, Business Development, ForeSee Results

Room: Empire

10:30 - 11:00 Break / Exhibits

Room: The Grand Hall

11:00 - 12:00 Keynote 2:
Optimisation from the Publishers Perspective
Ashley Friedlein, Econsultancy

Room: Empire

12:00 - 12:50 Roundtable Discussion

Room: Empire

1:00 - 2:15 Lunch sponsored by Syncapse Corp.

Room: The Grand Hall

  Track A:
Ecommerce Optimisation

Room: Empire

Track B:
Advanced eMetrics

Room: Cambridge

2:15 - 3:00 10 Take Home Analytics Tips for eCommerce
Steve Jackson, Director Business Insights, Kwantic
Tell Me Something I Don't Know: Data Discovery
Neil Mason, Director of Analytical Consulting, Foviance
3:00 - 3:30 Break / Exhibits

Room: The Grand Hall

3:30 - 4:15 Keynote 3:
What would happen if you gave the Analysts ownership of the website?
Michael Gulmann, Sr Director, Global Site Conversion, Expedia

Room: Empire

4:15 - 4:25 Sponsor Presentation: Tealeaf
Online Customer Experience: Why is the New What

Geoff Galat, Vice President, World Wide Marketing - Tealeaf

Room: Empire

4:30 - 5:15 Why Chasing Your Conversion Rate
is Bad for Business and Campaign Attribution
is Costing You Money!

Matthew Tod, Logan Tod
Getting More Business Value from Web Analytics
Dave Chaffey, Director, Smart Insights
 
5:20 - 6:00 Agencies and Measurement: a Sustainable Marriage?
Aurélie Pols, Web Analytics Demystified Inc.
Advanced Tagging Techniques, Tips and Traps
Stéphane Hamel, Principal, immeria.net
6:00 - 8:00 eMetrics Reception Sponsored by Coremetrics WAW Reception sponsored by Google Analytics
6:30 - 7:00 Vendor Variety

Room: Balmoral

7:15 - 7:45 The Google Analytics Quiz Google Analytics

Room: The Grand Hall

Tuesday, May 18 - Day Two

8:00 - 9:00 Registration, Coffee & Danish
9:00 - 9:45 Keynote 4:
Social Media - Two Views
Antony Mayfield, icrossing.co.uk
Guy Stephens, Senior Consultant, Foviance

Room: Empire

9:45 - 10:15 Sponsor Presentation: Autonomy Optimost
Boost Customer Engagement and Dramatically Improve Conversion Rates with Meaning Based Marketing

Greg Kelton, VP EMEA, Autonomy Optimost
Craig Sullivan, Group eBusiness Customer Experience Manager, Belron

Room: Empire

10:15 - 10:45 Break / Exhibits

Room: The Grand Hall

  Track C:
Advertising Optimisation

Room: Empire

Track D:
Advanced eMetrics

Room: Cambridge

10:45 - 11:40 Beyond Websites: Measuring Branded Applications and Engagement Platforms
Jonathan Longden, Director of Analytics and Accountability, R/GA
Analytical Techniques Created for the Offline World - Can They Yield Benefits Online?
Dr. Barry Leventhal, Founder, BarryAnalytics
11:45 - 12:40 QUANTIFYING THE IMPACT OF WORD-OF-MOUTH IN CUSTOMER ACQUISITION AND RETENTION - WAA RESEARCH REPORT
Christopher Berry, VP Measurement Science, Syncapse
No Shopping Cart? No Problem - Understanding Online Success When You Don't Sell
Vicky Brock, Highland Business Research and WAA Director
12:40 - 2:00 Lunch / Exhibits

Room: The Grand Hall

2:00 - 2:45 Metrics for SEO: How to Measure & Improve Everything in the Organic Traffic Bucket
Rand Fishkin, CEO & Co-founder, SEOmoz
Augmented Reality - It's Here and Now... How Valuable is it?
Richard Leyland, Founder, WorkSnug Limited
Chetan Damani, Founder and CEO, acrossair
2:45 - 3:15 Break / Exhibits

Room: The Grand Hall

3:15 - 4:00 Keynote 5:
Social Media Sentiment Analysis - Too Soon?
Paul Alexander, Chief Executive, Beyond Analysis
Mark Rogers, CEO, Market Sentinel
Geoff Watts, Founder, Stylesignal

Room: Empire

4:00 - 5:00 Industry Experts Panel Discussion - What Did I Learn at the eMetrics Marketing Optimization Summit?

Room: Empire